{"id":15341,"date":"2014-07-09T16:35:03","date_gmt":"2014-07-09T20:35:03","guid":{"rendered":"https:\/\/www.saratoga.com\/saratogabusinessjournal\/2014\/07\/keller-williams-realty-to-become-independent-as-equitas.html"},"modified":"2014-07-09T16:35:03","modified_gmt":"2014-07-09T20:35:03","slug":"keller-williams-realty-to-become-independent-as-equitas","status":"publish","type":"post","link":"https:\/\/www.saratoga.com\/saratogabusinessjournal\/2014\/07\/keller-williams-realty-to-become-independent-as-equitas\/","title":{"rendered":"Keller Williams Realty In Saratoga Springs Plans to Become Independent as &#8216;Equitas&#8217;"},"content":{"rendered":"<p>Keller Williams Realty in Saratoga Springs<br \/>\nwill become Equitas Realty, an independent<br \/>\nbrokerage firm, in August.<\/p>\n<p>Janet Besheer, an award-winning agent<br \/>\nturned broker and owner, opened the firm as<br \/>\na Keller Williams franchise in 2008 and grew<br \/>\nthe brokerage into the second largest in the<br \/>\nSaratoga Springs market by agent count; vying<br \/>\nfor fourth in total revenue with several of the<br \/>\nother major franchise offices.<\/p>\n<p>In 2013 she recruited Justin White who<br \/>\nbrings management experience in the software<br \/>\nindustry and years of experience in the real<br \/>\nestate business. White will serve as managing<br \/>\ndirector of Equitas Realty.<\/p>\n<p>&#8220;As an independent brokerage firm, we can<br \/>\nbreak free of traditional thinking, capitalize on<br \/>\nthe latest technology, expand geographically,<br \/>\nand effectively serve our marketplace with<br \/>\ninnovative ideas and smart management. It is<br \/>\na tremendously exciting opportunity for us,&#8221;<br \/>\nsaid Besheer.<\/p>\n<p>&#8220;Our strategy is a win-win-win architecture,&#8221;<br \/>\nsaid White. &#8220;Equitas Realty agents will<br \/>\nreceive the most generous compensation<br \/>\npackage in the market with access to our cutting<br \/>\nedge technology and training platform;<br \/>\nseller clients will have an exciting new brand<br \/>\nthat stands out from the &#8216;same-old&#8217; franchise<br \/>\nbrands; and our brokerage can grow beyond<br \/>\nthe Saratoga Springs area. This is the right<br \/>\nmove at the right time and we are looking<br \/>\nforward to the change.&#8221;<\/p>\n<p>The brokerage will remain at its current<br \/>\nlocation at 38 High rock avenue in Saratoga<br \/>\nSprings.<\/p>\n<p>For more information, contact Justin White<br \/>\nat (518) 584-9990.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Keller Williams Realty in Saratoga Springs will become Equitas Realty, an independent brokerage firm, in August. Janet Besheer, an award-winning agent turned broker and owner, opened the firm as a Keller Williams franchise in 2008 and grew the brokerage into&#8230;<\/p>\n","protected":false},"author":121,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[57,108,115],"class_list":["post-15341","post","type-post","status-publish","format-standard","hentry","category-business-news","tag-business-news","tag-real-estate","tag-saratoga-springs"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>Keller Williams Realty In Saratoga Springs Plans to Become Independent as &#039;Equitas&#039; - Saratoga Business Journal<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.saratoga.com\/saratogabusinessjournal\/2014\/07\/keller-williams-realty-to-become-independent-as-equitas\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Keller Williams Realty In Saratoga Springs Plans to Become Independent as &#039;Equitas&#039; - Saratoga Business Journal\" \/>\r\n<meta property=\"og:description\" content=\"Keller Williams Realty in Saratoga Springs will become Equitas Realty, an independent brokerage firm, in August. 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