{"id":18764,"date":"2016-02-05T04:23:27","date_gmt":"2016-02-05T09:23:27","guid":{"rendered":"https:\/\/www.saratoga.com\/saratogabusinessjournal\/2016\/02\/local-small-business-wins-free-tv-ad-on-super-bowl-sunday-for-its-death-wish-coffee.html"},"modified":"2017-11-29T08:29:32","modified_gmt":"2017-11-29T13:29:32","slug":"local-small-business-wins-free-tv-ad-on-super-bowl-sunday-for-its-death-wish-coffee","status":"publish","type":"post","link":"https:\/\/www.saratoga.com\/saratogabusinessjournal\/2016\/02\/local-small-business-wins-free-tv-ad-on-super-bowl-sunday-for-its-death-wish-coffee\/","title":{"rendered":"Local Small Business Wins Free TV Ad On Super Bowl Sunday For Its 'Death Wish Coffee'"},"content":{"rendered":"
\n
\n

\"deathwishcoffee-vc.jpg\"\n<\/div>\n

\nDeath Wish Coffee Co. will have a 30-second
\ntelevision ad during Super Bowl 50 on CBS.<\/p>\n

©2015 Saratoga Photographer.com\n<\/p><\/div>\n<\/div>\n

Round Lake-based Death Wish Coffee Co.
\ncalls its product “the world’s strongest coffee,”
\nand soon people around the country–even
\nother parts of the world–will hear about it.<\/p>\n

The company won a competition held by
\nsoftware maker Intuit for a 30-second spot
\nduring the third quarter of the Super Bowl 50
\non Feb. 7. They beat more than 15,000 other
\nsmall businesses in voting by the public and
\nIntuit employees.<\/p>\n

According to Adweek<\/em>, companies are paying
\nCBS, the network carrying the big game
\nthis year, $5 million or more for a 30-second
\nspot–a prohibitive price for a small business.
\nLast year’s Super Bowl had an audience of over
\n114 million people, officials said.<\/p>\n

The Death Wish ad features a Viking ship
\nsailing on treacherous seas before segueing
\ninto the moment of a man enjoying a cup of
\nthe coffee.<\/p>\n

It can be viewed at: www.smallbusinessbiggame.com\/contests\/sbbg<\/a>.<\/p>\n


\nDeath Wish was founded in 2012 by Mike
\nBrown. Brown was the owner of Saratoga
\nCoffee Traders and sought to create the most
\ncaffeinated coffee possible for customers. He
\ncreated Death Wish Coffee, which he said
\ncontains 200 percent more caffeine than the
\naverage cup, due to its combination of beans
\nand roasting process.<\/p>\n

Packaged in a black bag with a skull and
\nbones label, the coffee, a blend that Brown
\ncreated, is sold in a handful of stores and
\nonline. He said Death Wish sells about 1,000
\npounds a day, a number expected to increase
\nconsiderably after the Super Bowl spot runs.<\/p>\n

Brown recently hired two employees to
\nprepare for a jump in business, giving him a
\nstaff of 12. He said even if half of 1 percent
\nof the people who see the commercial decide
\nto try his product, and most recommend it
\nto others, there would be a big jump in sales.<\/p>\n

Death Wish Coffee operates a warehouse
\nand almost all sales are conducted online,
\nthrough its own website and Amazon. The
\ncompany also sells some coffee at Saratoga
\nCoffee Traders on Broadway in Saratoga
\nSprings, as well as at Price Chopper supermarkets.<\/p>\n

The company website is www.deathwishcoffee.com<\/a>.
\nIts phone number is 400-1050.<\/p>\n","protected":false},"excerpt":{"rendered":"

Death Wish Coffee Co. will have a 30-second television ad during Super Bowl 50 on CBS. ©2015 Saratoga Photographer.com Round Lake-based Death Wish Coffee Co. calls its product "the world's strongest coffee," and soon people around the country–even other…<\/p>\n","protected":false},"author":121,"featured_media":25315,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-18764","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-news"],"yoast_head":"\r\nLocal Small Business Wins Free TV Ad On Super Bowl Sunday For Its &apos;Death Wish Coffee&apos; - Saratoga Business Journal<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" 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