{"id":34611,"date":"2020-03-05T15:56:43","date_gmt":"2020-03-05T20:56:43","guid":{"rendered":"https:\/\/www.saratoga.com\/saratogabusinessjournal\/?p=34611"},"modified":"2020-03-05T22:41:02","modified_gmt":"2020-03-06T03:41:02","slug":"saratoga-nightclub-soundbar-hopes-to-appeal-to-a-crowd-of-35-to-55-years-old","status":"publish","type":"post","link":"https:\/\/www.saratoga.com\/saratogabusinessjournal\/2020\/03\/saratoga-nightclub-soundbar-hopes-to-appeal-to-a-crowd-of-35-to-55-years-old\/","title":{"rendered":"Saratoga Nightclub  \u2018Soundbar\u2019 Hopes To Appeal To A Crowd Of 35 to 55 Years Old"},"content":{"rendered":"<figure id=\"attachment_34612\" aria-describedby=\"caption-attachment-34612\" style=\"width: 1000px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-34612\" src=\"https:\/\/www.saratoga.com\/saratogabusinessjournal\/wp-content\/uploads\/sites\/48\/2020\/03\/soundbar-hc.jpg\" alt=\"\" width=\"1000\" height=\"753\" srcset=\"https:\/\/www.saratoga.com\/saratogabusinessjournal\/wp-content\/uploads\/sites\/48\/2020\/03\/soundbar-hc.jpg 1000w, https:\/\/www.saratoga.com\/saratogabusinessjournal\/wp-content\/uploads\/sites\/48\/2020\/03\/soundbar-hc-300x226.jpg 300w, https:\/\/www.saratoga.com\/saratogabusinessjournal\/wp-content\/uploads\/sites\/48\/2020\/03\/soundbar-hc-768x578.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><figcaption id=\"caption-attachment-34612\" class=\"wp-caption-text\">The Soundbar at 8 Caroline St. in Saratoga Springs is a new venue for people to catch live music and enjoy cocktails.<\/figcaption><\/figure>\n<p>By Jennifer Farnsworth<br \/>\nThe Soundbar at 8 Caroline St. in Saratoga Springs is a new venue for people to unwind on the weekends.<br \/>\nMarketing director for the new dance club Brian Miller said he and owner Joshua Loucks are striving to create a place that mirrors the atmosphere of a good party.<br \/>\n\u201cWhen we thought about how we wanted Soundbar to be different from The Reserve (the space\u2019s previous incarnation), this is the type of scene we pictured. A place with great music that reaches across a target crowd of about 35 to 55, providing something for everybody. Everyone has fun at weddings, so why not create that same feeling, that same type of fun,\u201d said Miller.<!--more--><br \/>\nThe 4,000 square is below street level. After a lot of thought of how to transform the club, the pair closed The Reserve on New Year\u2019s Eve and went to work on the Soundbar.<br \/>\nMiller said they installed some sound system updates during the January shutdown. He said aesthetically they didn\u2019t need to make any major changes.<br \/>\nFriday and Saturday nights feature live bands like Skeeter Creek and Funk Evolution. Miller said the music will be a good representation of area favorites, that will incorporate themed nights such as an 80s night, country night and parents night out.<br \/>\n\u201cWe are really looking to tap into that 35-plus crowd with drink specials and live music, a fun night out that happens all before midnight,\u201d said Miller.<br \/>\nLater in the evenings, the nightclub will host what Miller calls \u201cSoundbar after dark,\u201d featuring a \u201cdancing through the decades\u201d production with the club\u2019s resident disk jockey. They will have a tiki-influenced bar menu, with drinks like mai tais and Moscow mules, as well as a small food menu from nearby Esperanto at 4 Caroline St.<br \/>\nMiller said they will continue to have a bottle service, something he said makes people feel like they are getting the VIP treatment. Private lounges and event space will be available at Soundbar by request.<br \/>\nMiller has been in the bar business for eight years, dating back to when the space was known as The Paddock. He said when the owner wanted to sell, he called Loucks and the rest is history.<br \/>\nMiller and Loucks, who also owns The Bourbon Room next door at 8 Caroline St., grew up together in nearby Johnstown.<br \/>\nFor more information on Soundbar, visit sipsaratoga.com or @soundbarsaratoga.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Jennifer Farnsworth The Soundbar at 8 Caroline St. in Saratoga Springs is a new venue for people to unwind on the weekends. Marketing director for the new dance club Brian Miller said he and owner Joshua Loucks are striving to create a place that mirrors the atmosphere of a good party. \u201cWhen we thought [&hellip;]<\/p>\n","protected":false},"author":196,"featured_media":34612,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,34],"tags":[],"class_list":["post-34611","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-news","category-new-businesses"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>Saratoga Nightclub \u2018Soundbar\u2019 Hopes To Appeal To A Crowd Of 35 to 55 Years Old - Saratoga Business Journal<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.saratoga.com\/saratogabusinessjournal\/2020\/03\/saratoga-nightclub-soundbar-hopes-to-appeal-to-a-crowd-of-35-to-55-years-old\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Saratoga Nightclub \u2018Soundbar\u2019 Hopes To Appeal To A Crowd Of 35 to 55 Years Old - Saratoga Business Journal\" \/>\r\n<meta property=\"og:description\" content=\"By Jennifer Farnsworth The Soundbar at 8 Caroline St. in Saratoga Springs is a new venue for people to unwind on the weekends. Marketing director for the new dance club Brian Miller said he and owner Joshua Loucks are striving to create a place that mirrors the atmosphere of a good party. \u201cWhen we thought [&hellip;]\" \/>\r\n<meta property=\"og:url\" content=\"https:\/\/www.saratoga.com\/saratogabusinessjournal\/2020\/03\/saratoga-nightclub-soundbar-hopes-to-appeal-to-a-crowd-of-35-to-55-years-old\/\" \/>\r\n<meta property=\"og:site_name\" content=\"Saratoga Business Journal\" \/>\r\n<meta property=\"article:published_time\" content=\"2020-03-05T20:56:43+00:00\" \/>\r\n<meta property=\"article:modified_time\" content=\"2020-03-06T03:41:02+00:00\" \/>\r\n<meta property=\"og:image\" content=\"https:\/\/www.saratoga.com\/saratogabusinessjournal\/wp-content\/uploads\/sites\/48\/2020\/03\/soundbar-hc.jpg\" \/>\r\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\r\n\t<meta property=\"og:image:height\" content=\"753\" \/>\r\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\r\n<meta name=\"author\" content=\"jessewinters\" \/>\r\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\r\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"jessewinters\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\r\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.saratoga.com\/saratogabusinessjournal\/2020\/03\/saratoga-nightclub-soundbar-hopes-to-appeal-to-a-crowd-of-35-to-55-years-old\/\",\"url\":\"https:\/\/www.saratoga.com\/saratogabusinessjournal\/2020\/03\/saratoga-nightclub-soundbar-hopes-to-appeal-to-a-crowd-of-35-to-55-years-old\/\",\"name\":\"Saratoga Nightclub \u2018Soundbar\u2019 Hopes To Appeal To A Crowd Of 35 to 55 Years Old - 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