{"id":15652,"date":"2014-09-11T17:50:42","date_gmt":"2014-09-11T21:50:42","guid":{"rendered":"https:\/\/www.saratoga.com\/saratogabusinessjournal\/2014\/09\/womens-luxury-fashion-shop-opened.html"},"modified":"2014-09-11T17:50:42","modified_gmt":"2014-09-11T21:50:42","slug":"womens-luxury-fashion-shop-opened","status":"publish","type":"post","link":"https:\/\/www.saratoga.com\/saratogabusinessjournal\/2014\/09\/womens-luxury-fashion-shop-opened\/","title":{"rendered":"Women’s Luxury Fashion Shop Opened By An Experienced Fashion Entrepreneur"},"content":{"rendered":"
\n
\"closette-wm.jpg\"\n<\/div>\n
Eliza DeRocker, left, chats with a customer at her Saratoga Closet store.\n<\/div>\n<\/div>\n

By Liz Witbeck<\/p>\n

The Saratoga Closet opened in Saratoga
\nSprings in July, offering high-end, luxury fashion
\nat off-Broadway prices.<\/p>\n

Eliza DeRocker is the owner of the store. She
\ngraduated from Fashion Institute of Technology
\nand worked as a handbag designer for several
\nlabels including Chanel, Bebe, and Ralph Lauren
\nbefore launching her own line. Her passion
\nfor fashion led to opening the store, she said.
\nDeRocker also owns Bride and Gown in
\nGlens Falls.<\/p>\n

Saratoga Closet, at 38 Van Dam St., carries
\nluxury brands including Gucci, Prada, Jimmy
\nChoo and Manolo Blahnik.<\/p>\n

The store sells tops and pants, dresses and
\nskirts, handbags and other leather goods, shoes,
\ncoats and jackets, and fine jewelry. Saratoga
\nCloset also features a bridal section of wellcrafted
\ngowns from luxury retailers, although
\nthe majority of the bridal line is at her Glens
\nFalls store.<\/p>\n

Margaret Newman creates jewelry for the
\nstore. The 81-year-old has more than 10,000
\npieces on display. Her jewelry includes gold,
\nsilver, and precious gem luxury goods.
\nDeRocker sources items from fashion stylists
\nin New York City, where she lived for 10
\nyears. She also goes to consignment shops to
\nfind items.<\/p>\n

Back at her store, DeRocker prices everything
\nto sell. Customers can get a discount on luxury
\nitems here that they cannot get at other places.
\n“There’s something for everybody here,
\nwhether it’s a $5 J Crew wallet or a $1,000 purse,”
\nshe said.<\/p>\n

DeRocker has a team she says is very knowledgeable
\nabout the fashion industry working
\nwith her at the store. “The key to success is
\ncustomer service,” she said.<\/p>\n

Soon, she plans to open another bridal store
\nin Boston, featuring luxury gowns at deep discounts,
\nsimilar to what she offers at her Glens
\nFalls location.
\n“Most bridal stores only carry three brands.
\nWe carry 85,” she said. Customers will be able
\nto get a wedding gown for anywhere from $100
\nto $3,000.<\/p>\n

For more information, www.thesaratogacloset.com.<\/p>\n","protected":false},"excerpt":{"rendered":"

Eliza DeRocker, left, chats with a customer at her Saratoga Closet store. By Liz Witbeck The Saratoga Closet opened in Saratoga Springs in July, offering high-end, luxury fashion at off-Broadway prices. Eliza DeRocker is the owner of the store….<\/p>\n","protected":false},"author":121,"featured_media":20031,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34],"tags":[98,115,121],"class_list":["post-15652","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-new-businesses","tag-new-businesses","tag-saratoga-springs","tag-shopping"],"yoast_head":"\r\nWomen's Luxury Fashion Shop Opened By An Experienced Fashion Entrepreneur - Saratoga Business Journal<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.saratoga.com\/saratogabusinessjournal\/2014\/09\/womens-luxury-fashion-shop-opened\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Women's Luxury Fashion Shop Opened By An Experienced Fashion Entrepreneur - Saratoga Business Journal\" \/>\r\n<meta property=\"og:description\" content=\"Eliza DeRocker, left, chats with a customer at her Saratoga Closet store. 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