{"id":18198,"date":"2015-11-04T12:20:00","date_gmt":"2015-11-04T17:20:00","guid":{"rendered":"https:\/\/www.saratoga.com\/saratogabusinessjournal\/2015\/11\/heritage-lifestyle-design-owner-advises-clients-on-wardrobe-and-home-decor-issues.html"},"modified":"2017-11-08T13:47:07","modified_gmt":"2017-11-08T18:47:07","slug":"heritage-lifestyle-design-owner-advises-clients-on-wardrobe-and-home-decor-issues","status":"publish","type":"post","link":"https:\/\/www.saratoga.com\/saratogabusinessjournal\/2015\/11\/heritage-lifestyle-design-owner-advises-clients-on-wardrobe-and-home-decor-issues\/","title":{"rendered":"Heritage Lifestyle Design Owner Advises Clients On Wardrobe And Home Decor Issues"},"content":{"rendered":"<div class=\"img-left\">\n<div>\n<p><img loading=\"lazy\" decoding=\"async\" alt=\"keating-hc.jpg\" src=\"https:\/\/www.saratoga.com\/saratogabusinessjournal\/wp-content\/uploads\/sites\/48\/2015\/11\/keating-hc.jpg\" width=\"300\" height=\"222\" class=\"alignleft\" \/>\n<\/div>\n<div class=\"img-caption\">\n<p>Carolyn Keating, owner of Heritage Lifestyle Design, offers advice to people who want to perk up their wardrobes or the interior of their homes without spending a lot of money.\n<\/p><\/div>\n<\/div>\n<p>BY JILL NAGY<\/p>\n<p>Sometimes a tweak is as good as a makeover.<br \/>\nCarolyn Keating, owner of Heritage Lifestyle<br \/>\nDesign, offers advice to people who want to perk<br \/>\nup their wardrobes or the interior of their homes<br \/>\nwithout spending a lot of money.<\/p>\n<p>She helps clients retain both clothes they have<br \/>\nor furnishings they love, by freshening them up<br \/>\nfor a new look.<\/p>\n<p>Keating calls her work, which she began about a<br \/>\nmonth ago, in clients&#8217; homes &#8220;interior styling,&#8221; not<br \/>\ninterior decorating.<\/p>\n<p>She makes what she calls &#8220;loving suggestions&#8221;<br \/>\nfor improving their surroundings without spending<br \/>\na great deal of money and &#8220;incorporating<br \/>\nthings they love into their lifestyle.&#8221; The name of<br \/>\nthe business reflects that philosophy.<\/p>\n<p>&#8220;So much of who you are comes from family<br \/>\nand experience,&#8221; Keating noted, and she tries to<br \/>\nbuild on that background.<\/p>\n<p>The process often begins with a home visit, a<br \/>\nchance to get to know both the client and the home.<br \/>\n&#8220;I try to get to know them and understand<br \/>\ntheir lifestyle,&#8221; she explained. For example, are<br \/>\nthere small children in the home? Cats or dogs?<br \/>\nThen, she will make suggestions to rearrange some<br \/>\nthings, get rid of some, add a few new things,<br \/>\nperhaps paint a wall a different color or change<br \/>\nan area rug. Often, she will recommend adding<br \/>\nsome touches of color to a room decorated in<br \/>\nneutral tones.<\/p>\n<p>Keating does not sell furnishings. However,<br \/>\nshe will find the items for her clients, preferably<br \/>\nthrough local businesses.<\/p>\n<p>&#8220;I try to keep it as local as possible,&#8221; she said, but<br \/>\nif something is not available locally, she will help<br \/>\na client find it and buy it online. In addition, she<br \/>\ncan arrange the installation of the furniture item,<br \/>\nor be at the home to receive deliveries. However,<br \/>\nshe leaves most of the &#8220;heavy lifting&#8221; to the clients.<\/p>\n<p>In the future, Keating said she hopes to establish<br \/>\nrelationships with area retailers that can result in<br \/>\ndiscounts for clients.<\/p>\n<p>Her approach to &#8220;personal styling&#8221; is similar. She calls herself a &#8220;closet stylist,&#8221; ready to look through a client&#8217;s closet and &#8220;work with what you have to<br \/>\ncreate new looks.&#8221; She wants her clients to &#8220;get a<br \/>\nbetter grasp of whatever is hanging in their closet&#8221;<br \/>\nand to try new combinations.<\/p>\n<p>She and the client may go shopping together to<br \/>\nfind the items that will brighten up the wardrobe.<br \/>\n&#8220;When you look better and like what you are<br \/>\nwearing, you exude confidence,&#8221; she said.<\/p>\n<p>She tries to find local sources of clothing and<br \/>\naccessories but for what is not available nearby,<br \/>\nshe expands to online sources.<\/p>\n<p>For more than a year, Keating has done personal<br \/>\nstyling for men. She has delighted in seeing her<br \/>\nclients &#8220;changing their lives through changing<br \/>\nwhat they put on their body,&#8221; she said. &#8220;They were<br \/>\nso happy.&#8221;<\/p>\n<p>Keating relocated to Ballston Spa about four<br \/>\nyears ago from Westchester County, but until<br \/>\nrecently, she continued working in New York City.<br \/>\nHer background is in fashion, both menswear and<br \/>\nwomen&#8217;s clothing, most recently as an account<br \/>\nexecutive with a women&#8217;s accessories business.<\/p>\n<p>She officially launched her new business in October<br \/>\nat the Saratoga County Business-to-Business<br \/>\nExpo hosted by the Saratoga County Chamber of<br \/>\nCommerce. She expects to continue networking at<br \/>\nsimilar events as she builds her business, depending<br \/>\nupon referrals and word of mouth. She also has<br \/>\na website and plans to create a blog. Later, she will<br \/>\nadd conventional advertising to the mix.<\/p>\n<p>For now, Keating is working from her home but<br \/>\nshe hopes to have a shop &#8220;in the near future.&#8221; She<br \/>\nmeets clients at their homes or at a local coffee<br \/>\nshop. She doesn&#8217;t know yet what the balance will<br \/>\nbe between home styling and personal styling<br \/>\nprojects, but expects that to vary with the season.<br \/>\nGenerally, she anticipates people are more likely to<br \/>\nwant to freshen up the closet in the fall or spring.<\/p>\n<p>For more information about Heritage Lifestyle<br \/>\nDesign, visit www.heritagelifestyledesign.com.<br \/>\nYou can also reach Keating by email at Carolyn@<br \/>\nheritagelifestyledesign.com or by telephone at<br \/>\n602-3414.<\/p>\n","protected":false},"excerpt":{"rendered":"<p> Carolyn Keating, owner of Heritage Lifestyle Design, offers advice to people who want to perk up their wardrobes or the interior of their homes without spending a lot of money. BY JILL NAGY Sometimes a tweak is as good&#8230;<\/p>\n","protected":false},"author":121,"featured_media":24486,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34],"tags":[98],"class_list":["post-18198","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-new-businesses","tag-new-businesses"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>Heritage Lifestyle Design Owner Advises Clients On Wardrobe And Home Decor Issues - Saratoga Business Journal<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.saratoga.com\/saratogabusinessjournal\/2015\/11\/heritage-lifestyle-design-owner-advises-clients-on-wardrobe-and-home-decor-issues\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Heritage Lifestyle Design Owner Advises Clients On Wardrobe And Home Decor Issues - Saratoga Business Journal\" \/>\r\n<meta property=\"og:description\" content=\"Carolyn Keating, owner of Heritage Lifestyle Design, offers advice to people who want to perk up their wardrobes or the interior of their homes without spending a lot of money. 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