{"id":18003,"date":"2015-10-06T13:40:35","date_gmt":"2015-10-06T17:40:35","guid":{"rendered":"https:\/\/www.saratoga.com\/saratogabusinessjournal\/2015\/10\/local-company-death-wish-coffee-shooting-for-a-chance-to-land-super-bowl-commercial.html"},"modified":"2015-10-06T13:40:35","modified_gmt":"2015-10-06T17:40:35","slug":"local-company-death-wish-coffee-shooting-for-a-chance-to-land-super-bowl-commercial","status":"publish","type":"post","link":"https:\/\/www.saratoga.com\/saratogabusinessjournal\/2015\/10\/local-company-death-wish-coffee-shooting-for-a-chance-to-land-super-bowl-commercial\/","title":{"rendered":"Local Company, Death Wish Coffee, Shooting For A Chance To Land Super Bowl Commercial"},"content":{"rendered":"\n<div class=\"img-left\">\n<div><img loading=\"lazy\" decoding=\"async\" alt=\"deathwishcoffee-vc.jpg\" src=\"https:\/\/www.saratoga.com\/saratogabusinessjournal\/wp-content\/uploads\/sites\/48\/2015\/10\/deathwishcoffee-vc.jpg\" width=\"150\" height=\"231\" class=\"alignleft\" \/>\n<\/div>\n<div class=\"img-caption\">\u00a92015 Saratoga Photographer.com Death Wish Coffee Co. in Round Lake could land a commercial during the Super Bowl.\n<\/div>\n<\/div>\n<p>BY LIZ WITBECK<\/p>\n<p>When Michael Brown started Death Wish<br \/>\nCoffee Co. in 2012, he didn&#8217;t know it would get<br \/>\nso famous, so fast.<\/p>\n<p>Just three years later, the Round Lake-based<br \/>\ncompany that calls its product &#8220;the world&#8217;s<br \/>\nstrongest coffee,&#8221; is one of the top 10 finalists<br \/>\nin Intuit&#8217;s Small Business Big Game competition<br \/>\nthat could land the company a commercial<br \/>\nduring the 50th Superbowl in February.<\/p>\n<p>More than 15,000 businesses entered into<br \/>\nthe competition. Intuit makes QuickBooks and<br \/>\nother software programs for small businesses.<\/p>\n<p>Brown was the owner of Saratoga Coffee Traders<br \/>\nand sought to create the most caffeinated<br \/>\ncoffee possible for his customers. He created<br \/>\nDeath Wish Coffee, which he said contains 200<br \/>\npercent more caffeine than the average cup,<br \/>\ndue to its combination of beans and roasting<br \/>\nprocess.<\/p>\n<p>He heard about the Intuit Small Business<br \/>\nBig Game competition last year and watched<br \/>\nas GoldieBlox, a company that makes science<br \/>\nand engineering toys for girls, won a Superbowl<br \/>\ncommercial. This year he entered Death Wish<br \/>\nCoffee Co.<\/p>\n<p>Each year, large companies pay millions of<br \/>\ndollars for advertising during the Superbowl.<br \/>\nThe mission competition is to level the playing<br \/>\nfield by giving small businesses the chance to<br \/>\npromote their business.<\/p>\n<p>&#8220;Winning this contest would be a giant<br \/>\nboost in sales and recognition,&#8221; said Brown. &#8220;It<br \/>\nwould be a great kickstart to the year.&#8221;<\/p>\n<p>The winner will be determined by votes at<br \/>\nthee website www.smallbusinessbiggame.com\/contests\/sbbg. People can vote once a day for<br \/>\ntheir favorite.<br \/>\nVoting runs until Nov. 3. Brown and his<br \/>\nteam, along with the other finalists, will then<br \/>\nbe flown to California for the QuickBooks<br \/>\nConnect conference to see the results of the<br \/>\ncompetition.<\/p>\n<p>Death Wish Coffee operates a warehouse and<br \/>\na team of eight employees and one temporary<br \/>\nhire. Almost all of their sales are conducted<br \/>\nonline, through its own website and Amazon.<br \/>\nThe company also sells some coffee at Saratoga<br \/>\nCoffee Traders in downtown Saratoga Springs,<br \/>\nas well as at Price Chopper supermarkets.<\/p>\n<p>Marketing is also conducted mainly online.<br \/>\nThe company engages with customers through<br \/>\nemail newsletters and also Facebook advertisements.<br \/>\nBrown said word of mouth advertising<br \/>\nhas helped Death Wish Coffee become such a<br \/>\npopular brand, as the fans are loyal to the coffee<br \/>\nand urge their friends to try it.<\/p>\n<p>Marketwatch, a website that tracks trends<br \/>\nin business, tracked coffee companies in the<br \/>\nUnited States and their social media presence.<br \/>\nDeath Wish Coffee Co. was the top-ranked<br \/>\ncoffee brand on Facebook, ahead of companies<br \/>\nsuch as Folgers, Keurig and Chock Full O&#8217;Nuts.<br \/>\nBrown said he uses social media to interact<br \/>\nwith customers, at any time of day.<\/p>\n<p>&#8220;Customers can call me whenever they<br \/>\nhave an issue with their order, and they can<br \/>\nalways talk to me. You can&#8217;t get that at Dunkin<br \/>\nDonuts,&#8221; he said.<\/p>\n<p>Death Wish Coffee Co. produces a signature<br \/>\nblend, Death Wish, in either ground or<br \/>\nwhole bean form. For the fall, the company has<br \/>\ncrafted a Death Wish Pumpkin coffee.<br \/>\nThe company also produces Valhalla Java, as<br \/>\nwell as the Barrel Brand line, coffee beans that<br \/>\nhave been aged in oak barrels to give them a<br \/>\nflavor of various spirits. All of the coffee is fair<br \/>\ntrade and organic.<\/p>\n<p>The company website is www.deathwishcoffee.com. Its phone number is 400-1050.<\/p>\n","protected":false},"excerpt":{"rendered":"<p> \u00a92015 Saratoga Photographer.com Death Wish Coffee Co. in Round Lake could land a commercial during the Super Bowl.BY LIZ WITBECK When Michael Brown started Death Wish Coffee Co. in 2012, he didn&#8217;t know it would get so famous, so&#8230;<\/p>\n","protected":false},"author":121,"featured_media":24217,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34],"tags":[57,111,115],"class_list":["post-18003","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-new-businesses","tag-business-news","tag-round-lake","tag-saratoga-springs"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>Local Company, Death Wish Coffee, Shooting For A Chance To Land Super Bowl Commercial - Saratoga Business Journal<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.saratoga.com\/saratogabusinessjournal\/2015\/10\/local-company-death-wish-coffee-shooting-for-a-chance-to-land-super-bowl-commercial\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Local Company, Death Wish Coffee, Shooting For A Chance To Land Super Bowl Commercial - 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