{"id":30170,"date":"2017-09-11T08:30:33","date_gmt":"2017-09-11T12:30:33","guid":{"rendered":"https:\/\/www.saratoga.com\/saratogabusinessjournal\/?p=30170"},"modified":"2017-09-11T08:30:33","modified_gmt":"2017-09-11T12:30:33","slug":"toga-heritage-shop-offers-picnic-baskets-beach-baskets-saratoga-theme","status":"publish","type":"post","link":"https:\/\/www.saratoga.com\/saratogabusinessjournal\/2017\/09\/toga-heritage-shop-offers-picnic-baskets-beach-baskets-saratoga-theme\/","title":{"rendered":"\u2018Toga Heritage\u2019 Shop Offers Picnic Baskets, Beach Baskets And More With Saratoga Theme"},"content":{"rendered":"
\"\"
Deborah DePasquale says her new business, Toga Heritage, reflects her memories of childhood summers in Saratoga, like picnics, trips to the races and visits to Saratoga Performing Arts Center.
\u00a92017 Saratoga Photographer.com<\/figcaption><\/figure>\n

By Jill Nagy<\/p>\n

Deborah DePasquale\u2019s new business, Toga Heritage, reflects her fond memories of childhood summers in Saratoga: picnics and barbecues, trips to the races, learning to play golf, visits to the Saratoga Performing Arts Center, and sips from the mineral water fountains.<\/span><\/p>\n

The shop offers items from hats to picnic baskets to help capture that nostalgia.<\/span><\/p>\n

She calls it a \u201clifestyle business,\u201d aimed at \u201clocals and locals at heart.\u201d Physically, it is a shop housed in part of the Paper Dolls stationery store in the Saratoga Marketplace at 454 Broadway in Saratoga Springs.<\/span><\/p>\n

\u201cIt\u2019s my own shop inside of a shop,\u201d she said.<\/span><\/p>\n

DePasquale said that she launched her brand in 2016, selling at polo matches, fashion shows and similar events. Some of the items she sells are manufactured under her own label. Others, she buys wholesale.<\/span><\/p>\n

Her aim is to eventually manufacture everything she sells, either in Saratoga or in Montgomery County. Currently, her private label is on items including picnic baskets, beach baskets, ice buckets and a line of scented candles. She plans to launch additional items and new candle scents in October.<\/span><\/p>\n

The shop\u2019s name, Toga Heritage, has nothing to do with Greek clothing or \u201cAnimal House\u201d style parties. Rather, it adopts a nickname for the city of Saratoga Springs.<\/span><\/p>\n

\u201cWe all have similar memories of Saratoga,\u201d DePasquale noted. If you remember playing golf, for example, she has golf towels for you. A SPAC afficianado? Try a waterproof blanket or a new picnic basket. There is also a dog collection, a collection of boat items (think flags), and a wedding collection. Whatever you buy, she said, it will be \u201cpersonally packaged and put into a self-branded bag and tissue.\u201d<\/span><\/p>\n

The owner\u2019s professional background is as an interior decorator. She said that she found it \u201cchallenging but rewarding\u201d to come up with a design to display her large and varied collection of merchandise in a relatively small space.<\/span><\/p>\n

Toga Heritage is open the same hours as Paper Dolls: 10 a.m. to 6 p.m. Tuesday through Saturday; noon to 5 p.m. Sunday; and 11 a.m. to 5 p.m. Monday.<\/span><\/p>\n

The webpage is Togaheritage.com. The telephone number is 518-944-8951.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

By Jill Nagy Deborah DePasquale\u2019s new business, Toga Heritage, reflects her fond memories of childhood summers in Saratoga: picnics and barbecues, trips to the races, learning to play golf, visits to the Saratoga Performing Arts Center, and sips from the mineral water fountains. The shop offers items from hats to picnic baskets to help capture […]<\/p>\n","protected":false},"author":89,"featured_media":30171,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34],"tags":[],"class_list":["post-30170","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-new-businesses"],"yoast_head":"\r\n\u2018Toga Heritage\u2019 Shop Offers Picnic Baskets, Beach Baskets And More With Saratoga Theme - Saratoga Business Journal<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.saratoga.com\/saratogabusinessjournal\/2017\/09\/toga-heritage-shop-offers-picnic-baskets-beach-baskets-saratoga-theme\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"\u2018Toga Heritage\u2019 Shop Offers Picnic Baskets, Beach Baskets And More With Saratoga Theme - Saratoga Business Journal\" \/>\r\n<meta property=\"og:description\" content=\"By Jill Nagy Deborah DePasquale\u2019s new business, Toga Heritage, reflects her fond memories of childhood summers in Saratoga: picnics and barbecues, trips to the races, learning to play golf, visits to the Saratoga Performing Arts Center, and sips from the mineral water fountains. 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