Saratoga Shopping > Stella's: Shoe Store Opens In Downtown Saratoga Springs!
By: Emma Yepsen / March 2010
Ever been shopping for shoes in downtown Saratoga Springs and wished there were more options? Downtown businesswoman Laura Farrar is on a mission to change that sentiment with the March 18th opening of Stella's of Saratoga, a new "fashion shoe boutique" for women at 494 Broadway in Saratoga Springs!
Why A Shoe Store?
Farrar currently owns Violet's of Saratoga, a downtown women's clothing boutique, but has recently recognized the high demand for shoes in the Downtown Saratoga Springs shopping district.
"Women would always come in asking me if Violet's carried shoes or where they could buy shoes to go with their dress," Farrar said.
After hearing this complaint from her customers over and over again, Farrar decided it was time she did something about it.
For Farrar, opening Stella's of Saratoga was the natural next step in her career. She has a business background, and this was just the next venture to take on after seeing the high demand for more shoes. Though partially a business decision, Farrar admits it is also a guilty pleasure of hers to shop the different brands and pick out hot styles she will sell. After all, what woman doesn't love to shop for shoes?!
When Farrar envisions her new Downtown Saratoga shoe store, she wants women to have that one shoe in mind and be able to find it on her store's shelves. Stella's will complement Violet's by carrying fashionable and trendy shoes. It will be items that are hot today, yet reasonably priced and realistic to wear, not something outrageous, such as 4-inch heels that you see in magazines.
"I want women to leave Stella's feeling comfortable, stylish and happy. And not have to break the bank," Farrar says.
What Shoes Will Stella's Carry?
Stella's will carry all the hot trends of today. For the summer, you can find flats, wedges (low, mid, and high), sling-back heels, kitten heels, and gladiator heels just to name a few. In the winter there will of course be boots, boots and more boots! Shop for ankle boots, knee-high boots, and above-the-knee boots.
Price range will be seasonal, but will average around $100 a pair. It will be all high quality brands. Summer shoes will be fun, fashionable, and intended for "buy now, wear now." Boots sold will intend to last you awhile, as they will be all genuine leather, certainly worth the investment! Brands you can find at Stella's are Sam Edelman, Nude and Skin Footware, Jack Rogers, Shells, Seychelles, Mis Mose, Naughty Monkey, Dolce, Mark Joseph. You can also find boots by Frye, Cole Haan, Hobo, and much more!
Farrar already has a good idea of what shoes women are looking for based on what they would ask for when coming into Violet's, though she suspects it will take about 6-12 months to get the exact inventory to fit her customers' needs. Stella's will get weekly shipments in, and Farrar says she will be happy to do special orders!
Tell Me About The Opening
Stella's is set for a soft opening on March 18, 2010 for those who can't wait to stop in and see what this new Saratoga shoe store has to offer.
The grand opening celebration will be the weekend of April 9 - 10, and all are welcome! On Friday, April 9th Stella's will hold a cocktail party with hors' dourves, giveaways, and music by Chantal Kurchner starting at 5 pm. On Saturday, April 10th the celebration continues and is open to the whole family. Starting mid-afternoon there will be appetizers and music by Rich Ortiz. You can receive a free foot and orthodix consultation on site, and (this is the best part) there will be a licensed masseuse giving free foot massages to anyone who makes a shoe purchase!
You can find all the fashion and fun at Stella's of Saratoga at 494 Broadway in downtown Saratoga Springs!
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