{"id":33555,"date":"2019-06-07T13:17:30","date_gmt":"2019-06-07T17:17:30","guid":{"rendered":"https:\/\/www.saratoga.com\/saratogabusinessjournal\/?p=33555"},"modified":"2019-06-07T15:31:50","modified_gmt":"2019-06-07T19:31:50","slug":"local-woman-starts-a-business-selling-cbd-to-people-in-need-of-pain-management","status":"publish","type":"post","link":"https:\/\/www.saratoga.com\/saratogabusinessjournal\/2019\/06\/local-woman-starts-a-business-selling-cbd-to-people-in-need-of-pain-management\/","title":{"rendered":"Local Woman Starts A Business Selling CBD To People In Need Of Pain Management"},"content":{"rendered":"<figure id=\"attachment_33556\" aria-describedby=\"caption-attachment-33556\" style=\"width: 1024px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-33556\" src=\"https:\/\/www.saratoga.com\/saratogabusinessjournal\/wp-content\/uploads\/sites\/48\/2019\/06\/cbd-ella-hc-1024x734.jpg\" alt=\"\" width=\"1024\" height=\"734\" srcset=\"https:\/\/www.saratoga.com\/saratogabusinessjournal\/wp-content\/uploads\/sites\/48\/2019\/06\/cbd-ella-hc-1024x734.jpg 1024w, https:\/\/www.saratoga.com\/saratogabusinessjournal\/wp-content\/uploads\/sites\/48\/2019\/06\/cbd-ella-hc-300x215.jpg 300w, https:\/\/www.saratoga.com\/saratogabusinessjournal\/wp-content\/uploads\/sites\/48\/2019\/06\/cbd-ella-hc-768x550.jpg 768w, https:\/\/www.saratoga.com\/saratogabusinessjournal\/wp-content\/uploads\/sites\/48\/2019\/06\/cbd-ella-hc.jpg 1518w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption id=\"caption-attachment-33556\" class=\"wp-caption-text\">Ella DiPietro of Saratoga Springs has opened the Saratoga CBD Co.<br \/>\u00a92019 Saratoga Photographer.com<\/figcaption><\/figure>\n<p>By Susan E. Campbell<br \/>\nHemp and its plant oil extract, cannabidiol, or CBD, are becoming popular for people to invest in. One local business, Saratoga CBD Co., has located in Saratoga Springs.<br \/>\nThe owner is Ella DiPietro, once a stay-at-home mom with experience in sales and degrees in sports management and nutrition.<!--more--><br \/>\nUnfortunately, a serious injury while coaching several years ago landed her in surgery to replace her ACL. But, fortunately for her career as a business woman and entrepreneur, the silver lining was her introduction to CBD.<br \/>\n\u201cDuring my recovery friends gave me a bottle of CBD isolate and full spectrum CBD, the latter having a tiny trace of the drug THC,\u201d she said. \u201cI didn\u2019t want to use cannabis for pain or be vomiting up opioids. Only 17 hours after surgery, I was up walking around and was totally healed within three months, not the usual one year.\u201d<br \/>\nWhen she went jogging after four months, medical professionals told her she was \u201can anomaly. I knew then I wanted to be a part of the hemp industry in a way that helped people to get involved,\u201d she said.<br \/>\nThere has been much confusion and even fear among the public in the months since the FDA began to evaluate a regulation strategy. And recent news stories are leaving consumers wondering, if CBD is legal and safe.<br \/>\nAccording to a World Health Organization Expert Committee on Drug Dependence report presented in 2018, \u201cIn humans, CBD exhibits no effects indicative of any abuse or dependence potential.\u201d<br \/>\nBuyers should beware, though. Not all CBD products are what they are marketed to be, according to DiPietro.<br \/>\n\u201cThe average consumer lacks the knowledge and sophistication to evaluate products and make choices on their own,\u201d she said. \u201cThese products are pricey and some that claim to have 250 cannabinoids in them actually have zero. That company is looking to deceive you.\u201d<br \/>\nBecause she \u201chates to see inferior products brought into the community,\u201d DiPietro said she is \u201ccommitted to being a strong resource for people who need healing.\u201d Her business model is to source out the best quality product and \u201cvertically integrate the company from seed to CBD\u201d to maintain control over quality and distribution.<br \/>\nShe does not have a storefront or retail space. Her Saratoga CBD Co. brand is distributed directly through mail order. She is a broker of CBD in whatever form of product her clients want, from oils and creams to roll-ons and food additives, either under her own brand or as a private label opportunity.<br \/>\nDiPietro said she sources from growers in the mid-Atlantic \u201csitting on acreage going back 300 years. There\u2019s ancestry in the farm. It matters where the hemp is grown. This is not coming from China or someone\u2019s kitchen, but FDA-certified facilities.