{"id":15891,"date":"2014-11-05T16:14:48","date_gmt":"2014-11-05T21:14:48","guid":{"rendered":"https:\/\/www.saratoga.com\/saratogabusinessjournal\/2014\/11\/equitas-realty-celebrates-formal-launch-as-independent-brokerage-with-ribbon-cutting.html"},"modified":"2014-11-05T16:14:48","modified_gmt":"2014-11-05T21:14:48","slug":"equitas-realty-celebrates-formal-launch-as-independent-brokerage-with-ribbon-cutting","status":"publish","type":"post","link":"https:\/\/www.saratoga.com\/saratogabusinessjournal\/2014\/11\/equitas-realty-celebrates-formal-launch-as-independent-brokerage-with-ribbon-cutting\/","title":{"rendered":"Equitas Realty Celebrates Formal Launch As Independent Brokerage With Ribbon Cutting"},"content":{"rendered":"<p> Equitas Realty formally launched its new<br \/>\nreal estate brokerage at a ribbon-cutting event<br \/>\nOct. 9 at its offices, 38 High Rock Ave., Saratoga<br \/>\nSprings.<\/p>\n<p>Todd Shimkus, president of the Saratoga<br \/>\nChamber of Commerce, presided over the ceremony,<br \/>\nwith Janet Besheer, owner and broker;<br \/>\nJustin White, managing director, and Equitas<br \/>\nagents and staff.<\/p>\n<p>Company officials said the launch represents<br \/>\nits birth as an independent brokerage. Equitas<br \/>\nRealty over the last five years was one of the<br \/>\nleading brokerages in the greater Capital Region<br \/>\nas a local branch of a national franchise.<\/p>\n<p>At the event, Besheer outlined the reasons for<br \/>\nnot renewing the existing franchise agreement<br \/>\nand creating a modern, independent brokerage.<br \/>\n&#8220;We feel strongly that the traditional way of doing business is like a dinosaur trying to navigate<br \/>\na rapidly changing real estate landscape,&#8221;<br \/>\nshe said. &#8220;We plan to capitalize on technology<br \/>\nadvances, expand geographically, and are committed<br \/>\nto an innovative compensation model for<br \/>\nagents that is more equitable and more in tune<br \/>\nwith the future of the industry.&#8221;<\/p>\n<p>White announced an innovative two-tiered<br \/>\ncompensation system for the company. He said<br \/>\nagents already have the lowest brokerage fees<br \/>\nin the region, but Equitas has established a top<br \/>\ntier of advanced agents identified as &#8220;growth<br \/>\nassociates.&#8221;<\/p>\n<p>For those agents, sales performance and<br \/>\nrecruiting record qualifies them for cash distributions<br \/>\ncommensurate with their contributions<br \/>\nto the ongoing success of the firm, White said.<\/p>\n<p>Equitas can be reached at 584-9990.<\/p>\n","protected":false},"excerpt":{"rendered":"<p> Equitas Realty formally launched its new real estate brokerage at a ribbon-cutting event Oct. 9 at its offices, 38 High Rock Ave., Saratoga Springs. Todd Shimkus, president of the Saratoga Chamber of Commerce, presided over the ceremony, with Janet&#8230;<\/p>\n","protected":false},"author":121,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[57,108,115],"class_list":["post-15891","post","type-post","status-publish","format-standard","hentry","category-business-news","tag-business-news","tag-real-estate","tag-saratoga-springs"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>Equitas Realty Celebrates Formal Launch As Independent Brokerage With Ribbon Cutting - Saratoga Business Journal<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.saratoga.com\/saratogabusinessjournal\/2014\/11\/equitas-realty-celebrates-formal-launch-as-independent-brokerage-with-ribbon-cutting\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Equitas Realty Celebrates Formal Launch As Independent Brokerage With Ribbon Cutting - Saratoga Business Journal\" \/>\r\n<meta property=\"og:description\" content=\"Equitas Realty formally launched its new real estate brokerage at a ribbon-cutting event Oct. 9 at its offices, 38 High Rock Ave., Saratoga Springs. 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