{"id":19025,"date":"2016-04-07T16:32:19","date_gmt":"2016-04-07T20:32:19","guid":{"rendered":"https:\/\/www.saratoga.com\/saratogabusinessjournal\/2016\/04\/pediatric-nurse-develops-clothing-product-to-widen-womens-jackets-during-a-pregnancy.html"},"modified":"2017-11-08T13:37:20","modified_gmt":"2017-11-08T18:37:20","slug":"pediatric-nurse-develops-clothing-product-to-widen-womens-jackets-during-a-pregnancy","status":"publish","type":"post","link":"https:\/\/www.saratoga.com\/saratogabusinessjournal\/2016\/04\/pediatric-nurse-develops-clothing-product-to-widen-womens-jackets-during-a-pregnancy\/","title":{"rendered":"Pediatric Nurse Develops Clothing Product To Widen Women&apos;s Jackets During A Pregnancy"},"content":{"rendered":"<div class=\"img-left\">\n<div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.saratoga.com\/saratogabusinessjournal\/wp-content\/uploads\/sites\/48\/2016\/04\/maria20messier20hc.jpg\" alt=\"Maria Messier Hc.jpg\" width=\"300\" height=\"222\" \/><\/p>\n<\/div>\n<div class=\"img-caption\">\n<p>Maria Messier, right, and Joanna Frank developed the Extendher, a jacket extender that widens coats during pregnancy, while keeping the child close and warm.Courtesy of Extendher<\/p>\n<\/div>\n<\/div>\n<p>By Katie Healey<\/p>\n<p>A few years back, a pediatric nurse raising one young child and pregnant with her second baby had a dilemma. Her favorite winter coat would not zip up over her growing belly. She went to the coat closet to put on her husband&#8217;s jacket and was not pleased how it fit or looked.<\/p>\n<p>Maria Messier, a Saratoga County entrepreneur, said she always had a knack for finding solutions. After finding herself in need of way to expand her coat to fit, she decided to invent a jacket extender for herself and for other expectant mothers to widen their favorite coats during pregnancy. With it, they could stay warm in their current coat and avoid paying for a high-priced, short-lived, maternity jacket.<\/p>\n<p>But like most busy, working mothers, Messier put the idea to the back of her mind.<\/p>\n<p>In the fall of 2013, Messier found out she was expecting twins. She was talking with her aunt, Joanne Frank, a fashion designer by trade with over 40 years of experience. Frank thought she could partner with her niece to see if the idea could become an actual product.<\/p>\n<p>Together, they designed a jacket extender system.<\/p>\n<p>Along the way, they hit some stumbling blocks. Inserting a universal zipper to allow for extra fabric to cover the expanded belly was not as easy as it seemed. It wasn&#8217;t feasible until Frank came up with a clip-on idea. They developed a clip process that is patent pending.<\/p>\n<p><!--more-->In developing the first prototype, they realized their product could live on after the initial use of converting a jacket into a maternity solution. Its second use could be a jacket that closes around a baby, worn like a baby carrier.<\/p>\n<p>Messier felt there was a market because busy mothers like her use baby carriers to keep their hands open to do other things as they tote the baby around. The jacket extender wouldn&#8217;t carry the baby, but the product allows for zipping the coat closed over a baby carrier to shield the caretaker and baby from cold weather.<\/p>\n<p>Messier and Frank&#8217;s product, the Extendher, was officially launched in 2015. Messier said there is not a product on the market that is more versatile.<\/p>\n<p>Family backed the product and they did not need outside investors.<\/p>\n<p>The Extendher can be found in four stores locally: Tiny Tots Tea Room in Clifton Park, Naturally Grown in Troy, the Bundle Store in Clifton Park, and One-Eleven Boutique in Crossgates Mall in Albany.<\/p>\n<p>Messier has turned to local business organizations for advice and support. Northeast NY SCORE, an agency that offers mentoring services to new and existing businesses, was a resource to Messier and recently, she and Frank won a small business challenge competition and were awarded a trip to Washington, D.C. for mentorship and training.<\/p>\n<p>Messier said she also received assistance from the Southern Saratoga County Chamber of Commerce. She feels it is important to solicit help from the local community and its business organizations.<\/p>\n<p>&#8220;With a medical background, I needed to find resources for the areas that I lacked expertise, like financials and marketing to name a few,&#8221; Messier said. &#8220;As an entrepreneur balancing other things like home ownership and the responsibilities of being a wife and mother, I learned to recognize when I need to reach out to find help, and then go out and get it.&#8221;<\/p>\n<p>The Extendher is produced in Little Falls and Messier said she and Frank plan to keep the manufacturing in the U.S.<\/p>\n<p>&#8220;Small businesses need the support of the community. I would love for people to think about buying a product like the Extendher from a local entrepreneur rather than running to Target when they need a gift for a baby shower,&#8221; she said.<\/p>\n<p>&#8220;It&#8217;s not just for moms, my husband loves the option to expand his coat to wear one of our babies. We have sold the product to grandparents and daycare workers too.&#8221;<\/p>\n<p>Extendher&#8217;s website is <a href=\"http:\/\/www.theextendher.com\">www.theextendher.com<\/a> and there is also a Facebook page.<\/p>\n","protected":false},"excerpt":{"rendered":"<p> Maria Messier, right, and Joanna Frank developed the Extendher, a jacket extender that widens coats during pregnancy, while keeping the child close and warm. Courtesy of Extendher By Katie Healey A few years back, a pediatric nurse raising one&#8230;<\/p>\n","protected":false},"author":121,"featured_media":25737,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"class_list":["post-19025","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entrepreneurship"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>Pediatric Nurse Develops Clothing Product To Widen Women&amp;apos;s Jackets During A Pregnancy - Saratoga Business Journal<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.saratoga.com\/saratogabusinessjournal\/2016\/04\/pediatric-nurse-develops-clothing-product-to-widen-womens-jackets-during-a-pregnancy\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Pediatric Nurse Develops Clothing Product To Widen Women&amp;apos;s Jackets During A Pregnancy - Saratoga Business Journal\" \/>\r\n<meta property=\"og:description\" content=\"Maria Messier, right, and Joanna Frank developed the Extendher, a jacket extender that widens coats during pregnancy, while keeping the child close and warm. 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