{"id":18191,"date":"2015-11-04T12:40:00","date_gmt":"2015-11-04T17:40:00","guid":{"rendered":"https:\/\/www.saratoga.com\/saratogabusinessjournal\/2015\/11\/brand-21-marketing-agency-in-saratoga-is-3rd-agency-launched-by-jamie-butler-binley.html"},"modified":"2017-11-08T13:47:06","modified_gmt":"2017-11-08T18:47:06","slug":"brand-21-marketing-agency-in-saratoga-is-3rd-agency-launched-by-jamie-butler-binley","status":"publish","type":"post","link":"https:\/\/www.saratoga.com\/saratogabusinessjournal\/2015\/11\/brand-21-marketing-agency-in-saratoga-is-3rd-agency-launched-by-jamie-butler-binley\/","title":{"rendered":"‘Brand 21’ Marketing Agency In Saratoga Is 3rd Agency Launched By Jamie Butler-Binley"},"content":{"rendered":"
\n
\n

\"brand21-hc.jpg\"\n<\/div>\n

\n

Jaime Butler-Binley has launched Brand 21, a brand and marketing agency headquartered in
\nSaratoga Springs at 376 Broadway. She started her career working in New York City.\n<\/p><\/div>\n<\/div>\n

Jaime Butler-Binley is launching Brand 21,
\na full-service brand and marketing agency
\nheadquartered in Saratoga Springs at 376
\nBroadway.<\/p>\n

It’s the third agency launched by Butler-
\nBinley.<\/p>\n

Brand 21’s mission is to create and deliver
\nresults-driven brand experiences for global,
\nnational, and local business and start-ups in
\ntechnology, consumer packaged goods, luxury,
\nsports, life sciences, insurance and finance,
\nand travel and hospitality industries, she said.<\/p>\n

Butler-Binley, of Bolton Landing, has a
\n20-plus year track record of building brands.<\/p>\n

“We not only want to reach the people
\nwho need our clients, but leave them with the
\nimpression that they can’t live without them.
\nIt’s the sweet spot we want all of our brands
\nto find,” said Butler-Binley, founder\/president.
\nBrand 21’s foundational services include
\nbrand and strategic development, creative
\nexecution and media engagements.<\/p>\n

Butler-Binley’s career launched in New
\nYork City where she spent more than 10 years
\nworking for industry giants including Publicis
\nN.A. and DIGITAS (currently Digitas LBi),
\nexecuting creative and strategic campaigns
\nfor mega brands like American Express, Ann
\nTaylor, BMW, Canon, L’Or\u00e9al, and Starwood
\nHotels & Resorts, to name a few.<\/p>\n

In 2003, Butler-Binley returned from Madison
\nAvenue and joined Palio Communications
\n(Palio+Ignite) as group creative supervisor. In
\n2006, she created her first agency and founded
\nB-Squared Integrated Marketing. In 2008, BSquared
\nwas rebranded to Fingerpaint and her
\nsecond agency was born.<\/p>\n

As the agency’s creative lead and co-founder,
\nButler-Binley integrated marketing and
\ncreative strategies across all communication
\nchannels while fostering the agency cultureand client engagements for top local, national
\nand global brands across multiple sectors. She
\nwas also instrumental in building Fingerpaint
\nand elevating the brand to what it is known
\nfor today.<\/p>\n

Brand 21 is Butler-Binley’s latest entrepreneurial
\nventure. The agency focuses on defining
\nan ownable brand promise and position
\nstarting with the question, “Who are you?”<\/p>\n

“It’s a simple question, but one that is not
\nbeing accurately explored,” Butler-Binley
\nsaid. “Marketing trends and strategies are
\nchanging so fast, brands have lost their way.
\nCompanies are following industry hype rather
\nthan focusing on what makes them different.<\/p>\n

Our approach urges clients to think before you
\nbuild to distill that difference.”
\nCommitted to the notion that people
\ncan’t build experiences without experience,
\nButler-Binley has brought together a team of
\nmulti-generational and seasoned, creative and
\nstrategic thinkers. Their varied backgrounds
\nand skill sets range from developing iOS apps
\nand integrated digital campaigns to broadcast
\nand traditional campaigns for iconic brands
\nlike Fox Sports Network, GE, Green Mountain
\nCoffee, The Hartford, McDonalds, Microsoft,
\nSony and more. She said the Brand 21 team
\nshares a common passion toward building
\nbrands that give clients sustainable value.<\/p>\n

Butler-Binley also serves on the executive
\nboard for the Juvenile Diabetes Research
\nFoundation and will serve as president and
\nboard of directors chairwoman for the Northeastern
\nChapter in 2017. As a type 1 diabetic,
\nshe has made it a mission to turn Type One
\ninto Type None through advocacy and raising
\nawareness and funds for research, eventually
\nfinding a cure for the disease.<\/p>\n

For more information on Brand 21 and its
\ncapabilities visit brand-21.com.<\/p>\n","protected":false},"excerpt":{"rendered":"

Jaime Butler-Binley has launched Brand 21, a brand and marketing agency headquartered in Saratoga Springs at 376 Broadway. She started her career working in New York City. Jaime Butler-Binley is launching Brand 21, a full-service brand and marketing agency…<\/p>\n","protected":false},"author":121,"featured_media":24471,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,34],"tags":[98,115],"class_list":["post-18191","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-news","category-new-businesses","tag-new-businesses","tag-saratoga-springs"],"yoast_head":"\r\n'Brand 21' Marketing Agency In Saratoga Is 3rd Agency Launched By Jamie Butler-Binley - Saratoga Business Journal<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.saratoga.com\/saratogabusinessjournal\/2015\/11\/brand-21-marketing-agency-in-saratoga-is-3rd-agency-launched-by-jamie-butler-binley\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"'Brand 21' Marketing Agency In Saratoga Is 3rd Agency Launched By Jamie Butler-Binley - Saratoga Business Journal\" \/>\r\n<meta property=\"og:description\" content=\"Jaime Butler-Binley has launched Brand 21, a brand and marketing agency headquartered in Saratoga Springs at 376 Broadway. 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