{"id":18014,"date":"2015-10-06T19:22:01","date_gmt":"2015-10-06T23:22:01","guid":{"rendered":"https:\/\/www.saratoga.com\/saratogabusinessjournal\/2015\/10\/two-women-launch-website-offering-tips-and-content-on-food-home-and-lifestyle-topics.html"},"modified":"2015-10-06T19:22:01","modified_gmt":"2015-10-06T23:22:01","slug":"two-women-launch-website-offering-tips-and-content-on-food-home-and-lifestyle-topics","status":"publish","type":"post","link":"https:\/\/www.saratoga.com\/saratogabusinessjournal\/2015\/10\/two-women-launch-website-offering-tips-and-content-on-food-home-and-lifestyle-topics\/","title":{"rendered":"Two Women Launch Website Offering Tips And Content On Food, Home And Lifestyle Topics"},"content":{"rendered":"\n<div class=\"img-left\">\n<div><img loading=\"lazy\" decoding=\"async\" alt=\"hickok-mcfarland-hc.jpg\" src=\"https:\/\/www.saratoga.com\/saratogabusinessjournal\/wp-content\/uploads\/sites\/48\/2015\/10\/hickok-mcfarland-hc.jpg\" width=\"300\" height=\"222\" class=\"alignleft\" \/>\n<\/div>\n<div class=\"img-caption\">\u00a92015 Saratoga Photographer.com Kimberly Hickok, left, and Angela McFarland recently launched FoodHomeLifeStyle.com, an online resource offering practical and doable lifestyle tips to women ages 25-54.\n<\/div>\n<\/div>\n<p>Kimberly Hickok and Angela McFarland,<br \/>\nlongtime Capital District media and marketing<br \/>\nprofessionals, have launched FoodHomeLifeStyle.com, an online resource offering practical<br \/>\nand doable lifestyle tips to women ages 25-54.<\/p>\n<p>The startup, launched earlier this year, is<br \/>\npresently in a web and social media stage and<br \/>\nwill evolve into an online and wireless service<br \/>\nfor digital TV channels, the women said.<\/p>\n<p>&#8220;About a year ago, two well-respected<br \/>\nlifestyle celebrity web brands were feuding,&#8221;<br \/>\nsaid Hickok, referring to Martha Stewart and<br \/>\nGwyneth Paltrow. &#8220;What we learned from<br \/>\nwatching the spat unfold, and listening to<br \/>\nthe fallout in the media and online was this:<br \/>\nPeople, women in particular, are looking for<br \/>\npractical information they can use; information<br \/>\nfrom a source that they can relate to.&#8221;<\/p>\n<p>Food and lifestyle blogger Hickok (www.kimversations.com) of Ballston Lake, is the<br \/>\nCEO, executive editor and strategic content<br \/>\ncreator. She is a 20-year marketing expert and<br \/>\nbusiness strategist and has served a number<br \/>\nof national and regional brands.<\/p>\n<p>Hickok has owned her own graphic design<br \/>\nbusiness, lent support for a national nonprofit<br \/>\nagency and has been a top sales performer in<br \/>\nthe print and web development industry.<\/p>\n<p>McFarland, of Ballston Spa, is the COO,<br \/>\ncreative director and brand strategist. She has<br \/>\nover 20 years in advertising and marketing<br \/>\nexperience, is the former owner of several print<br \/>\nhyper-local publications and current publisher<br \/>\nand partner in Newzmedia Holdings LLC, parent<br \/>\ncompany to the Ballston Journal Online, a digital news media formed in 2013.<\/p>\n<p>McFarland is experienced in all facets of<br \/>\nmedia and operations, including traditional<br \/>\nprint, direct mail, radio and billboard to the<br \/>\nnewest forms of digital message delivery. She<br \/>\nhas held advertising sales leadership positions,<br \/>\ntargeting small to medium-sized businesses,<br \/>\nfor most of her career.<\/p>\n<p>&#8220;We all eat, have a roof over our heads, deal<br \/>\nwith life&#8217;s challenging situations and wear<br \/>\nclothes,&#8221; Hickok said. &#8220;Ang and I met and the<br \/>\nname FoodHomeLifeStyle just clicked. If we<br \/>\nhad to dream big, and we do, we&#8217;d love to see<br \/>\nour site eventually be the Huffington Post for<br \/>\nall things related to food, home, life and style.