{"id":18191,"date":"2015-11-04T12:40:00","date_gmt":"2015-11-04T17:40:00","guid":{"rendered":"https:\/\/www.saratoga.com\/saratogabusinessjournal\/2015\/11\/brand-21-marketing-agency-in-saratoga-is-3rd-agency-launched-by-jamie-butler-binley.html"},"modified":"2017-11-08T13:47:06","modified_gmt":"2017-11-08T18:47:06","slug":"brand-21-marketing-agency-in-saratoga-is-3rd-agency-launched-by-jamie-butler-binley","status":"publish","type":"post","link":"https:\/\/www.saratoga.com\/saratogabusinessjournal\/2015\/11\/brand-21-marketing-agency-in-saratoga-is-3rd-agency-launched-by-jamie-butler-binley\/","title":{"rendered":"&#8216;Brand 21&#8217; Marketing Agency In Saratoga Is 3rd Agency Launched By Jamie Butler-Binley"},"content":{"rendered":"<div class=\"img-left\">\n<div>\n<p><img loading=\"lazy\" decoding=\"async\" alt=\"brand21-hc.jpg\" src=\"https:\/\/www.saratoga.com\/saratogabusinessjournal\/wp-content\/uploads\/sites\/48\/2015\/11\/brand21-hc.jpg\" width=\"300\" height=\"222\" class=\"alignleft\" \/>\n<\/div>\n<div class=\"img-caption\">\n<p>Jaime Butler-Binley has launched Brand 21, a brand and marketing agency headquartered in<br \/>\nSaratoga Springs at 376 Broadway. She started her career working in New York City.\n<\/p><\/div>\n<\/div>\n<p>Jaime Butler-Binley is launching Brand 21,<br \/>\na full-service brand and marketing agency<br \/>\nheadquartered in Saratoga Springs at 376<br \/>\nBroadway.<\/p>\n<p>It&#8217;s the third agency launched by Butler-<br \/>\nBinley.<\/p>\n<p>Brand 21&#8217;s mission is to create and deliver<br \/>\nresults-driven brand experiences for global,<br \/>\nnational, and local business and start-ups in<br \/>\ntechnology, consumer packaged goods, luxury,<br \/>\nsports, life sciences, insurance and finance,<br \/>\nand travel and hospitality industries, she said.<\/p>\n<p>Butler-Binley, of Bolton Landing, has a<br \/>\n20-plus year track record of building brands.<\/p>\n<p>&#8220;We not only want to reach the people<br \/>\nwho need our clients, but leave them with the<br \/>\nimpression that they can&#8217;t live without them.<br \/>\nIt&#8217;s the sweet spot we want all of our brands<br \/>\nto find,&#8221; said Butler-Binley, founder\/president.<br \/>\nBrand 21&#8217;s foundational services include<br \/>\nbrand and strategic development, creative<br \/>\nexecution and media engagements.<\/p>\n<p>Butler-Binley&#8217;s career launched in New<br \/>\nYork City where she spent more than 10 years<br \/>\nworking for industry giants including Publicis<br \/>\nN.A. and DIGITAS (currently Digitas LBi),<br \/>\nexecuting creative and strategic campaigns<br \/>\nfor mega brands like American Express, Ann<br \/>\nTaylor, BMW, Canon, L&#8217;Or\u00e9al, and Starwood<br \/>\nHotels &amp; Resorts, to name a few.<\/p>\n<p>In 2003, Butler-Binley returned from Madison<br \/>\nAvenue and joined Palio Communications<br \/>\n(Palio+Ignite) as group creative supervisor. In<br \/>\n2006, she created her first agency and founded<br \/>\nB-Squared Integrated Marketing. In 2008, BSquared<br \/>\nwas rebranded to Fingerpaint and her<br \/>\nsecond agency was born.<\/p>\n<p>As the agency&#8217;s creative lead and co-founder,<br \/>\nButler-Binley integrated marketing and<br \/>\ncreative strategies across all communication<br \/>\nchannels while fostering the agency cultureand client engagements for top local, national<br \/>\nand global brands across multiple sectors. She<br \/>\nwas also instrumental in building Fingerpaint<br \/>\nand elevating the brand to what it is known<br \/>\nfor today.<\/p>\n<p>Brand 21 is Butler-Binley&#8217;s latest entrepreneurial<br \/>\nventure. The agency focuses on defining<br \/>\nan ownable brand promise and position<br \/>\nstarting with the question, &#8220;Who are you?&#8221;<\/p>\n<p>&#8220;It&#8217;s a simple question, but one that is not<br \/>\nbeing accurately explored,&#8221; Butler-Binley<br \/>\nsaid. &#8220;Marketing trends and strategies are<br \/>\nchanging so fast, brands have lost their way.<br \/>\nCompanies are following industry hype rather<br \/>\nthan focusing on what makes them different.<\/p>\n<p>Our approach urges clients to think before you<br \/>\nbuild to distill that difference.&#8221;<br \/>\nCommitted to the notion that people<br \/>\ncan&#8217;t build experiences without experience,<br \/>\nButler-Binley has brought together a team of<br \/>\nmulti-generational and seasoned, creative and<br \/>\nstrategic thinkers. Their varied backgrounds<br \/>\nand skill sets range from developing iOS apps<br \/>\nand integrated digital campaigns to broadcast<br \/>\nand traditional campaigns for iconic brands<br \/>\nlike Fox Sports Network, GE, Green Mountain<br \/>\nCoffee, The Hartford, McDonalds, Microsoft,<br \/>\nSony and more. She said the Brand 21 team<br \/>\nshares a common passion toward building<br \/>\nbrands that give clients sustainable value.<\/p>\n<p>Butler-Binley also serves on the executive<br \/>\nboard for the Juvenile Diabetes Research<br \/>\nFoundation and will serve as president and<br \/>\nboard of directors chairwoman for the Northeastern<br \/>\nChapter in 2017. As a type 1 diabetic,<br \/>\nshe has made it a mission to turn Type One<br \/>\ninto Type None through advocacy and raising<br \/>\nawareness and funds for research, eventually<br \/>\nfinding a cure for the disease.<\/p>\n<p>For more information on Brand 21 and its<br \/>\ncapabilities visit brand-21.com.<\/p>\n","protected":false},"excerpt":{"rendered":"<p> Jaime Butler-Binley has launched Brand 21, a brand and marketing agency headquartered in Saratoga Springs at 376 Broadway. She started her career working in New York City. Jaime Butler-Binley is launching Brand 21, a full-service brand and marketing agency&#8230;<\/p>\n","protected":false},"author":121,"featured_media":24471,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,34],"tags":[98,115],"class_list":["post-18191","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-news","category-new-businesses","tag-new-businesses","tag-saratoga-springs"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>&#039;Brand 21&#039; Marketing Agency In Saratoga Is 3rd Agency Launched By Jamie Butler-Binley - Saratoga Business Journal<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.saratoga.com\/saratogabusinessjournal\/2015\/11\/brand-21-marketing-agency-in-saratoga-is-3rd-agency-launched-by-jamie-butler-binley\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"&#039;Brand 21&#039; Marketing Agency In Saratoga Is 3rd Agency Launched By Jamie Butler-Binley - Saratoga Business Journal\" \/>\r\n<meta property=\"og:description\" content=\"Jaime Butler-Binley has launched Brand 21, a brand and marketing agency headquartered in Saratoga Springs at 376 Broadway. 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