Higher Logic of Arlington, Va., a business that deals with cloud-based community platforms, has acquired two software companies\u2014Saratoga Springs-based Informz Inc. and Maryland-based Real Magnet Inc.<\/p>\n
The acquisitions accelerate Higher Logic\u2019s plans to use broader customer and member interactions as the cornerstone of a life cycle engagement platform, officials said.<\/p>\n
Integrating the strength of these two marketing automation solutions with Higher Logic\u2019s engagement and community platform will result in more effective, targeted marketing and better customer interactions. From the initial web visit to renewal and ongoing engagement, the Higher Logic platform will track and manage interactions along each stage of the digital customer experience, according to the company.<\/p>\n
\u201cThis is a great opportunity to bring together the best of marketing automation and community engagement,\u201d said Joe Tyler, CEO of Informz. \u201cAll of our customers can benefit from more targeted and efficient interactions.\u201d<\/p>\n
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Now claiming over 340 employees and 2,600 customers, Higher Logic\u2019s expanded offices include Mesa, Ariz; Portland, Ore; Saratoga Springs and its headquarters in Arlington.<\/p>\n
\u201cInformz and Real Magnet are both clear leaders demonstrating advanced marketing automation capabilities for the market,\u201d said Rob Wenger, Higher Logic CEO. \u201cOur vision with these acquisitions is to work with Informz and Real Magnet to create the ultimate virtuous cycle for community and engagement.<\/p>\n
\u201cThe valuable features in both marketing automation systems will help us fine-tune this continuous feedback loop, and the result will be an improved, cohesive ability for our combined customers to reach, engage, recruit, and retain their members and customers.\u201d<\/p>\n
Higher Logic\u2019s recent acquisitions, which include Socious and Kavi Workspace in the first quarter of 2017, along with organic growth, has resulted in an increase in annual recurring revenue, customers, and employees. The company said it increased sales during the first half of 2017 by 91 percent over the first half of 2016.<\/p>\n
Combined, the Higher Logic, Informz and Real Magnet platforms process billions of customer interactions every month, officials said. By capturing a broader set of engagement data points, Higher Logic intends to build richer member and customer personas that enable deep segmentation and personalization to help drive measurable outcomes.<\/p>\n
\u201cReal Magnet\u2019s world-class marketing automation combined with Higher Logic\u2019s renowned community platform gives data-driven marketers powerful new capabilities for increasing engagement and driving revenue. The big winners here are our customers,\u201d saidTom Pines, CEO of Real Magnet.<\/p>\n
Organizations worldwide use Higher Logic to bring people all together, by giving their community a home where they can interact, share ideas, answer questions and stay connected. Learn more at www.higherlogic.com.<\/p>\n","protected":false},"excerpt":{"rendered":"
Higher Logic of Arlington, Va., a business that deals with cloud-based community platforms, has acquired two software companies\u2014Saratoga Springs-based Informz Inc. and Maryland-based Real Magnet Inc. The acquisitions accelerate Higher Logic\u2019s plans to use broader customer and member interactions as the cornerstone of a life cycle engagement platform, officials said. Integrating the strength of these […]<\/p>\n","protected":false},"author":196,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-30480","post","type-post","status-publish","format-standard","hentry","category-business-news"],"yoast_head":"\r\n