{"id":18003,"date":"2015-10-06T13:40:35","date_gmt":"2015-10-06T17:40:35","guid":{"rendered":"https:\/\/www.saratoga.com\/saratogabusinessjournal\/2015\/10\/local-company-death-wish-coffee-shooting-for-a-chance-to-land-super-bowl-commercial.html"},"modified":"2015-10-06T13:40:35","modified_gmt":"2015-10-06T17:40:35","slug":"local-company-death-wish-coffee-shooting-for-a-chance-to-land-super-bowl-commercial","status":"publish","type":"post","link":"https:\/\/www.saratoga.com\/saratogabusinessjournal\/2015\/10\/local-company-death-wish-coffee-shooting-for-a-chance-to-land-super-bowl-commercial\/","title":{"rendered":"Local Company, Death Wish Coffee, Shooting For A Chance To Land Super Bowl Commercial"},"content":{"rendered":"\n
\n
\"deathwishcoffee-vc.jpg\"\n<\/div>\n
\u00a92015 Saratoga Photographer.com Death Wish Coffee Co. in Round Lake could land a commercial during the Super Bowl.\n<\/div>\n<\/div>\n

BY LIZ WITBECK<\/p>\n

When Michael Brown started Death Wish
\nCoffee Co. in 2012, he didn’t know it would get
\nso famous, so fast.<\/p>\n

Just three years later, the Round Lake-based
\ncompany that calls its product “the world’s
\nstrongest coffee,” is one of the top 10 finalists
\nin Intuit’s Small Business Big Game competition
\nthat could land the company a commercial
\nduring the 50th Superbowl in February.<\/p>\n

More than 15,000 businesses entered into
\nthe competition. Intuit makes QuickBooks and
\nother software programs for small businesses.<\/p>\n

Brown was the owner of Saratoga Coffee Traders
\nand sought to create the most caffeinated
\ncoffee possible for his customers. He created
\nDeath Wish Coffee, which he said contains 200
\npercent more caffeine than the average cup,
\ndue to its combination of beans and roasting
\nprocess.<\/p>\n

He heard about the Intuit Small Business
\nBig Game competition last year and watched
\nas GoldieBlox, a company that makes science
\nand engineering toys for girls, won a Superbowl
\ncommercial. This year he entered Death Wish
\nCoffee Co.<\/p>\n

Each year, large companies pay millions of
\ndollars for advertising during the Superbowl.
\nThe mission competition is to level the playing
\nfield by giving small businesses the chance to
\npromote their business.<\/p>\n

“Winning this contest would be a giant
\nboost in sales and recognition,” said Brown. “It
\nwould be a great kickstart to the year.”<\/p>\n

The winner will be determined by votes at
\nthee website www.smallbusinessbiggame.com\/contests\/sbbg. People can vote once a day for
\ntheir favorite.
\nVoting runs until Nov. 3. Brown and his
\nteam, along with the other finalists, will then
\nbe flown to California for the QuickBooks
\nConnect conference to see the results of the
\ncompetition.<\/p>\n

Death Wish Coffee operates a warehouse and
\na team of eight employees and one temporary
\nhire. Almost all of their sales are conducted
\nonline, through its own website and Amazon.
\nThe company also sells some coffee at Saratoga
\nCoffee Traders in downtown Saratoga Springs,
\nas well as at Price Chopper supermarkets.<\/p>\n

Marketing is also conducted mainly online.
\nThe company engages with customers through
\nemail newsletters and also Facebook advertisements.
\nBrown said word of mouth advertising
\nhas helped Death Wish Coffee become such a
\npopular brand, as the fans are loyal to the coffee
\nand urge their friends to try it.<\/p>\n

Marketwatch, a website that tracks trends
\nin business, tracked coffee companies in the
\nUnited States and their social media presence.
\nDeath Wish Coffee Co. was the top-ranked
\ncoffee brand on Facebook, ahead of companies
\nsuch as Folgers, Keurig and Chock Full O’Nuts.
\nBrown said he uses social media to interact
\nwith customers, at any time of day.<\/p>\n

“Customers can call me whenever they
\nhave an issue with their order, and they can
\nalways talk to me. You can’t get that at Dunkin
\nDonuts,” he said.<\/p>\n

Death Wish Coffee Co. produces a signature
\nblend, Death Wish, in either ground or
\nwhole bean form. For the fall, the company has
\ncrafted a Death Wish Pumpkin coffee.
\nThe company also produces Valhalla Java, as
\nwell as the Barrel Brand line, coffee beans that
\nhave been aged in oak barrels to give them a
\nflavor of various spirits. All of the coffee is fair
\ntrade and organic.<\/p>\n

The company website is www.deathwishcoffee.com. Its phone number is 400-1050.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u00a92015 Saratoga Photographer.com Death Wish Coffee Co. in Round Lake could land a commercial during the Super Bowl.BY LIZ WITBECK When Michael Brown started Death Wish Coffee Co. in 2012, he didn’t know it would get so famous, so…<\/p>\n","protected":false},"author":121,"featured_media":24217,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34],"tags":[57,111,115],"class_list":["post-18003","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-new-businesses","tag-business-news","tag-round-lake","tag-saratoga-springs"],"yoast_head":"\r\nLocal Company, Death Wish Coffee, Shooting For A Chance To Land Super Bowl Commercial - Saratoga Business Journal<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.saratoga.com\/saratogabusinessjournal\/2015\/10\/local-company-death-wish-coffee-shooting-for-a-chance-to-land-super-bowl-commercial\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Local Company, Death Wish Coffee, Shooting For A Chance To Land Super Bowl Commercial - 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