Hair For You

As leaders in our profession we stayed away from Keratin Treatments for several years. While other salons just cared about making money we cared about our and our clients health. We felt that some money just isn't worth making and we did not want to lower our highly rated environmental standards. We are proud to announce that our salon is one of the first in the USA to offer KeraStraight! A certified Formaldehyde and Aldehyde free Keratin Treatment.

OSHA Warning:
What products contained formaldehyde?
Formaldehyde was measured in the products listed below.
Remember that there are many products on the market
and most have not been tested, so we do not know how
many others may also contain formaldehyde.
• Brazilian Blowout Solution
• Brazilian Blowout Acai Professional Smoothing Solution
• Brazilian Gloss Keratin Smoothing Gloss
• Cadiveu Brazilian Thermal Reconstruction
• Coppola Keratin Complex Smoothing Therapy,
Natural Keratin Smoothing Treatment
• Coppola Keratin Complex Smoothing Therapy,
Natural Keratin Smoothing Treatment, Light Wave
• Coppola Keratin Express Brazilian Smoothing
• Coppola Keratin Complex Smoothing Therapy
• Global Keratin Functional Keratin Hair Taming System
Light Wave Chocolate
• Global Keratin Taming System Strawberry
• Global Keratin Taming System with Juvexin Strawberry
• Global Keratin Taming System with Juvexin Strawberry
Light Wave
• IBS Beauty IStraight Keratin Advanced Keratin Treatment
• Kera Green Keratin and Protein Hair
• Marcia Teixeira Advanced Brazilian Keratin Treatment
• Marcia Teixeira Brazilian Keratin Treatment
• Marcia Teixeira Chocolate, Extreme De-frizzing
• Pro-Collagen RX Keratin Treatment
• QOD GOLD Solution
Who tested these hair straightening products?
Oregon OSHA (health and safety program), Health Canada
and the European Directorate-General of Health and
Consumer Affairs did the testing and found formaldehyde
in most of the products they tested. They also conducted air
tests during application of one of the products in two salons
and found that formaldehyde had been released into the air.

About a year and a half ago (8/10) I posted about Farouk Shami Founder of Farouk Systems being the first person to developed 100% ammonia free hair color called Sun Glitz. That was over 25 years ago!

Several years ago Farouk Systems launched CHI 100% Ammonia Free Hair Color. Being that the color is 100% ammonia free it is safer for the client, stylist and environment. Now other companies have followed suit so Farouk Systems is kicking up a notch.

When it comes to innovation Farouk Systems has been a leader in the beauty professional and now I would like to share with you that CHI 100% Ammonia Free Hair Color has been formulated without PPD (Paraphenylenediamine). PPD in hair color has been cited to produce allergic reaction in some clients. The color will also have Aloe for sensitive scalps. The hair color will have a Color Lock complex that should reduce fading by 30% and a silk cream rich base to boost your hair's health and hair shine.

So if your looking for a healthier, safer and long lasting hair color I highly recommend the new CHI 100% Ammonia and PPD Free Hair Color!
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As stylists we have the power to make a person feel better with the right cut, color, etc... As salon owners we have the power to make a change. Since opening in 2003 Brooklyn Attitude has been on the forefront of fund raisers and have support many causes. Now it's time to help out our local animal shelters with "Hugs for Whiskas"

"Hugs for Whiskas"

Starting Valentine's Day drop off at Brooklyn Attitude Hair & Body; cat food, dog food, pet toys, treats and/or litter valued at $10.00 or more and a stylist will apply 1 Hair Treats, Double Loop, Red Hair Extension. All collected goods will be distributed to our local animal shelters.

As a pet owner (12 cats and 1 dog) MaryAnn is always thinking of ways to help in pet adoption. After reading about animal shelters struggling for funds and an overabundance of cats and dogs she came up with her idea. She hopes to collect over $2000.00 worth of goods and hopes to take "Hugs for Whiskas" to the national level next year.

MaryAnn has teamed up BackStage Commerce. BackStage Commerce will be the official Hair Extensions sponsor of "Hugs for Whiskas" they have donated 200 Red Extensions.

Question: "My hair is really dry this winter. Could you write something about how to maintain hair and keep is healthy."
Thank you for the question. Hair feeling and looking dry is a common winter concern. I would also add static hair to the list.
My response is broad because there are different hair textures and coloring/highlighting also play a factor.
First step is shampoo. I recommend some type of moisturizing shampoo. As soon as you enter your shower wet your hair with tepid water (not to hot) and then shampoo. Rinse well and try to remove as much moisture from your hair. In our salon we usually towel dry some and then apply conditioner, this will help. Leave the conditioner in while washing and then rinse well. If you can stand the water a little colder it is highly recommended.
After leaving your shower towel dry your hair. Then apply some type of moisture product. Their are many products out there we recommend and use CHI, Silk Infusion.
At this point is where many cause more damage to their hair. I recommend using your hair dyer (one that produces moist heat) and hand dry your hair 70 to 80%. Then use your brush and dryer to style your hair. Again I recommended a quality brush with either ceramic barrel and bristles or some kind of brush made with materials that won't burn your hair. Afterwards you can spray or mist your hair with some kind of silk or shine product.
Hopefully, I answered you question if not please contact and we can then direct my response just for you.
Thank You Again!