\u201d<br \/>\nCBD is extracted at plants in Kentucky where it is made into product and shipped to clients according to their needs. That could be chewing gum or cream. Recently she helped an entrepreneur open a store at Aviation Mall in Queensbury, where the business will sell her brand. She trains the staff not only about product but also how to relate to clients. The store owner is free to shelf other brands at the same time, she said.<br \/>\nShe has a referral network of pain management professionals from New York City and upstate whose clients need a therapeutic approach but who, by personal choice, reject taking drugs or medical marijuana.<br \/>\nHer latest endeavor is establishing her company as the exclusive distributor of CBD products through smart vending machines in the northeast down to Florida.<br \/>\n\u201cThe first vending machine is being manufactured right now,\u201d said DiPietro. \u201cOne costs $22,000, so it is much cheaper than staffing and training personnel.\u201d<br \/>\nThe machine is \u201csmart\u201d in that the owner can keep track of inventory, sales data, times of use and other analyses by cell phone. The age of the consumer using the vending machine is determined by fingerprint. After inputting the type of symptoms, the machine makes a product recommendation that can be purchased, and repurchased, on the spot.<br \/>\nShe said that quality CBD products are helping people get off dangerous pain medications and for this, and other health and wellness benefits, \u201ceveryone in the world should have access to them.\u201d<br \/>\nPeople who are on prescription drugs would be wise to talk to their pharmacist, who DiPietro says \u201chas the greatest ability to advise patients and may make recommendations.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Susan E. Campbell Hemp and its plant oil extract, cannabidiol, or CBD, are becoming popular for people to invest in. One local business, Saratoga CBD Co., has located in Saratoga Springs. The owner is Ella DiPietro, once a stay-at-home mom with experience in sales and degrees in sports management and nutrition.<\/p>\n","protected":false},"author":196,"featured_media":33556,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26],"tags":[],"class_list":["post-33555","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-healthcare"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>Local Woman Starts A Business Selling CBD To People In Need Of Pain Management - Saratoga Business Journal<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.saratoga.com\/saratogabusinessjournal\/2019\/06\/local-woman-starts-a-business-selling-cbd-to-people-in-need-of-pain-management\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Local Woman Starts A Business Selling CBD To People In Need Of Pain Management - Saratoga Business Journal\" \/>\r\n<meta property=\"og:description\" content=\"By Susan E. Campbell Hemp and its plant oil extract, cannabidiol, or CBD, are becoming popular for people to invest in. One local business, Saratoga CBD Co., has located in Saratoga Springs. The owner is Ella DiPietro, once a stay-at-home mom with experience in sales and degrees in sports management and nutrition.\" \/>\r\n<meta property=\"og:url\" content=\"https:\/\/www.saratoga.com\/saratogabusinessjournal\/2019\/06\/local-woman-starts-a-business-selling-cbd-to-people-in-need-of-pain-management\/\" \/>\r\n<meta property=\"og:site_name\" content=\"Saratoga Business Journal\" \/>\r\n<meta property=\"article:published_time\" content=\"2019-06-07T17:17:30+00:00\" \/>\r\n<meta property=\"article:modified_time\" content=\"2019-06-07T19:31:50+00:00\" \/>\r\n<meta property=\"og:image\" content=\"https:\/\/www.saratoga.com\/saratogabusinessjournal\/wp-content\/uploads\/sites\/48\/2019\/06\/cbd-ella-hc.jpg\" \/>\r\n\t<meta property=\"og:image:width\" content=\"1518\" \/>\r\n\t<meta property=\"og:image:height\" content=\"1088\" \/>\r\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\r\n<meta name=\"author\" content=\"jessewinters\" \/>\r\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\r\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"jessewinters\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\r\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.saratoga.com\/saratogabusinessjournal\/2019\/06\/local-woman-starts-a-business-selling-cbd-to-people-in-need-of-pain-management\/\",\"url\":\"https:\/\/www.saratoga.com\/saratogabusinessjournal\/2019\/06\/local-woman-starts-a-business-selling-cbd-to-people-in-need-of-pain-management\/\",\"name\":\"Local Woman Starts A Business Selling CBD To People In Need Of Pain Management - 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