{"id":35084,"date":"2020-07-16T15:33:22","date_gmt":"2020-07-16T19:33:22","guid":{"rendered":"https:\/\/www.saratoga.com\/saratogabusinessjournal\/?p=35084"},"modified":"2020-07-16T21:21:16","modified_gmt":"2020-07-17T01:21:16","slug":"business-report-study-shows-tourist-interest-in-saratoga-county","status":"publish","type":"post","link":"https:\/\/www.saratoga.com\/saratogabusinessjournal\/2020\/07\/business-report-study-shows-tourist-interest-in-saratoga-county\/","title":{"rendered":"Business Report: Study Shows Tourist Interest In Saratoga County"},"content":{"rendered":"<figure id=\"attachment_35085\" aria-describedby=\"caption-attachment-35085\" style=\"width: 191px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-35085\" src=\"https:\/\/www.saratoga.com\/saratogabusinessjournal\/wp-content\/uploads\/sites\/48\/2020\/07\/shimkus-column-c-191x300.jpg\" alt=\"\" width=\"191\" height=\"300\" srcset=\"https:\/\/www.saratoga.com\/saratogabusinessjournal\/wp-content\/uploads\/sites\/48\/2020\/07\/shimkus-column-c-191x300.jpg 191w, https:\/\/www.saratoga.com\/saratogabusinessjournal\/wp-content\/uploads\/sites\/48\/2020\/07\/shimkus-column-c.jpg 432w\" sizes=\"auto, (max-width: 191px) 100vw, 191px\" \/><figcaption id=\"caption-attachment-35085\" class=\"wp-caption-text\">Todd Shimkus is president of the Saratoga County Chamber of Commerce. Courtesy Saratoga County Chamber of Commerce<\/figcaption><\/figure>\n<p>By Todd Shimkus<br \/>\nWith COVID-19, it\u2019s hard to tell who is really willing to travel.<br \/>\nNo doubt there is pent up demand to get out of the house. But who and how many people are really going to visit other places?<br \/>\nThat would be valuable information.<br \/>\nThanks to the expertise of the talented professionals at Mind Genomics, we now have this information.<br \/>\nWe now have proof that people from the Capital Region, to New York City, to Massachusetts, Connecticut and places in between want to come back and visit us in Saratoga County within the next six months.<br \/>\nThey want to \u201cFeel the Freedom\u201d in Saratoga County.<br \/>\nFrom June 5 -12, Mind Genomics completed detailed surveys with more than 3,000 people to help us find out how COVID-19 might have changed their motivation to visit Saratoga County. The survey sought to evaluate what messages might resonate and what safety precautions our businesses would have to take for respondents to feel comfortable traveling here.<br \/>\nHere\u2019s what we learned: 90 percent of the respondents have visited Saratoga County multiple times in the past.<!--more--><br \/>\nSo they love Saratoga County and as much as 71 percent said they are \u201cvery likely\u201d to visit in the next six months. That leaves 29 percent of the respondents who are not very likely to visit.<br \/>\nSo what\u2019s deterring this 29 percent from visiting Saratoga County?<br \/>\nFifty percent said a lack of trust in venues enforcing proper safety guidelines is a deterrent. Thirty-nine percent said a desire to avoid crowds, and 39 percent also cited a lack of a COVID-19 vaccine as a concern limiting their willingness to travel.<br \/>\nThe top three safety precautions that our businesses and their employees can take that will motivate respondents to visit include:<br \/>\n\u2022 58 percent said masks worn by employees.<br \/>\n\u2022 57 percent said enhanced cleaning and disinfecting protocols.<br \/>\n\u2022 54 percent social distancing enforced by ownership.<br \/>\nOne of the unique aspects of the Mind Genomics survey process is that they combined messages that could test the types of experiences that would motivate respondents to visit Saratoga County specifically. By doing this, they were able to identify three different and distinct viewpoints from among the respondents and to help us determine what amenities to promote.<br \/>\nOne viewpoint included 50 percent or half of the participants. This group is extremely interested in visiting regardless of the messages we use. But, we can pique their interest even further by taking about dining, the great outdoors and horse racing.<br \/>\nA second group includes 25 percent of the respondents. This group is motivated to travel to Saratoga County to experience outdoor recreation, health and wellness, in addition to arts, culture, and history. This includes natural springs, mountain hikes, our parks and the fact that Saratoga County is a great place to relax and de-stress.<br \/>\nThe third group is also about 25 percent of the respondents. This group will be motivated to visit Saratoga County if they can have the \u201cquintessential\u201d Saratoga experience. This group will respond to messages that pertain to the arts, culture, history, dining, shopping and horse racing.<br \/>\nUsing this Saratoga County focused information, the Saratoga County Chamber has created a new Feel the Freedom campaign. With funding from the Saratoga County Reopening Advisory Board and the Saratoga County Board of Supervisors, this campaign includes digital, social media and television ads that mirror the geography of respondents surveyed by Mind Genomics.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Todd Shimkus With COVID-19, it\u2019s hard to tell who is really willing to travel. No doubt there is pent up demand to get out of the house. But who and how many people are really going to visit other places? That would be valuable information. Thanks to the expertise of the talented professionals at [&hellip;]<\/p>\n","protected":false},"author":196,"featured_media":35085,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,9],"tags":[],"class_list":["post-35084","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-news","category-business-reports"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>Business Report: Study Shows Tourist Interest In Saratoga County - Saratoga Business Journal<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.saratoga.com\/saratogabusinessjournal\/2020\/07\/business-report-study-shows-tourist-interest-in-saratoga-county\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Business Report: Study Shows Tourist Interest In Saratoga County - Saratoga Business Journal\" \/>\r\n<meta property=\"og:description\" content=\"By Todd Shimkus With COVID-19, it\u2019s hard to tell who is really willing to travel. 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