{"id":15644,"date":"2014-09-11T16:14:06","date_gmt":"2014-09-11T20:14:06","guid":{"rendered":"https:\/\/www.saratoga.com\/saratogabusinessjournal\/2014\/09\/former-jonesville-general-store-becomes-roccos.html"},"modified":"2014-09-11T16:14:06","modified_gmt":"2014-09-11T20:14:06","slug":"former-jonesville-general-store-becomes-roccos","status":"publish","type":"post","link":"https:\/\/www.saratoga.com\/saratogabusinessjournal\/2014\/09\/former-jonesville-general-store-becomes-roccos\/","title":{"rendered":"Former Jonesville General Store Becomes Rocco&#8217;s, A Dinner Restaurant On Main St."},"content":{"rendered":"<div class=\"img-left\">\n<div><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.saratoga.com\/saratogabusinessjournal\/wp-content\/uploads\/sites\/48\/2014\/09\/roccos-wm.jpg\" alt=\"roccos-wm.jpg\" class=\"alignleft\" height=\"222\" width=\"300\" \/>\n<\/div>\n<div class=\"img-caption\">Sean Lee, right, the owner of Rocco&#8217;s, poses with Michael Kramer outside the new dining establishment that will be open for dinners only, except for a Sunday brunch\n<\/div>\n<\/div>\n<p>By Barbara Brewer La Mere<\/p>\n<p>Sean Lee, proprietor for seven years of<br \/>\nHalfmoon Sandwich and Salad Shop on<br \/>\nRoute 9, has lived in the vicinity of the former<br \/>\nJonesville General Store for most of that time.<\/p>\n<p>He heard stories about the location having<br \/>\nbeen a pizzeria and video rental store. With a<br \/>\nbuilding constructed in 1853, he&#8217;s even heard<br \/>\nstories from locals who used to go to the location<br \/>\nwith their wagons to buy hay pitched<br \/>\ndown from its hayloft.<\/p>\n<p>Lee had an idea, however, that the location<br \/>\nat 989 Main St. in Jonesville would make a<br \/>\ngreat neighborhood restaurant. Lee said the<br \/>\nbuilding had &#8220;lots of character and lots of<br \/>\nhistory,&#8221; and bought it with the idea of creating<br \/>\na community dining venue offering &#8220;good<br \/>\nflavor, good food, and good drinks&#8221; and &#8220;really<br \/>\ngood service.&#8221;<\/p>\n<p>He expected an early September opening<br \/>\nfor Rocco&#8217;s at the Jonesville Store.<br \/>\nMost of the renovations on the site have<br \/>\nbeen cosmetic. Oak wainscoting was applied<br \/>\nto the walls, with wallpaper on the<br \/>\nupper walls to retain an 1800&#8217;s feel. The bar<br \/>\ninstalled is oak as well. The wooden floors<br \/>\nwere refinished.<\/p>\n<p>The restaurant will offer primarily American<br \/>\nfare, with steaks, chops, fish, and rack<br \/>\nof lamb, along with pasta dishes. Homemade<br \/>\nmeatballs will be made with ricotta to keep<br \/>\nthem really moist. There will be a mozzarella<br \/>\nencarozza appetizer that features mozzarella<br \/>\nsticks wrapped in bread, dipped in bread<br \/>\ncrumbs and deep fried, served with tomato<br \/>\nsauce.<\/p>\n<p>Lee&#8217;s mother&#8217;s cheesecake recipe made<br \/>\nthe dessert menu, and he promises this is<br \/>\na wonderfully smooth confection. Lee will<br \/>\nbe offering a wine selection that includes<br \/>\n&#8220;30 bottles under $30&#8243; so that, he says, a<br \/>\nmiddle-of-the-week dinner out doesn&#8217;t stretch<br \/>\nhousehold budgets too extensively.&#8221;<\/p>\n<p>Seating capacity will be 50, for dinner<br \/>\nonly, open 4-9 or 10 p.m. with the exception<br \/>\nof a Sunday brunch. Sundays, the restaurant<br \/>\nwill be open 11 a.m. to 9 p.m. Rocco&#8217;s will be<br \/>\nclosed Mondays. Orders can be called in for<br \/>\nmeals to go. The phone number is 406-5251.<br \/>\nA website is under construction.