{"id":35305,"date":"2020-09-14T14:38:51","date_gmt":"2020-09-14T18:38:51","guid":{"rendered":"https:\/\/www.saratoga.com\/saratogabusinessjournal\/?p=35305"},"modified":"2020-09-15T13:21:39","modified_gmt":"2020-09-15T17:21:39","slug":"toga-heritage-opens-at-new-location-on-broadway-in-downtown-saratoga-springs","status":"publish","type":"post","link":"https:\/\/www.saratoga.com\/saratogabusinessjournal\/2020\/09\/toga-heritage-opens-at-new-location-on-broadway-in-downtown-saratoga-springs\/","title":{"rendered":"TOGA HERITAGE Opens At New Location On Broadway In Downtown Saratoga Springs"},"content":{"rendered":"
\"\"
Deborah DePasquale is the owner of TOGA HERITAGE, a gift and home goods store that celebrates the history and spirit of Saratoga Springs, at 322 Broadway. \u00a92020 Saratoga Photographer.com<\/figcaption><\/figure>\n

By Susan Elise Campbell
\nTOGA HERITAGE, a gift and home goods store that celebrates the history and spirit of Saratoga Springs, has moved to the \u201cdream location\u201d of owner Deborah DePasquale at 322 Broadway next to Congress Park.
\nDreaming about it had little to do with the success of the transition. Good business planning did. Not only did DePasquale stick to her timeline of moving into a larger location right after her third year in business, but she did it at the beginning of the coronavirus pandemic.
\n\u201cWe were ready to move a year ago, but it took that long to find the right spot,\u201d she said. \u201cThe goal was to buy something unique and possibly historic, and this was one of our top three desired locations.\u201d
\nThe building goes back to 1884 and was once home to Congress Theatre. The space opened up when the previous retailer, Hatsational, left the space to consolidate with another of its downtown locations.
\nDePasquale said the previous owner renovated the entire building interior in 2016.
\nTOGA HERITAGE had occupied 300 square feet while renting at 398 Broadway, but DePasquale said she could not have sustained her growing business there. The new space is approximately 1,300 square feet of storefront that takes up 322-326 Broadway.
\n\u201cI got a call at the end of April, and although this really was a dream location, I did not take the decision lightly,\u201d she said. \u201cEveryone knew there was uncertainty ahead.\u201d
\nBut the virus that was shutting down so much of the local economy had also \u201credefined what home is,\u201d DePasquale said. She reopened her doors on July 23.
\n\u201cMy company tag line is \u2018love where you live\u2019 and everything about the business encompasses my heritage of growing up in Saratoga Springs,\u201d she said. \u201cI put love and energy into my brand, and it is humbling to have folks embrace and celebrate what we are doing.\u201d
\nDePasquale said she supports her own mission as well as the city\u2019s \u201cHealth, History, Horses\u201d slogan by being \u201ca healthy shop with dedicated space where we honor the history of the purveyors who came before us.\u201d
\nAll merchandise is designed, curated and hand-selected by DePasquale. Each of these lifestyle products carry the TOGA logo, her \u201cmodern mark and interpretation\u201d of the city. Often she collaborates with other local artisans to bring \u201cunique and different things into the shop,\u201d she said.
\nWith Broadway stores are again open to foot traffic, DePasquale said she has observed a different kind of tourist coming into the area.
\n\u201cWe are not seeing the world class travelers since the track closed,\u201d she said. \u201cBut we do see New York visitors on staycation who have never been to Saratoga Springs before, as well as those from bordering states who are allowed to come in and spend a day or a couple of nights experiencing our city.\u201d
\nWith the nearby Visitor\u2019s Center closed, DePasquale has turned TOGA HERITAGE into a miniature chamber of commerce with selected pamphlets and suggested tours for her guests. The shop is open seven days a week, she is on hand at all hours, and she personally greets each guest, said DePasquale.
\nTOGA HERITAGE opened in 2017 and DePasquale hired her first employee in 2019. With the new storefront and ample opportunity to expand, she now has three team members and will hire more this fall, she said.
\nLearn more at www.togaheritage.com.<\/p>\n","protected":false},"excerpt":{"rendered":"

By Susan Elise Campbell TOGA HERITAGE, a gift and home goods store that celebrates the history and spirit of Saratoga Springs, has moved to the \u201cdream location\u201d of owner Deborah DePasquale at 322 Broadway next to Congress Park. Dreaming about it had little to do with the success of the transition. Good business planning did. […]<\/p>\n","protected":false},"author":196,"featured_media":35306,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,34],"tags":[],"class_list":["post-35305","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-news","category-new-businesses"],"yoast_head":"\r\nTOGA HERITAGE Opens At New Location On Broadway In Downtown Saratoga Springs - Saratoga Business Journal<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.saratoga.com\/saratogabusinessjournal\/2020\/09\/toga-heritage-opens-at-new-location-on-broadway-in-downtown-saratoga-springs\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"TOGA HERITAGE Opens At New Location On Broadway In Downtown Saratoga Springs - Saratoga Business Journal\" \/>\r\n<meta property=\"og:description\" content=\"By Susan Elise Campbell TOGA HERITAGE, a gift and home goods store that celebrates the history and spirit of Saratoga Springs, has moved to the \u201cdream location\u201d of owner Deborah DePasquale at 322 Broadway next to Congress Park. 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