{"id":32523,"date":"2018-08-09T13:16:54","date_gmt":"2018-08-09T17:16:54","guid":{"rendered":"https:\/\/www.saratoga.com\/saratogabusinessjournal\/?p=32523"},"modified":"2018-08-09T16:50:36","modified_gmt":"2018-08-09T20:50:36","slug":"parasol-tattoo-in-congress-plaza-aims-to-make-its-shop-less-intimidating-for-its-customers","status":"publish","type":"post","link":"https:\/\/www.saratoga.com\/saratogabusinessjournal\/2018\/08\/parasol-tattoo-in-congress-plaza-aims-to-make-its-shop-less-intimidating-for-its-customers\/","title":{"rendered":"Parasol Tattoo In Congress Plaza Aims To Make Its Shop Less Intimidating For Its Customers"},"content":{"rendered":"<figure id=\"attachment_32524\" aria-describedby=\"caption-attachment-32524\" style=\"width: 1518px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-32524\" src=\"https:\/\/www.saratoga.com\/saratogabusinessjournal\/wp-content\/uploads\/sites\/48\/2018\/08\/tatoo-hc.jpg\" alt=\"\" width=\"1518\" height=\"1088\" srcset=\"https:\/\/www.saratoga.com\/saratogabusinessjournal\/wp-content\/uploads\/sites\/48\/2018\/08\/tatoo-hc.jpg 1518w, https:\/\/www.saratoga.com\/saratogabusinessjournal\/wp-content\/uploads\/sites\/48\/2018\/08\/tatoo-hc-300x215.jpg 300w, https:\/\/www.saratoga.com\/saratogabusinessjournal\/wp-content\/uploads\/sites\/48\/2018\/08\/tatoo-hc-768x550.jpg 768w, https:\/\/www.saratoga.com\/saratogabusinessjournal\/wp-content\/uploads\/sites\/48\/2018\/08\/tatoo-hc-1024x734.jpg 1024w\" sizes=\"auto, (max-width: 1518px) 100vw, 1518px\" \/><figcaption id=\"caption-attachment-32524\" class=\"wp-caption-text\">Joe Wood recently opened Parasol Tattoo in Congress Plaza. He says his staff takes the time to make sure to create whatever artwork the client is envisioning.<br \/>\u00a92018 Saratoga Photographer.com<\/figcaption><\/figure>\n<p>By Jennifer Farnsworth<\/p>\n<p>After 15 years of working in different shops as a tattoo artist, Joe Wood decided it was time to work for himself.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>It has been about a month since Wood opened up Parasol Tattoo Co. in Congress Plaza. He said business is strong.<\/p>\n<p>\u201cI knew I had done everything I could, and I was ready for the change, the challenge. I knew I had my own ideas that I wanted to implement,\u201d said Wood.<\/p>\n<p><!--more--><\/p>\n<p>He said when thinking about what he wanted the shop to represent, he thought a lot about the atmosphere.<\/p>\n<p>\u201cSometimes it can be an intimidating experience to walk into a tattoo place. I wanted this to feel disarming. I wanted to take away the edge,\u201d said Wood.<\/p>\n<p>Wood hired two other full-time artists and would like to hire a third by fall. He said his established clientele has followed him to Congress Street, as well as new faces.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>\u201cBusiness has been surprisingly and overwhelmingly good. The reactions from people to the new space have all been very positive. It is a popular spot in the city, it is centrally located, and with other successful businesses around who bring in a lot of foot traffic. So, it\u2019s been good for us,\u201d said Wood.<\/p>\n<p>One thing that Wood wants prospective customers to know is that they will take the time to make sure to create whatever artwork the client is envisioning. He said he will be welcoming some rotating artists from outside the area who will offer customers even more options<\/p>\n<p>\u201cIf someone comes in to us looking for something, we will work with them. We have the talent to do that,\u201d said Wood.<\/p>\n<p>He plans to participate in the annual Saratoga Tattoo Expo. Charity events and community involvement will be a big part of the business. He said this falls in line with the meaning behind the name he came up for the shop long before it came to fruition.<\/p>\n<p>\u201cI found the name Parasol three or four years ago in a book of Tibetan symbolism. In Buddhism, the umbrella or parasol is included in the Eight Auspicious Signs and it means protection, wisdom, and compassion. That really resonated with me,\u201d said Wood.<\/p>\n<p>Parasol Tattoo Co. is open from 11 a.m. to 7 p.m. Monday through Saturday. The shop is predominantly appointment-only, with some room for walk-ins.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>Information can be found online at www.parasoltattoo.com.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Jennifer Farnsworth After 15 years of working in different shops as a tattoo artist, Joe Wood decided it was time to work for himself.\u00a0 It has been about a month since Wood opened up Parasol Tattoo Co. in Congress Plaza. He said business is strong. \u201cI knew I had done everything I could, and [&hellip;]<\/p>\n","protected":false},"author":196,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,34],"tags":[],"class_list":["post-32523","post","type-post","status-publish","format-standard","hentry","category-business-news","category-new-businesses"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>Parasol Tattoo In Congress Plaza Aims To Make Its Shop Less Intimidating For Its Customers - Saratoga Business Journal<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.saratoga.com\/saratogabusinessjournal\/2018\/08\/parasol-tattoo-in-congress-plaza-aims-to-make-its-shop-less-intimidating-for-its-customers\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Parasol Tattoo In Congress Plaza Aims To Make Its Shop Less Intimidating For Its Customers - Saratoga Business Journal\" \/>\r\n<meta property=\"og:description\" content=\"By Jennifer Farnsworth After 15 years of working in different shops as a tattoo artist, Joe Wood decided it was time to work for himself.\u00a0 It has been about a month since Wood opened up Parasol Tattoo Co. in Congress Plaza. 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