{"id":15645,"date":"2014-09-11T16:17:21","date_gmt":"2014-09-11T20:17:21","guid":{"rendered":"https:\/\/www.saratoga.com\/saratogabusinessjournal\/2014\/09\/spin-my-ad.html"},"modified":"2014-09-11T16:17:21","modified_gmt":"2014-09-11T20:17:21","slug":"spin-my-ad","status":"publish","type":"post","link":"https:\/\/www.saratoga.com\/saratogabusinessjournal\/2014\/09\/spin-my-ad\/","title":{"rendered":"‘Spin My Ad’ Allows Businesses To Have Ads Hauled All Around Town Via Bicycle"},"content":{"rendered":"
\n
\"spin-my-ad-wm.jpg\"\n<\/div>\n
Kenny Goodwin Jr. tows ads around town via bicycle in his Spin My Ad business.\n<\/div>\n<\/div>\n

By Barbara Brewer La Mere<\/p>\n

After graduating from the University of
\nTampa with a degree in marketing, Kenny
\nGoodwin Jr. was commuting daily on his bicycle
\nto his job in New York City from Long Island.<\/p>\n

He saw ads for Nike, jewelry businesses,
\nand other companies being pulled around by
\nother bicycles. He admired the environmentally
\nsound advertising platform and appreciated
\nthe way that people noticed and responded
\nto the ads.<\/p>\n

It wasn’t like an ad in a newspaper or magazine,
\nwhere a reader might skip a page and not
\nsee the ad. It wasn’t like a billboard that people
\nwould only see if they happened to be traveling
\na particular stretch of roadway.<\/p>\n

Advertisers
\ncould request that their ad be transported in a
\nparticular area at times of the day where their
\ntarget customers would be most likely to see it.<\/p>\n

Goodwin moved to Saratoga four years
\nago, and the idea for an advertising business
\nemploying a bicycle platform persisted. So
\nGoodwin and his grandfather, Bob Eckardt,
\ndesigned and built it from the ground up.<\/p>\n

Goodwin’s bicycle advertising company, Spin
\nMy Ad, now just three months old, requires the
\nservices of three pedaling “brand ambassadors”
\nto meet the advertising needs of its 30 customers,
\nhe said.<\/p>\n

Goodwin said it is important that, while he
\nand his staff are pulling a trailer with advertising
\nfor a particular client, they serve as an
\nextension of that client. Goodwin makes certain
\nthat Spin My Ad ambassadors are personable
\nand knowledgeable about the products and\/or
\nservices being advertised so that when a bike
\nstops in the park, at the track, on Broadway,
\nor any other area requested by an advertiser,
\npeople ask questions and ambassadors can
\noffer information.<\/p>\n

Optionally, an advertiser can have Spin My
\nAd distribute cards or brochures so that potential
\ncustomers can learn more and have hard
\ncopy contact information readily available.<\/p>\n

Goodwin opted for print signs rather than
\nLED display ads. Each bike trailer can carry
\nthree signs at a time. The trailers are designed
\nso that swapping signs in and out is easy. Sign
\ndisplay schedules are generally sold in hour
\nincrements. Some customers have wanted two
\nhours at a time, some have wanted 10. Some
\nad campaigns are longer than others, with
\nsome customers requesting a whole month of
\nscheduled ads.<\/p>\n

Fast Signs, a Saratoga business, provides
\nthe signs that the bike trailers carry.<\/p>\n

When Spin My Ad was starting, many people
\nadvised Goodwin to limit himself initially
\nto local advertisers as customers, he said.
\nBut the goal of local advertising or national
\nadvertising is the same, and national entities
\nhave seen the attention that Spin My Ad’s
\nmobile advertising platform generates. Thus,
\nGoodwin’s company, while it does provide ad
\nservices for local dentists, fitness services, and stores, has also carried signs for Elise
\nStefanik’s political campaign, for high-end real
\nestate company, Equitas, for the Albany Times
\nUnion, Live Nation, and Nestle’s, among others.<\/p>\n

Spin My Ad tweets images on Twitter every
\ntime a bike goes out with an advertiser’s
\nsign. Thus, says Goodwin, advertising for that
\ncompany occurs “on social media and on the
\nground at the same time.”<\/p>\n

Goodwin said he made a point of talking to
\nproprietors of every business on Broadway to
\nlet them know what his business was going to
\nbe, to assure them that bikes would not become
\na nuisance to their business, and to find out any
\naccommodations those business owners might
\nwant Spin My Ad to make for them.<\/p>\n

Goodwin requests of advertisers that, in
\norder to obtain optimal effectiveness for their
\nads, they allow Spin My Ads discretion to decide
\nwhether to run ads on original schedule
\nunder less-than-ideal weather conditions. Ads
\ndelayed are run later under improved weather
\nconditions.<\/p>\n

Spin My Ad has advertising contracts
\nthrough November. He does have other plans
\nfor winter advertising campaigns.
\nTaxi My Ad will be a New York-inspired ad
\ncampaign in cooperation with a local transportation
\ncompany to place ads on taxis on
\nmagnetic signs and on bumper and window
\nwraps, he said.<\/p>\n

In earlier stages of planning is a project
\ncalled Wrap My Ad. Goodwin is hoping to sell ads
\non a network of businesses’ trash and recycling
\ncans in front of their respective businesses.
\nA business could advertise on its own receptacle
\nand in other locations in the network or
\nanother business could advertise there, making
\nuse of their participation in the network. Goodwin
\nsaid in such scenarios, he would be certain
\nthat the ad on any business’s own bin would not
\nbe that of a competitor in the same business.<\/p>\n

Its website is spinmyad.com and its phone
\nis 516-974-8378. The office is at 153 Regent St.
\nin Saratoga.<\/p>\n","protected":false},"excerpt":{"rendered":"

Kenny Goodwin Jr. tows ads around town via bicycle in his Spin My Ad business. 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