{"id":16590,"date":"2015-04-09T21:37:47","date_gmt":"2015-04-10T01:37:47","guid":{"rendered":"https:\/\/www.saratoga.com\/saratogabusinessjournal\/2015\/04\/ed-foy-operates-business-on-the-internet-and-runs-restaurant-in-bolton-landing.html"},"modified":"2015-04-09T21:37:47","modified_gmt":"2015-04-10T01:37:47","slug":"ed-foy-operates-business-on-the-internet-and-runs-restaurant-in-bolton-landing","status":"publish","type":"post","link":"https:\/\/www.saratoga.com\/saratogabusinessjournal\/2015\/04\/ed-foy-operates-business-on-the-internet-and-runs-restaurant-in-bolton-landing\/","title":{"rendered":"Ed Foy Operates Business On The Internet And Runs Restaurant In Bolton Landing"},"content":{"rendered":"\n
\n
\"edward\n<\/div>\n
Ed Foy runs Professionally Motivated and owns the Chateau on the Lake.\n<\/div>\n

Photo \u00c2\u00a92015 SaratogaPhotographer.com\n<\/p><\/div>\n

BY ANDREA PALMER<\/p>\n

Ed Foy is the man behind Professionally Motivated,
\nbased out of Saratoga Springs. Professionally
\nMotivated is launching a content curation
\nplatform to area professionals, and businesses
\nwith less than 500 employees.<\/p>\n

The platform will allow users to curate existing
\ncontent from the internet, comment on the
\ncontent and pull the content and original source
\nto the user’s website to generate traffic and SEO.<\/p>\n

The platform makes the curation process and
\ncontent marketing efficient and user-friendly.<\/p>\n

Foy compares content marketing to a gym
\nmembership.
\n“If you join a gym, but never go, are you getting
\nthe benefits? No. If you build a website and it
\njust sits there, it’s not going to give you much of
\nan outcome. Google doesn’t reward you for just
\nhaving a website,” he said. “It’s what you do with
\nit that creates benefits.”<\/p>\n

Foy is no stranger to online entrepreneurship.
\nFor 15 years he and his wife, Jennifer, ran eFashion
\nSolutions, a 300-employee internet technology
\ncompany that provided turn-key e-commerce
\nsolutions to the fashion industry. The company
\nserviced over 100 brands such as DKNY, Victoria’s
\nSecret and Oscar De La Renta, also working with
\neBay and Amazon.com.<\/p>\n

The company designed, hosted and serviced
\nwebsites, photographed items for online marketing,
\nmarketed the brands online, and shipped
\norders from inventory maintained in an on-site
\nwarehouse in New Jersey. Said Foy, “We ran everything
\nA to Z for these major catalog brands.<\/p>\n

We handled 100 percent of the e-commerce for
\nthe business, both technically and logistically.”<\/p>\n

Foy exited the e-commerce business 24
\nmonths ago. He and his wife, Jennifer, took some
\ntime to focus on one of their passions, fine dining.
\nThey opened The Chateau on the Lake in Bolton
\nLanding, Foy’s hometown. The Chateau was voted
\none of OpenTable Diners 2015 Top 100 Most
\nRomantic Restaurants in America.<\/p>\n

In addition to being a fine dining restaurant,
\nthe Chateau hosts weddings, parties and events.
\n“I grew up in Bolton and felt like the town
\nneeded a luxury, fine-dining experience,” said
\nFoy. “We pursued the restaurant as a passion,
\nversus making a living, and ended up being very
\nsuccessful. We’ve created a dining experience
\naround the lifestyle of ‘Lake Life’.” Foy’s parents
\nand brother own Cate’s Italian Garden in Bolton.<\/p>\n

Along with starting a successful fine dining
\nrestaurant, Foy made several investments since
\nexiting the e-commerce industry. One investment
\nthat caught his attention and interest was in the
\narea of content marketing.<\/p>\n

“I became a student of the creation, curation
\nand distribution of online content and content
\nmarketing. It hit me that this could be an excellent
\nway for professionals to drive a lot of business,”
\nhe said.<\/p>\n

Foy negotiated the rights to such technology,
\nthen set about beta-testing it for the past three
\nyears with large companies such as AT&T, SAP
\nand Oracle.<\/p>\n

“We saw a 65 percent growth rate in the companies
\nwe beta-tested with, with huge growth in
\nlead generation. It’s a high-end global platform,
\nat a local level. It’s about the global web becoming
\nvery localized,” said Foy.<\/p>\n

The platform will put serious horse-power
\nbehind marketing through content curation.
\n“There is a cost associated with creating online
\ncontent in the form of articles, blogs, that kind
\nof thing, and there’s already a ton of content out
\nthere,” he said. “What if we could participate in
\npre-existing content? With our technology, users
\ncan highlight quality content, give a relevant
\npoint of view on it and pull the original content to
\ntheir website. The original source receives credit,
\nand the user of our technology is rewarded with
\nSEO based on the original content, as well as their
\nadded point of view. It is localization and consolidation.
\nIt’s crowd-sourcing for the internet.”<\/p>\n

Professionally Motivated is launching the
\nplatform in Saratoga Springs and Glens Falls in
\nthe fourth quarter of this year. The platform will
\nlater be launched in 277 cities over the next 36 months and 1,200 cities over the next 5 years.<\/p>\n

“It’s a limited platform. We are launching
\nwith a total of 50 professionals and businesses,
\nfor Saratoga. We are launching with a total of 25
\nprofessionals and businesses for Glens Falls,”
\nhe said.<\/p>\n

Users will pay an initial engagement fee to
\nestablish the profile and receive training in the
\nuse of the platform. Users pay a monthly participation
\nfee, established by the market. Bids are
\nbeing taken, with the top bidders being accepted
\nat the launch date.<\/p>\n

Professionally Motivated is targeted at area
\nprofessionals and businesses seeking to increase
\nonline traffic and therefore SEO ranking.
\n“Our platform is geared toward anyone in a
\nprofessional services industry who understands
\nthe power of technology and isn’t afraid of it, but
\ndoesn’t quite know what to do with it,” he said.<\/p>\n

“This tool gives you the opportunity to take your
\nmind, your experiences, your education and
\nknow-how, and get it online quickly–get it into
\nthe world of Google algorithms for maximum
\nresults and benefits.”<\/p>\n","protected":false},"excerpt":{"rendered":"

Ed Foy runs Professionally Motivated and owns the Chateau on the Lake.Photo \u00a92015 SaratogaPhotographer.com BY ANDREA PALMER Ed Foy is the man behind Professionally Motivated, based out of Saratoga Springs. Professionally Motivated is launching a content curation platform to…<\/p>\n","protected":false},"author":121,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[55,98,110,115],"yoast_head":"\r\nEd Foy Operates Business On The Internet And Runs Restaurant In Bolton Landing - Saratoga Business Journal<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.saratoga.com\/saratogabusinessjournal\/2015\/04\/ed-foy-operates-business-on-the-internet-and-runs-restaurant-in-bolton-landing\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Ed Foy Operates Business On The Internet And Runs Restaurant In Bolton Landing - Saratoga Business Journal\" \/>\r\n<meta property=\"og:description\" content=\"Ed Foy runs Professionally Motivated and owns the Chateau on the Lake.Photo \u00a92015 SaratogaPhotographer.com BY ANDREA PALMER Ed Foy is the man behind Professionally Motivated, based out of Saratoga Springs. 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