&#8221;<\/p>\n<p>Since the site&#8217;s launch, Hickok and McFarland<br \/>\nhave been experimenting with the content<br \/>\nto see what resonates most with readers.<br \/>\n&#8220;To be honest, we didn&#8217;t expect our site traffic<br \/>\nto increase the way it has. That just proves<br \/>\nthat there is room in the marketplace for our<br \/>\nbrand of content,&#8221; said Hickok.<\/p>\n<p>&#8220;It&#8217;s been a period of trial and error and we<br \/>\nare learning that people not only want tips to<br \/>\nhelp make their lives easier but they also want<br \/>\nto be entertained. We were surprised when a<br \/>\npost, about the importance of making sure<br \/>\nyour backside is covered when you wear leggings,<br \/>\nwent viral,&#8221; said Hickok.<\/p>\n<p>&#8220;Kim and I have known each other for several<br \/>\nyears,&#8221; said McFarland. &#8220;Our career paths<br \/>\nin media are almost identical from working<br \/>\ntelephones at small newspapers many moons<br \/>\nago to diving in full steam with everything<br \/>\ndigital media has to offer &#8230; We share humble<br \/>\nbeginnings, a common passion for information<br \/>\nand an equal desire to educate and have fun<br \/>\ndoing it with like-minded women.&#8221;<\/p>\n<p>The website features a range of topics from<br \/>\ndo-it-yourself home decorating, fashion and<br \/>\nbeauty, food, health and finance.<\/p>\n<p>McFarland expects to see a dabbling of pop<br \/>\nculture, relationship discussions and more<br \/>\ntravel added to the lineup by first quarter of<br \/>\n2016. She said the content is generated by a<br \/>\nsmall team of relatable women, each are committed<br \/>\nto inspiring the audience with easy-to-manage<br \/>\ntips and ideas.<\/p>\n<p>The two continue to seek content providers<br \/>\nand are looking to incorporate more do-it-yourself tutorials. Eventually, they plan a<br \/>\nregular form of interactive media with their<br \/>\nfollowers.<\/p>\n<p>FoodHomeLifeStyle.com&#8217;s current launch<br \/>\nis focused on the Northeast region consisting<br \/>\nof New York, Vermont, New Hampshire,<br \/>\nMaine and Massachusetts. The partners have<br \/>\nidentified five additional target regions across<br \/>\nthe country that will replicate the business<br \/>\nconcept, with content specific to each region.<\/p>\n<p>Visit the website at foodhomelifestyle.com.<\/p>\n","protected":false},"excerpt":{"rendered":"<p> \u00a92015 Saratoga Photographer.com Kimberly Hickok, left, and Angela McFarland recently launched FoodHomeLifeStyle.com, an online resource offering practical and doable lifestyle tips to women ages 25-54. Kimberly Hickok and Angela McFarland, longtime Capital District media and marketing professionals, have launched&#8230;<\/p>\n","protected":false},"author":121,"featured_media":24211,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34],"tags":[98,102],"class_list":["post-18014","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-new-businesses","tag-new-businesses","tag-ny-state"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>Two Women Launch Website Offering Tips And Content On Food, Home And Lifestyle Topics - Saratoga Business Journal<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.saratoga.com\/saratogabusinessjournal\/2015\/10\/two-women-launch-website-offering-tips-and-content-on-food-home-and-lifestyle-topics\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Two Women Launch Website Offering Tips And Content On Food, Home And Lifestyle Topics - Saratoga Business Journal\" \/>\r\n<meta property=\"og:description\" content=\"\u00a92015 Saratoga Photographer.com Kimberly Hickok, left, and Angela McFarland recently launched FoodHomeLifeStyle.com, an online resource offering practical and doable lifestyle tips to women ages 25-54. 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