{"id":34988,"date":"2020-06-19T02:23:53","date_gmt":"2020-06-19T06:23:53","guid":{"rendered":"https:\/\/www.saratoga.com\/saratogabusinessjournal\/?p=34988"},"modified":"2020-06-19T10:01:35","modified_gmt":"2020-06-19T14:01:35","slug":"family-vision-center-in-saratoga-springs-marks-its-100th-anniversary-of-operation","status":"publish","type":"post","link":"https:\/\/www.saratoga.com\/saratogabusinessjournal\/2020\/06\/family-vision-center-in-saratoga-springs-marks-its-100th-anniversary-of-operation\/","title":{"rendered":"Family Vision Center In Saratoga Springs Marks Its 100th Anniversary Of Operation"},"content":{"rendered":"
\"\"
Family Vision Center on Lake Avenue has been in business for 100 years.
\u00a92020 Saratoga Photographer.com<\/figcaption><\/figure>\n

By Jill Nagy<\/span><\/p>\n

Family Vision Care Center at 205 Lake Ave. in Saratoga Springs is celebrating its 100th anniversary,doing so with monthly events for the rest of the year.<\/p>\n

Plans changed, both for the celebration and for the business itself, with the advent of the coronavirus lockdown. But the center is reopening and will continue marking the anniversary.<\/p>\n

The business in March was restricted to emergency care only and the staff worked at home or not at all. April, usually the center\u2019s business month, saw essentially no business at all, the owners said. The celebration went online, with monthly raffles and a \u201cthrowback\u201d video every Thursday recounting some of the business\u2019s history.<\/p>\n

Owner Susan Halstead said she has been cross-promoting with other Saratoga businesses on the monthly raffles. For example, one month the Vision Center combined an offer of sunglasses with a prize of wine and dinner at Taverna Novo. Another month, children\u2019s sunglasses were combined with a gift certificate from the Saratoga Springs toy store G. Willikers. Anyone who contacts the center is entered in the raffle. There is no cost involved.<\/p>\n

Throwback Thursdays feature videos on Facebook and Instagram recounting stories of previous owners. The first owner, named Nimimoto, changed his name during World Was II because he feared he would be interned. He was born and raised in Saratoga Springs but his father was Asian. The second owner produced a memoir, that\u00a0 <\/span>Halstead is sharing through the Throwback series. She is the third owner.<\/p>\n

During the slowdown, Halstead transformed her office to be as virus-proof as possible when it re-opened. The first things patients will notice is the receptionist \u201cin a bubble,\u201d an anti-bacterial plastic curtain. Clients will have protective barriers between them and more space between seats. A second laboratory has been added.<\/p>\n

Staff members are outfitted in personal protective equipment, there are masks available for clients, cleaning protocols were established.\u00a0 <\/span>Employees with marketing and insurance functions still work from home.<\/p>\n

Less obvious additions are four medical-grade air purifiers and an ultra-violet light system to purify air for heating and air conditioning.<\/p>\n

Monthly shows allowing manufacturers to display new frames are gone. Previously, \u201cthat was the only time you could see an entire collection,\u201d Halstead said.\u00a0 <\/span>Instead, a frame gallery has been added to the\u00a0 <\/span>center\u2019s website. Customers are encouraged to choose online before coming in to try on frames, another way to \u201cminimize the footprint.\u201d It also reduces the amount of cleaning. Once a frame is tried on, it has to be sanitized before anyone else can try it.<\/p>\n

Customers can have their glasses delivered to them in their cars or shipped to them at home. \u201cObviously, we prefer to fit them,\u201d Halstead said.<\/p>\n

Another innovation is the addition of lower-cost eyeglass frames. \u201cWe are trying to prepare for what our community is facing economically,\u201d she said. Some frames are offered at a deep discount. Others are repriced so that insurance will cover the entire cost.<\/p>\n

\u201cI don\u2019t even want to go there,\u201d Halstead said about the cost of the changes. \u201cIt was a leap of faith on my part. I want staff to feel safe being here and we want customers to feel safe.\u201d<\/p>\n

Halstead is a board-certified licensed optician. The practice also includes on optometrist (who can perform eye exams and prescribe glasses), and an apprentice optician, whose plans to take her board exams were canceled by the shutdown.<\/p>\n

The Family Vision Care Center website is\u00a0 <\/span>familyvisioncenter.com. The telephone number is 518 584-6111.<\/p>\n","protected":false},"excerpt":{"rendered":"

By Jill Nagy Family Vision Care Center at 205 Lake Ave. in Saratoga Springs is celebrating its 100th anniversary,doing so with monthly events for the rest of the year. Plans changed, both for the celebration and for the business itself, with the advent of the coronavirus lockdown. 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