{"id":32431,"date":"2018-07-05T12:25:47","date_gmt":"2018-07-05T16:25:47","guid":{"rendered":"https:\/\/www.saratoga.com\/saratogabusinessjournal\/?p=32431"},"modified":"2018-07-06T12:16:49","modified_gmt":"2018-07-06T16:16:49","slug":"horse-racing-themed-apparel-shop-embrace-the-race-opens-on-broadway-in-saratoga","status":"publish","type":"post","link":"https:\/\/www.saratoga.com\/saratogabusinessjournal\/2018\/07\/horse-racing-themed-apparel-shop-embrace-the-race-opens-on-broadway-in-saratoga\/","title":{"rendered":"Horse Racing-Themed Apparel Shop \u2018Embrace The Race\u2019 Opens On Broadway In Saratoga"},"content":{"rendered":"<figure id=\"attachment_32432\" aria-describedby=\"caption-attachment-32432\" style=\"width: 1024px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-32432\" src=\"https:\/\/www.saratoga.com\/saratogabusinessjournal\/wp-content\/uploads\/sites\/48\/2018\/07\/embrace-the-race-hc-1024x663.jpg\" alt=\"\" width=\"1024\" height=\"663\" srcset=\"https:\/\/www.saratoga.com\/saratogabusinessjournal\/wp-content\/uploads\/sites\/48\/2018\/07\/embrace-the-race-hc-1024x663.jpg 1024w, https:\/\/www.saratoga.com\/saratogabusinessjournal\/wp-content\/uploads\/sites\/48\/2018\/07\/embrace-the-race-hc-300x194.jpg 300w, https:\/\/www.saratoga.com\/saratogabusinessjournal\/wp-content\/uploads\/sites\/48\/2018\/07\/embrace-the-race-hc-768x497.jpg 768w, https:\/\/www.saratoga.com\/saratogabusinessjournal\/wp-content\/uploads\/sites\/48\/2018\/07\/embrace-the-race-hc.jpg 1680w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption id=\"caption-attachment-32432\" class=\"wp-caption-text\">Mike DeAnzeris III\u2019s Embrace the Race shop in downton Saratoga Springs has polo shirts, cashmere sweaters, ties, T-shirts, hats and jewelry, all adorned with the horse and jockey logo.<br \/>\u00a92018 Saratoga Photographer.com<\/figcaption><\/figure>\n<p>By Jill Nagy<\/p>\n<p>People looking for a change from a pony or lizard on their polo shirt can replace it with an abstract racehorse and jockey, the \u201cbrand\u201d of Embrace the Race, a horse racing-themed clothing store opening in a new location at 327 Broadway in downtown Saratoga Springs.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>The business was founded six years ago by Mike DeAnzeris III as a small retail store, also in Saratoga Springs, and an online presence. The business already has customers in all 50 states and seven or eight foreign countries, most of whom found them through the local<span class=\"Apple-converted-space\">\u00a0 <\/span>shop, he said.<\/p>\n<p>Embrace the Race, according to DeAnzeris, \u201cserves the stylistic and emotional needs of horse racing enthusiasts.\u201d In fact, they have registered both the \u201cEmbrace the Race\u201d trademark and another one, \u201cthe apparel for the horse racing lifestyle.\u201d<\/p>\n<p><span class=\"Apple-converted-space\">\u00a0<\/span><!--more--><\/p>\n<p>The apparel includes polo shirts, cashmere sweaters, ties, T-shirts, hats, jewelry, and pashmina shawls, all adorned with the horse and jockey logo.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>The company also offers items for group and corporate gift-giving that can be customized with the logo of the gift-giving organization (along with the horse and jockey). They also claim a local retail partnership with the National Museum of Racing and the Roosevelt Spa, both in Saratoga Springs.<\/p>\n<p>DeAnzeris said he is getting ready to release a new product line, including new colors and some new styles.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>The new location is a little more than 1,000 square feet,<span class=\"Apple-converted-space\">\u00a0 <\/span>on the same block with such national brands as the Gap and Banana Republic. \u201cWe are pleased to be joining them in this high profile location,\u201d he said.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>\u201cWe already have a year-round business,\u201d DeAnzeris said, but he expects it to peak during the track season. Regular hours are 10 a.m. to 7 p.m., seven days a week He plans to add additional hours during the track season.<\/p>\n<p>DeAnzeris is a New Englander who re-located to Saratoga Springs. His background is in marketing and college athletics. He played baseball for Division I Villanova University and the Cape Cod Baseball League, a summer league for college ballplayers. He was later an assistant coach at Dartmouth College.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>He sees his current venture as an \u201copportunity to create a fashion brand around racing.\u201d<\/p>\n<p>The website for the business is www.embracetherace.com. Their telephone number is 857-472-2284.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Jill Nagy People looking for a change from a pony or lizard on their polo shirt can replace it with an abstract racehorse and jockey, the \u201cbrand\u201d of Embrace the Race, a horse racing-themed clothing store opening in a new location at 327 Broadway in downtown Saratoga Springs.\u00a0 The business was founded six years [&hellip;]<\/p>\n","protected":false},"author":196,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,34],"tags":[],"class_list":["post-32431","post","type-post","status-publish","format-standard","hentry","category-business-news","category-new-businesses"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>Horse Racing-Themed Apparel Shop \u2018Embrace The Race\u2019 Opens On Broadway In Saratoga - Saratoga Business Journal<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.saratoga.com\/saratogabusinessjournal\/2018\/07\/horse-racing-themed-apparel-shop-embrace-the-race-opens-on-broadway-in-saratoga\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Horse Racing-Themed Apparel Shop \u2018Embrace The Race\u2019 Opens On Broadway In Saratoga - Saratoga Business Journal\" \/>\r\n<meta property=\"og:description\" content=\"By Jill Nagy People looking for a change from a pony or lizard on their polo shirt can replace it with an abstract racehorse and jockey, the \u201cbrand\u201d of Embrace the Race, a horse racing-themed clothing store opening in a new location at 327 Broadway in downtown Saratoga Springs.\u00a0 The business was founded six years [&hellip;]\" \/>\r\n<meta property=\"og:url\" content=\"https:\/\/www.saratoga.com\/saratogabusinessjournal\/2018\/07\/horse-racing-themed-apparel-shop-embrace-the-race-opens-on-broadway-in-saratoga\/\" \/>\r\n<meta property=\"og:site_name\" content=\"Saratoga Business Journal\" \/>\r\n<meta property=\"article:published_time\" content=\"2018-07-05T16:25:47+00:00\" \/>\r\n<meta property=\"article:modified_time\" content=\"2018-07-06T16:16:49+00:00\" \/>\r\n<meta property=\"og:image\" content=\"https:\/\/www.saratoga.com\/saratogabusinessjournal\/wp-content\/uploads\/sites\/48\/2018\/07\/embrace-the-race-hc-1024x663.jpg\" \/>\r\n<meta name=\"author\" content=\"jessewinters\" \/>\r\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\r\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"jessewinters\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" 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