{"id":32338,"date":"2018-06-08T02:54:27","date_gmt":"2018-06-08T06:54:27","guid":{"rendered":"https:\/\/www.saratoga.com\/saratogabusinessjournal\/?p=32338"},"modified":"2018-06-11T06:29:55","modified_gmt":"2018-06-11T10:29:55","slug":"death-wish-coffee-expands-into-walmart-stores-adds-cfo-and-eyes-even-more-hiring","status":"publish","type":"post","link":"https:\/\/www.saratoga.com\/saratogabusinessjournal\/2018\/06\/death-wish-coffee-expands-into-walmart-stores-adds-cfo-and-eyes-even-more-hiring\/","title":{"rendered":"Death Wish Coffee Expands Into Walmart Stores, Adds CFO And Eyes Even More Hiring"},"content":{"rendered":"
\"\"
Mike Brown, owner and founder of Death Wish Coffee, poses in front of a Walmart store. His coffee this month hit the shelves at 1,600 Walmart stores. \u00a92018 Saratoga Photographer.com<\/figcaption><\/figure>\n

By Susan E. Campbell<\/p>\n

The Capital District\u2019s fastest-growing premium coffee roaster, Death Wish Coffee, has reached another milestone. This month, Death Wish Keurig Cups hit the shelves at 1,600 Walmart stores, bringing to more than 2,300 the number of retail locations where consumers can buy what is billed as \u201cthe world\u2019s strongest coffee.\u201d<\/p>\n

\u201cAt the beginning of 2017, our coffee was in roughly 350 stores and our focus in 2018 is on increasing our retail partners,\u201d said Mike Brown, owner and founder of the company.<\/p>\n

Brown started Death Wish about four years into his coffee shop venture, Saratoga Coffee Traders, when he found himself \u201cup to the neck in debt.\u201d<\/p>\n

<\/p>\n

\u201cI thought I could throw myself into the fire and not lose money,\u201c Brown said. \u201cIt amazes me how complicated selling coffee can get.\u201c<\/p>\n

His customers gave him the idea to start his own brand. They would ask for the strongest kind of coffee he had, and he knew what the strongest beans were.<\/p>\n

\u201cInitially I was going to buy coffee and resell it to make some extra money and keep the coffee shop open,\u201d he said. \u201cBuilding a brand was really about making the product for myself\u2014what I would buy if I were on the other side of the counter.\u201d<\/p>\n

The online business flourished, following some very good reviews, he said.\u00a0 <\/span>But some consumers prefer to buy their favorite roasts at their local grocery store.<\/p>\n

Brown got Death Wish Coffee beans and Death Cups into Price Chopper and Hannaford stores first. The brand is now found at retailers up and down the eastern corridor, as far west as Hawaii and California, and in a sprinkling of mom-and-pop retailers among the states in between.<\/p>\n

Brown said projections show that the production facility in Round Lake, which was recently expanded by 3,000 square feet, can fulfill the increased demand.<\/p>\n

\u201cWe will not miss a beat,\u201d he said. \u201cThe facility handles 95 percent of all production now. When demand is high enough, we use third-party facilities.\u201d<\/p>\n

Death Wish Coffee has 30 employees and continues to hire. Brown said he is looking to bring in a few staff, including human resources, marketing, and customer service.<\/p>\n

But Brown said \u201cthe best hire I\u2019ve ever had\u201d is chief financial officer Tim O\u2019Connor, who came on board recently as the company\u2019s first CFO.<\/p>\n

O\u2019Connor is making a positive impact on the company\u2019s bottom line and \u201cmaking everyone better,\u201d Brown said.<\/p>\n

Brown, who has an accounting background, said much of his time was spent going over numbers, running analyses and paying bills. But as the business has grown, his time is needed doing other things.<\/p>\n

\u201cA business owner needs to focus on external matters, not the day-to-day. Now that I have found Tim, I realize how much he was needed.\u201d<\/p>\n

O\u2019Connor is a CPA and a former chief operating officer who has insights on operation and production that are welcomed at Death Wish, said Brown. \u201cThe systems have to be tight and perform efficiently, so one of Tim\u2019s first goals is to look at productivity He will help create the analytics to judge performance.\u201c<\/p>\n

Brown said O\u2019Connor\u2019s analytics have already revealed ways to save $1 million.<\/p>\n

Brown said his entire team is \u201cpassionate\u201d and makes community involvement a priority. The company supports Special Olympics of Upstate New York, St. Jude\u2019s, and Toys for Toga.<\/p>\n

A company coffee truck was purchased, to take to local charitable events and give away fresh coffee. The company is also working to expand into the grab-and-go market with a new cold brew system that will be sold primarily in convenience stores.<\/p>\n","protected":false},"excerpt":{"rendered":"