<\/p>\n","protected":false},"excerpt":{"rendered":"<p> Sean Lee, right, the owner of Rocco&#8217;s, poses with Michael Kramer outside the new dining establishment that will be open for dinners only, except for a Sunday brunch By Barbara Brewer La Mere Sean Lee, proprietor for seven years&#8230;<\/p>\n","protected":false},"author":121,"featured_media":20043,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34],"tags":[88,98,110],"class_list":["post-15644","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-new-businesses","tag-jonesville","tag-new-businesses","tag-restaurants"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>Former Jonesville General Store Becomes Rocco&#039;s, A Dinner Restaurant On Main St. - Saratoga Business Journal<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.saratoga.com\/saratogabusinessjournal\/2014\/09\/former-jonesville-general-store-becomes-roccos\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Former Jonesville General Store Becomes Rocco&#039;s, A Dinner Restaurant On Main St. - Saratoga Business Journal\" \/>\r\n<meta property=\"og:description\" content=\"Sean Lee, right, the owner of Rocco&#039;s, poses with Michael Kramer outside the new dining establishment that will be open for dinners only, except for a Sunday brunch By Barbara Brewer La Mere Sean Lee, proprietor for seven years...\" \/>\r\n<meta property=\"og:url\" content=\"https:\/\/www.saratoga.com\/saratogabusinessjournal\/2014\/09\/former-jonesville-general-store-becomes-roccos\/\" \/>\r\n<meta property=\"og:site_name\" content=\"Saratoga Business Journal\" \/>\r\n<meta property=\"article:published_time\" content=\"2014-09-11T20:14:06+00:00\" \/>\r\n<meta property=\"og:image\" content=\"https:\/\/www.saratoga.com\/saratogabusinessjournal\/wp-content\/uploads\/sites\/48\/2014\/09\/roccos-wm.jpg\" \/>\r\n\t<meta property=\"og:image:width\" content=\"850\" \/>\r\n\t<meta property=\"og:image:height\" content=\"629\" \/>\r\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\r\n<meta name=\"author\" content=\"Saratoga Business Journal\" \/>\r\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\r\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Saratoga Business Journal\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\r\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.saratoga.com\\\/saratogabusinessjournal\\\/2014\\\/09\\\/former-jonesville-general-store-becomes-roccos\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.saratoga.com\\\/saratogabusinessjournal\\\/2014\\\/09\\\/former-jonesville-general-store-becomes-roccos\\\/\"},\"author\":{\"name\":\"Saratoga Business Journal\",\"@id\":\"https:\\\/\\\/www.saratoga.com\\\/saratogabusinessjournal\\\/#\\\/schema\\\/person\\\/ddf5fd6df8c43505ff3a5fb93e64871d\"},\"headline\":\"Former Jonesville General Store Becomes Rocco&#8217;s, A Dinner Restaurant On Main St.\",\"datePublished\":\"2014-09-11T20:14:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.saratoga.com\\\/saratogabusinessjournal\\\/2014\\\/09\\\/former-jonesville-general-store-becomes-roccos\\\/\"},\"wordCount\":385,\"image\":{\"@id\":\"https:\\\/\\\/www.saratoga.com\\\/saratogabusinessjournal\\\/2014\\\/09\\\/former-jonesville-general-store-becomes-roccos\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.saratoga.com\\\/saratogabusinessjournal\\\/wp-content\\\/uploads\\\/sites\\\/48\\\/2014\\\/09\\\/roccos-wm.jpg\",\"keywords\":[\"Jonesville\",\"New Businesses\",\"Restaurants\"],\"articleSection\":[\"New Businesses\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.saratoga.com\\\/saratogabusinessjournal\\\/2014\\\/09\\\/former-jonesville-general-store-becomes-roccos\\\/\",\"url\":\"https:\\\/\\\/www.saratoga.com\\\/saratogabusinessjournal\\\/2014\\\/09\\\/former-jonesville-general-store-becomes-roccos\\\/\",\"name\":\"Former Jonesville General Store Becomes Rocco's, A Dinner Restaurant On Main St. - 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