{"id":19179,"date":"2016-05-05T13:33:54","date_gmt":"2016-05-05T17:33:54","guid":{"rendered":"https:\/\/www.saratoga.com\/saratogabusinessjournal\/2016\/05\/persistence-pays-off-for-tom-stock-a-local-photographer-marking-25-years-in-business.html"},"modified":"2017-11-08T13:36:31","modified_gmt":"2017-11-08T18:36:31","slug":"persistence-pays-off-for-tom-stock-a-local-photographer-marking-25-years-in-business","status":"publish","type":"post","link":"https:\/\/www.saratoga.com\/saratogabusinessjournal\/2016\/05\/persistence-pays-off-for-tom-stock-a-local-photographer-marking-25-years-in-business\/","title":{"rendered":"Persistence Pays Off For Tom Stock, A Local Photographer Marking 25 Years In Business"},"content":{"rendered":"\n
\n
\n\"tomstock\n<\/div>\n
\nTom Stock, a Gloversville native, started his local photography business in 1991 and never looked back. He celebrates 25 years in business in 2016.<\/p>\n

\t\t\t\u00a92016 Saratoga Photographer.com\n<\/p><\/div>\n<\/div>\n

By Maureen Werther<\/p>\n

Tom Stock recalled an exact moment just like it was yesterday. He was driving home after a long day of work–a 16-hour day, to be precise–when he found himself driving behind a new, bumble bee-yellow Jeep with a bumper sticker that read, “If you’re not the lead dog, the view never changes.”<\/p>\n

That bumper sticker was the impetus Stock needed to become his own boss.<\/p>\n

Born and raised in Gloversville, he moved to Delaware after graduating from Syracuse University and began working for a commercial and industrial photography company. While he was doing the kind of photography that he loved, he realized that he needed to be working for himself.<\/p>\n

Two months later, after doing extensive market surveys, he packed his equipment in his car and drove to Saratoga Springs, where he set up shop. He hasn’t looked back.<\/p>\n

Stock recalled that in January of his first year in Saratoga, his business earned a whopping $6. But he was undaunted. His mother phoned him to tell him about jobs she saw in the classified ads. He would tell her, “Mom, I already have a job.” Her reply would be something like, “How many hours did you spend today doing photography?”<\/p>\n

His answer, he said, was: “I’m working on my business.”<\/p>\n

He didn’t do jobs to supplement his fledgling business. “I only did photography work. As long as you have a ‘fall back’ job, you will always fall back on it,” Stock said.<\/p>\n

Stock wasted no time becoming involved in his new home town. He joined the Saratoga County Chamber of Commerce, the Saratoga Economic Development Corp., the county Convention & Tourism Bureau and the Arts Council, getting his name and his work out in the public eye through marketing and networking efforts.<\/p>\n

After a tough first year, Stock gradually began getting work with builders, manufacturers, hospitals and businesses looking to promote their products. Twenty-five years later, Stock continues doing the kind of work he loves–on his own terms.<\/p>\n

Today, Stock operates as the Saratoga Photographer out of his shop at 216 West Ave., Saratoga Springs.<\/p>\n

He does a lot of architectural interiors and exteriors, as well as studio and lifestyle work. A look at his website reveals a sampling of the range of his work, including aerial, industrial, product, and technology-related photography.<\/p>\n

Asked about some of the things he doesn’t do, Stock replied, “No babies, no weddings, no dogs, no way.”<\/p>\n

Stock stressed the importance of marketing and networking.<\/p>\n

“You’ve got to continually sow the seeds,” he said.<\/p>\n

Even 25 years later, Stock remains involved in business groups and spends more time on marketing and networking than on actual photography work.<\/p>\n

For more information, visit his website at www.SaratogaPhotographer.com. The business phone number is 584-9784.<\/p>\n","protected":false},"excerpt":{"rendered":"

Tom Stock, a Gloversville native, started his local photography business in 1991 and never looked back. 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