Every client has a choice as well as every salon. The importance of the salons choice should be to maintain the integrity of hair when using color, styling tools and products. This is what we believe makes the difference between good hair and great hair.

Each year in our profession hair color, tools and products get better and better. Now more than ever companies are manufacturing dryers that produce moist heat instead of just hot hair. Styling irons are including protective barriers in their pads, rods, etc... And, now companies are following the lead of Farouk Systems (CHI) in offering Ammonia Free Hair Color.

So there is a choice out there for you! If you feel your hair is not healthy looking or looks and feels dried out you may need a change. Schedule an appointment with that new salon you always wanted to try out. Don't be afraid! Change is good! And always remember it's "YOUR" hair hair!

"Passionately Pink Saratoga"

Brooklyn Attitude is proud to announce that they have teamed up with Kasandra Isaacson from Coldwell Banker Prime Properties to host the First Annual "Passionately Pink Saratoga". DATE: Tuesday October 11th LOCATION: Brooklyn Attitude TIME: 4:00 PM to 7PM. For a $10.00 cash or check donation MaryAnn and Danielle will be applying a Pink Hair extension with a goal of raising $2000. ALL proceeds will be forwarded to the Susan G. Komen Passionately Pink for the Cure that supports life-saving research, education, screenings and treatment programs in the fight to end breast cancer FOREVER.

Each year we are reminded that October is Breast Cancer Awareness Month. For many they don't need a reminder because each year, day, hour, minute and second someone is affected by this disease. As beauty maker's we take great pride in the power that we have to change a person's self-esteem on October 11 we are hoping to change a person's life.

Now usually we are on the forefront of offering our salon services to help great causes but this time we are following the lead of our good friend and fellow hair stylist Edward J. Oberle Lopez. Edward has arranged cut-a-thons for Susan G. Komen for the Cure since 1985. Like many he knows firsthand that cancer sucks! A few years ago his mom was diagnosed with the disease. I am happy to inform you that after a year and a half of radiation and chemo therapy Edward's mom is a survivor. "Susan G. Komen offered tremendous emotional support for my mom as well as my family" Edward said.

So, instead of sitting home and wondering how can I help those in need? Stop by our salon and help us in making a difference!

Tools on QVC


How many sit and watch TV shopping network shows and think; do these hair care products really work? Regularly seen on QVC are products and Rollers from a company called Calista Tools. Calista Tools founders Donald Moore and Maria McCool are friends of ours. Their signature salon Calista Grand Salon & Spa can be found in West Chester, Pa. I met Donald & Maria a few years back before they launched "TOOLS". Through their research and development they created some great products. One of my favorites is EXPAND Texture Powder. It is in powder form and you sprinkle it close to your scalp. It will help you create great volume, excellent for back combing/teasing and the style will last.

Beware this is going to be a red hot summer because reds are in. What we are seeing are red browns, red violets, copper reds and darker reds. Make sure your stylist is confident and experienced in these tones. It is very easy to get pinks and very red new growth if your stylists is inexperienced.

NEW, NEW, NEW: GEM Vigor Styling Iron: Titanium Tourmaline Ceramic, Heats uo to 450 degrees in less than 30 seconds, Automatic Shut Off, Floating Plates with a HyperIonic Protective Barrier, anti slip grip, 9 foot swivel cord...

Available at Brooklyn Attitude

GEM Vigor.jpg


GEM MEDIA STYLING IRON heats up to 420 degrees, has a built in MP3 Player that can hold up to 500 songs, ONYX Ceramic Floating Plates with a HyperIonic Protective Barrier, anti slip grip, 9 foot swivel cord...

Available at Brooklyn Attitude

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MaryAnn & Glenn Guerriero

MaryAnn and Glenn have been trained by some of the top hairstylists in the world. They have taken the philosophies, theories and techniques of these great stylists to create their own Brooklyn Attitude way. They have been recognized by their peers and the beauty profession for their uniqueness, talent and attitude landing them in many national consumer and professional publications. They have been Voted One of the Top Hot 100 Salons in America by "Salon City" 2008, 2009 & 2010.

Find out more about Brooklyn Attitude