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Crystal Beauchemin cbeauchemin@saratogagaming.com Saratoga Casino and Raceway 15185842110 342 JEFFERSON STREET Saratoga, NY 12866 |
SARATOGA SPRINGS, New York (March 21, 2012)- New commercials for Saratoga Casino and Raceway will be popping up on television and the radio this week, and they have a brand new look and feel. These new advertisements feature stories told by real casino guests, later adapted for radio, TV, and social media.
Prior to creating the story lines for the “Based on a True Story” advertising campaign, an advertising agency for the casino, Desmond Media & Marketing, conducted personal interviews with several guests. The agency asked questions about their interactions with other guests, their [...]
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