Much Ado About... Saratoga

Play Saratoga!!!

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I gotta hand it to NYRA.

Horse racing is antiquated in many ways and so many talk about moving forward with the times yet their feet are stuck in quicksand.

Not NYRA.

They have embraced the world of Social Media and recognize its value in reaching out to educate and excite fans - die hards and novices alike. Constantly updating their Facebook, YouTube, Flickr and Twitter pages they are as current as can be and I'm not sure who else in the industry can match strides with them.

Add Play Saratoga to the list. playsaratoga.jpg

Beginning tomorrow, August 3rd, The New York Racing Association, Inc. (NYRA) and Equibase Company will launch the official "Play Saratoga" Facebook game.

It's free, and includes daily prizes, weekly prizes and grand prizes that run through the close of the meet - Labor Day.

Here's what you do: pick the top three finishers of each race on the Saratoga card before post time for the first race. The scoring goes from 175 points for a cold trifecta down to 25 points for picking a horse to run third.

Here are a list of prizes they are offering:

  • Daily Prize (August 3 - August 17): Saratoga Special Premium Past Performance subscription, courtesy of Equibase
  • Daily Prize (August 18 - September 5): Past Performance subscription, courtesy of Equibase
  • Weekly Prizes (Wednesdays through Mondays): $200 gift certificate to Online NYRA Store
  • Grand Prize (Total Points August 3 - September 5): Choice of two Clubhouse seats to 2012 Belmont Stakes or 2012 Travers Stakes, including airfare and hotel accommodations. Subject to conditions determined by NYRA.

So if you're on Facebook, and lets face it, you probably are go "LIKE" the NYRA and Equibase pages for more details.

I love this. I absolutely love this. It's simple. Its free. Its competitive. It's fun.

Well done, NYRA. Well done, Equibase.

Thanks for recognizing that we're all in 2011, not 1911.

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Great to see NYRA pioneering in social media. One of the main problems facing horse racing is that the younger generations don't have the same passion as prior generations and this is a great way to connect with the younger audience. Hats off to NYRA, now just make sure you have a way to market it and get the word out.

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Patrick Kerrison

While most American men of Patrick's generation grew up talking to their Dad about baseball and the likes of Mantle, Ford, Berra and DiMaggio, he and his father covered the racing beat and talked of Ruffian, Seattle Slew, Affirmed and John Henry.

The son of a newspaperman, Patrick spent his summers a "spoiled" child, but not in the traditional sense. Spoiled because his August months were spent at Saratoga Race Course watching the best the game ever offered.

Breakfast in the mornings, races in the afternoons and the occasional party when kids were welcomed in the evenings, he has lived a privileged childhood. For better than 10 years Patrick worked in varied frontside positions in racing, "living the dream" as he calls it.

Today at age 41, he reverts back to his life as an eight year old with the same passion and love for the town of Saratoga he always had, but with the perspective of an adult. His appreciation for her history and his desire to go back in time revives every summer, while never forgetting the glorious life he lives today. Patrick and Saratoga.com invite you to come back to Saratoga's 18th, 19th, and 20th centuries and a little bit about today, too.


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