{"id":32941,"date":"2018-12-06T12:35:25","date_gmt":"2018-12-06T17:35:25","guid":{"rendered":"https:\/\/www.saratoga.com\/saratogabusinessjournal\/?p=32941"},"modified":"2018-12-07T09:56:59","modified_gmt":"2018-12-07T14:56:59","slug":"siblings-operate-toga-threads-making-clothing-that-reflects-their-love-of-saratoga","status":"publish","type":"post","link":"https:\/\/www.saratoga.com\/saratogabusinessjournal\/2018\/12\/siblings-operate-toga-threads-making-clothing-that-reflects-their-love-of-saratoga\/","title":{"rendered":"Siblings Operate \u2018Toga Threads,\u2019 Making Clothing That Reflects Their Love Of Saratoga"},"content":{"rendered":"
\"\"
Conor and Cara Maloney run Toga Threads, a business that designs and manufactures clothing.
\u00a92018 Saratoga Photographer.com<\/figcaption><\/figure>\n

By Christine Graf<\/p>\n

Brother and sister Conor and Cara Maloney set out in 2016 to design and manufacture clothing that reflects their love for Saratoga. They got the idea while vacationing in Cape Cod.<\/p>\n

\u201cWe saw a company that had a very similar community feel,\u201d said Cara Maloney. \u201cThey came up with a design that really reflected Cape Cod.\u201d<\/p>\n

Conor, a 27-year-old SUNY Oneonta graduate and physical therapist at Albany Chiropractic and Physical Therapy, designed the Toga Threads logo. The horse-inspired logo pays homage to Saratoga\u2019s horse racing history.<\/p>\n

\u201cMy brother was gifted with artistic design ability,\u201d said Maloney.<\/p>\n

Twenty-three-year-old Cara, a Siena graduate, is a development specialist at Special Olympics New York. She also waitresses at Charlton Tavern in Ballston Lake. The restaurant has been in the Maloney family for 70 years and is operated by her parents.<\/p>\n

\u201cSmall business has been running through Conor\u2019s and my blood forever,\u201d says Maloney.<\/p>\n

When the idea for Toga Threads was born, she said their parents were eager to help them turn their idea into a business.<\/p>\n

\u201cThey said we should run with the idea,\u201d said Maloney. \u201cThey were able to help us fund our orders in the very beginning, but once we were able to get off our feet, we have been using the money that we make during our 9 to 5 jobs during the week.\u201d<\/p>\n

The Maloney siblings chose a local company, Downtown Custom Printwear, to do their screen printing and stitching.<\/p>\n

\u201cEverything is American made,\u201d says Maloney. \u201cWe have a printing company in downtown Schenectady that we use that has been absolutely fantastic.\u201d<\/p>\n

In addition to operating an online store, Toga Threads sells their merchandise at Charlton Tavern. They also offer their products for sale at America on Tap craft beer festivals. Several America on Tap events will be taking place in Saratoga in February.<\/p>\n

America on Tap events are popular with millennials. Maloney said that fits perfectly with Toga Thread\u2019s target demographic.<\/p>\n

\u201cLate 20s to early 30s,\u201d she said. \u201cThat\u2019s the age group my brother and I have targeted.\u201d<\/p>\n

\u201cBusiness has been great,\u201d she says. \u201cWe are incredibly fortunate to our family and friends for getting the word out.\u201d<\/p>\n

They rely heavily on social media and encourage their customers to post pictures of themselves wearing their Toga Threads clothing both locally and around the world.<\/p>\n

\u201cWe ask people that when you take Toga Threads with you wherever you go, please share where you are so that we can see where Toga Threads has gone,\u201d said Maloney. \u201cWe\u2019re trying to place our name on the map, and a lot of people know Saratoga. What better way to promote Saratoga than with this really awesome design. It\u2019s a great option to NYRA promotional clothing and hats.\u201d<\/p>\n

According to Maloney, their biggest sellers are hats and patriotic red, white, and blue long sleeve t-shirts.<\/p>\n

\u201cPeople really love the canvas wash look of our hats as well as the leather strap in the back,\u201d she says.\u00a0 <\/span>\u201cAnd the red, white, and blue is really popular. Conor and I have an uncle and a cousin in the military and a lot of uncles who are cops. We wanted to show our patriotism for our country.\u201d<\/p>\n

\u201cOur goal for right now are to get into a store in downtown Saratoga that is willing to work with us since we are brand new and don\u2019t have a lot of experience in the clothing industry,\u201d she says. \u201cWe would love to be a part of the downtown community.<\/p>\n

As for long-term goals, the Maloneys want to establish their own business that fulfills Conor\u2019s dream of making and selling his own craft beer and Caracurtis\u2019s dream of owning a boutique that sells Toga Threads merchandise. Conor currently sells his own craft beer at the Charlton Tavern.<\/p>\n

\u201cTo have a business that incorporates our two passions together. That would be absolutely amazing,\u201d says Maloney.<\/p>\n

Their products are available for purchase online at togathreads.com and at the Charlton Tavern, 745 Charlton Road, Ballston Lake.<\/p>\n","protected":false},"excerpt":{"rendered":"

By Christine Graf Brother and sister Conor and Cara Maloney set out in 2016 to design and manufacture clothing that reflects their love for Saratoga. They got the idea while vacationing in Cape Cod. \u201cWe saw a company that had a very similar community feel,\u201d said Cara Maloney. \u201cThey came up with a design that […]<\/p>\n","protected":false},"author":196,"featured_media":32942,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,34],"tags":[],"class_list":["post-32941","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-news","category-new-businesses"],"yoast_head":"\r\nSiblings Operate \u2018Toga Threads,\u2019 Making Clothing That Reflects Their Love Of Saratoga - Saratoga Business Journal<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.saratoga.com\/saratogabusinessjournal\/2018\/12\/siblings-operate-toga-threads-making-clothing-that-reflects-their-love-of-saratoga\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Siblings Operate \u2018Toga Threads,\u2019 Making Clothing That Reflects Their Love Of Saratoga - Saratoga Business Journal\" \/>\r\n<meta property=\"og:description\" content=\"By Christine Graf Brother and sister Conor and Cara Maloney set out in 2016 to design and manufacture clothing that reflects their love for Saratoga. 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