{"id":34972,"date":"2020-06-19T02:18:49","date_gmt":"2020-06-19T06:18:49","guid":{"rendered":"https:\/\/www.saratoga.com\/saratogabusinessjournal\/?p=34972"},"modified":"2020-06-19T10:02:55","modified_gmt":"2020-06-19T14:02:55","slug":"saratoga-based-fingerpaint-marketing-adds-california-company-to-its-expanding-group","status":"publish","type":"post","link":"https:\/\/www.saratoga.com\/saratogabusinessjournal\/2020\/06\/saratoga-based-fingerpaint-marketing-adds-california-company-to-its-expanding-group\/","title":{"rendered":"Saratoga-Based Fingerpaint Marketing Adds California Company To Its Expanding Group"},"content":{"rendered":"
\"\"
Fingerpaint Marketing is headquartered on Broadway in Saratoga Springs.
\u00a92020 Saratoga Photographer.com<\/figcaption><\/figure>\n

By Andrea Harwood Palmer<\/p>\n

Fingerpaint Marketing, the health and wellness marketing agency in Saratoga Springs, has acquired the California-based market access and commercialization firm 1798.<\/span><\/p>\n

The acquisition took place earlier this year.<\/span><\/p>\n

Fingerpaint works primarily with health care, biotech and pharmaceutical companies.<\/span><\/p>\n

1798 is a 60-person team located on La Jolla, Calif. The agency specializes in health consulting services to medical device, pharmaceutical and diagnostic companies. The company is named after the year in which the modern health insurance system was created.<\/span><\/p>\n

Bill McEllen, a partner at Fingerpaint, said\u00a0 <\/span>the coronavirus shutdown has not slowed down the integration process of the two companies.<\/span><\/p>\n

\u201cWe\u2019ve been integrating the businesses and moving along. As you can imagine, COVID-19 has had us all hopping over the last few months. We\u2019re working with our clients to help them maintain business continuity,\u201d he said.<\/span><\/p>\n

Fingerpaint employees at all locations have been working from home since mid-March.<\/span><\/p>\n

\u201cBusiness continues to go. We acquired 1798, we continue to integrate it into our business, and we continue to move forward. COVID-19 did not have a negative impact on our integration at all. Things are going well,\u201d said McEllen.<\/span><\/p>\n

The acquisition of 1798 will help Fingerpaint\u2019s clients in analyzing the pricing, reimbursement and financial data of their products, the company said.<\/span><\/p>\n

\u201cWith the acquisition of 1798, Fingerpaint will be able to assure our life sciences clients that we can provide the full continuum of market access planning and commercialization support services to successfully assist them in building their brands and launching new products,\u201d said Ed Mitzen, founder of Fingerpaint. \u201cWe are honored and excited that 1798 is joining the Fingerpaint family.\u201d<\/span><\/p>\n

Roshawn Blunt, a former biopharmaceutical company senior executive with experience in hospital administration and the founder of 1798, said \u201cIt was a welcome opportunity to join a great creative powerhouse within the health and wellness industry, and we look forward to a synergistic relationship that will provide elegant solutions and superior outcomes for our clients.\u201d<\/span><\/p>\n

The acquisition will bring 60 new employees, one new office, 20-30 new clients and potentially an extra $15 million in revenue, the company said.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

By Andrea Harwood Palmer Fingerpaint Marketing, the health and wellness marketing agency in Saratoga Springs, has acquired the California-based market access and commercialization firm 1798. The acquisition took place earlier this year. Fingerpaint works primarily with health care, biotech and pharmaceutical companies. 1798 is a 60-person team located on La Jolla, Calif. The agency specializes […]<\/p>\n","protected":false},"author":196,"featured_media":34973,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-34972","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-news"],"yoast_head":"\r\nSaratoga-Based Fingerpaint Marketing Adds California Company To Its Expanding Group - Saratoga Business Journal<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.saratoga.com\/saratogabusinessjournal\/2020\/06\/saratoga-based-fingerpaint-marketing-adds-california-company-to-its-expanding-group\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Saratoga-Based Fingerpaint Marketing Adds California Company To Its Expanding Group - Saratoga Business Journal\" \/>\r\n<meta property=\"og:description\" content=\"By Andrea Harwood Palmer Fingerpaint Marketing, the health and wellness marketing agency in Saratoga Springs, has acquired the California-based market access and commercialization firm 1798. The acquisition took place earlier this year. Fingerpaint works primarily with health care, biotech and pharmaceutical companies. 1798 is a 60-person team located on La Jolla, Calif. 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