The Hospitality Sales & Marketing Association
\nInternational (HSMAI) will recognize
\nthe Saratoga Convention & Tourism Bureau
\nwith a Bronze Adrian Award for public relations
\nexcellence for its winning entry in the
\n58th annual Adrian Awards, said to be the
\nlargest and most prestigious travel marketing
\ncompetition globally.<\/p>\n
This year’s contest garnered more than
\n1,200 entries from around the world, with
\nentries judged by top executives throughout
\nthe industry, according to HSMAI.<\/p>\n
The campaign for which the Saratoga
\nConvention Bureau is being recognized is
\nthe 2014 Saratoga Chowderfest.<\/p>\n
This annual event was first organized in
\n1998 and is held each year in late January
\nor early February. Its original intent was
\nto bring visitors and patrons to Saratoga
\nbusinesses during an otherwise quiet time
\nof the year.<\/p>\n
The Tourism Bureau said the first year saw
\nless than 10 restaurants participate and drew
\na few hundred visitors downtown. Through
\nsteady growth in marketing and added resources,
\nthe bureau has grown this event
\ninto one of Saratoga’s largest annual events.
\nThe 2014 Chowderfest saw over 30,000 people
\nenjoying all types of chowder from 86 participating
\nbusinesses (both numbers were
\nall-time records).<\/p>\n
The 2015 version took place Jan. 31.
\n“We are absolutely honored to receive this
\nrecognition by HSMAI and our peers in the
\nhospitality industry,” said Todd Garofano,
\npresident of the Saratoga Convention & Tourism
\nBureau. “Our staff, and this community,
\nworks so hard each year to keep Saratoga
\nvibrant and the economy strong during the
\nwinter months.<\/p>\n
“You really can’t call it an off-season anymore.
\nVisitors came from Montreal, Boston,
\nNew York City, New Jersey and everywhere in
\nbetween. They stayed in our hotels, shopped
\ndowntown and, of course, enjoyed our restaurants
\nand bars. You have to remember that
\nthis is largely an outdoor event in February.
\nSo to have 30,000-plus people come to this
\nevent is amazing.”<\/p>\n
HSMAI will pay tribute to the Saratoga
\nConvention & Tourism Bureau during the annual
\nHSMAI Adrian Awards Gala, a black-tie
\naffair attended by more than 1,000 hospitality,
\ntravel and tourism marketing executives
\nat the New York Marriott Marquis on Feb. 23.<\/p>\n
“We are continually amazed by the creativity
\nof the Adrian Award submissions,”
\nsaid Fran Brasseux, HSMAI executive vice
\npresident. “We saw imaginative campaigns
\nthat got results in all categories, and we’re
\nexcited about honoring this year’s Adrian
\nAward winners in February.”<\/p>\n
Visit www.AdrianAwards.com for more
\ninformation on the event and competition.<\/p>\n
HSMAI is an individual membership organization
\ncomprising more than 7,000 members
\nworldwide, with 40 chapters in the Americas
\nRegion.<\/p>\n
The mission of the Saratoga Convention
\nand Tourism Bureau is to market and promote
\nSaratoga Springs and Saratoga County as a
\nworld-class destination for meetings, conventions
\nand special events. For information on
\nhow to schedule or plan a meeting, conference,
\nconvention, wedding, sports tournament of
\nspecial event in Saratoga, visit the Saratoga
\nConvention and Tourism Bureau website at
\nwww.discoversaratoga.org.<\/p>\n","protected":false},"excerpt":{"rendered":"
The Hospitality Sales & Marketing Association International (HSMAI) will recognize the Saratoga Convention & Tourism Bureau with a Bronze Adrian Award for public relations excellence for its winning entry in the 58th annual Adrian Awards, said to be the…<\/p>\n","protected":false},"author":121,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[57,113],"class_list":["post-16260","post","type-post","status-publish","format-standard","hentry","category-business-news","tag-business-news","tag-saratoga-county"],"yoast_head":"\r\n