By Susan E. Campbell The Capital District\u2019s fastest-growing premium coffee roaster, Death Wish Coffee, has reached another milestone. This month, Death Wish Keurig Cups hit the shelves at 1,600 Walmart stores, bringing to more than 2,300 the number of retail locations where consumers can buy what is billed as \u201cthe world\u2019s strongest coffee.\u201d \u201cAt the […]<\/p>\n","protected":false},"author":196,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-32338","post","type-post","status-publish","format-standard","hentry","category-business-news"],"yoast_head":"\r\nDeath Wish Coffee Expands Into Walmart Stores, Adds CFO And Eyes Even More Hiring - Saratoga Business Journal<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.saratoga.com\/saratogabusinessjournal\/2018\/06\/death-wish-coffee-expands-into-walmart-stores-adds-cfo-and-eyes-even-more-hiring\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Death Wish Coffee Expands Into Walmart Stores, Adds CFO And Eyes Even More Hiring - Saratoga Business Journal\" \/>\r\n<meta property=\"og:description\" content=\"By Susan E. Campbell The Capital District\u2019s fastest-growing premium coffee roaster, Death Wish Coffee, has reached another milestone. This month, Death Wish Keurig Cups hit the shelves at 1,600 Walmart stores, bringing to more than 2,300 the number of retail locations where consumers can buy what is billed as \u201cthe world\u2019s strongest coffee.\u201d \u201cAt the […]\" \/>\r\n<meta property=\"og:url\" content=\"https:\/\/www.saratoga.com\/saratogabusinessjournal\/2018\/06\/death-wish-coffee-expands-into-walmart-stores-adds-cfo-and-eyes-even-more-hiring\/\" \/>\r\n<meta property=\"og:site_name\" content=\"Saratoga Business Journal\" \/>\r\n<meta property=\"article:published_time\" content=\"2018-06-08T06:54:27+00:00\" \/>\r\n<meta property=\"article:modified_time\" content=\"2018-06-11T10:29:55+00:00\" \/>\r\n<meta property=\"og:image\" content=\"https:\/\/www.saratoga.com\/saratogabusinessjournal\/wp-content\/uploads\/sites\/48\/2018\/06\/deathwishcoffee-hc-1.jpg\" \/>\r\n<meta name=\"author\" content=\"jessewinters\" \/>\r\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\r\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"jessewinters\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\r\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.saratoga.com\\\/saratogabusinessjournal\\\/2018\\\/06\\\/death-wish-coffee-expands-into-walmart-stores-adds-cfo-and-eyes-even-more-hiring\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.saratoga.com\\\/saratogabusinessjournal\\\/2018\\\/06\\\/death-wish-coffee-expands-into-walmart-stores-adds-cfo-and-eyes-even-more-hiring\\\/\"},\"author\":{\"name\":\"jessewinters\",\"@id\":\"https:\\\/\\\/www.saratoga.com\\\/saratogabusinessjournal\\\/#\\\/schema\\\/person\\\/b937a48daf87d7a8bd713a73b5d6a1ae\"},\"headline\":\"Death Wish Coffee Expands Into Walmart Stores, Adds CFO And Eyes Even More Hiring\",\"datePublished\":\"2018-06-08T06:54:27+00:00\",\"dateModified\":\"2018-06-11T10:29:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.saratoga.com\\\/saratogabusinessjournal\\\/2018\\\/06\\\/death-wish-coffee-expands-into-walmart-stores-adds-cfo-and-eyes-even-more-hiring\\\/\"},\"wordCount\":653,\"image\":{\"@id\":\"https:\\\/\\\/www.saratoga.com\\\/saratogabusinessjournal\\\/2018\\\/06\\\/death-wish-coffee-expands-into-walmart-stores-adds-cfo-and-eyes-even-more-hiring\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.saratoga.com\\\/saratogabusinessjournal\\\/wp-content\\\/uploads\\\/sites\\\/48\\\/2018\\\/06\\\/deathwishcoffee-hc-1.jpg\",\"articleSection\":[\"Business News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.saratoga.com\\\/saratogabusinessjournal\\\/2018\\\/06\\\/death-wish-coffee-expands-into-walmart-stores-adds-cfo-and-eyes-even-more-hiring\\\/\",\"url\":\"https:\\\/\\\/www.saratoga.com\\\/saratogabusinessjournal\\\/2018\\\/06\\\/death-wish-coffee-expands-into-walmart-stores-adds-cfo-and-eyes-even-more-hiring\\\/\",\"name\":\"Death Wish Coffee Expands Into Walmart Stores, Adds CFO And Eyes Even More Hiring - 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