{"id":36156,"date":"2021-05-17T11:32:41","date_gmt":"2021-05-17T15:32:41","guid":{"rendered":"https:\/\/www.saratoga.com\/saratogabusinessjournal\/?p=36156"},"modified":"2021-05-17T13:08:58","modified_gmt":"2021-05-17T17:08:58","slug":"tailgate-party-shop-finds-better-visability-increased-business-at-new-phila-st-space","status":"publish","type":"post","link":"https:\/\/www.saratoga.com\/saratogabusinessjournal\/2021\/05\/tailgate-party-shop-finds-better-visability-increased-business-at-new-phila-st-space\/","title":{"rendered":"\u2018Tailgate & Party Shop\u2019 Finds Better Visability, Increased Business At New Phila St. Space"},"content":{"rendered":"
\"\"
Kirsten Lambert moved her Tailgate & Party Shop to Phila Street in Saratoga Springs.<\/figcaption><\/figure>\n

by Andrea Harwood Palmer<\/p>\n

Tailgate & Party Shop has moved to 33 Phila S. in Saratoga Springs. The store held a soft opening in late April.<\/span><\/p>\n

\u201cIn one week, we moved our entire shop. We picked up one store and put it down in another. It was one of the hardest things physically that I\u2019ve ever done in my life,\u201d said owner Kirsten Lambert.<\/span><\/p>\n

Lambert had been renting her previous location on Caroline Street in Saratoga Springs for quite awhile. She and her husband had been considering purchasing property in for investment purposes. She then had a conversation with Richard Frank, owner of Four Seasons Natural Foods Caf\u00e9 and friend of Lambert. At the time, Frank was deciding his own future plans.<\/span><\/p>\n

\u201cWe had such great conversations about what each of us wanted to do,\u201d said Lambert. \u201cIt was like the stars aligned. He was ready (to leave the\u00a0 <\/span>Caf\u00e9 space) and we were ready.\u201d<\/span><\/p>\n

Lambert purchased the building that previously housed the Four Seasons Caf\u00e9. Frank will maintain the Four Seasons Natural Foods health food store on Henry Street.<\/span><\/p>\n

\u201cI told him I would treat the building nicely. And I have. So far it has been just a great experience. It\u2019s a wonderful location with a lot of foot traffic and visibility. It\u2019s really changed things for us,\u201d said Lambert.<\/span><\/p>\n

Lambert\u2019s previous location was in\u00a0 <\/span>a restaurant area, with very little retail surrounding her. With the change of location, she said business has increased dramatically.<\/span><\/p>\n

\u201cIt\u2019s been crazy busy,\u201d she said.<\/span><\/p>\n

She opened her store in June 2020. She saw the need for a party and tailgating supply store in Saratoga Springs when she couldn\u2019t find anywhere locally to find supplies for her mother\u2019s 80th birthday party.<\/span><\/p>\n

\u201cThere really aren\u2019t any party stores around here. Party City is a half hour away. That was sparking the need, in my mind, for a shop of that nature. This town does more than just the traditional parties. There\u2019s a lot of summer tailgating and other similar events. Our new store has two levels. One side has hostess and party supplies. Then you go down two steps to where we keep things like drinking games, man-cave stuff, NFL stuff, coolers, tailgating supplies and\u00a0 <\/span>that kind of thing,\u201d said Lambert.<\/span><\/p>\n

Lambert put AstroTurf down in the tailgating section, and painted some old cooking hoods with red and white stripes like Saratoga Race Course.<\/span><\/p>\n

\u201cIt all came together so much better in the new location,\u201d said Lambert.<\/span><\/p>\n

Tailgate & Party now has helium balloons. There was recently a nationwide helium shortage, as helium is a finite substance found in the ground and is found in limited amounts. Helium was being held back from recreational suppliers in favor of industrial users. <\/span><\/p>\n

\u201cAt a small shop, helium can be very hard to get,\u201d said Lambert. \u201cBut we have it.\u201d<\/span><\/p>\n

\u201cIf people saw our old store, they will definitely recognize how much of an upgrade the new store is,\u201d said Lambert. \u201cIt\u2019s fun. There is so much to see and absorb. We have a lot of inventory.\u201d<\/span><\/p>\n

The phone number is 518-886-9015. Its website is www.tailgateandparty.com.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

by Andrea Harwood Palmer Tailgate & Party Shop has moved to 33 Phila S. in Saratoga Springs. The store held a soft opening in late April. \u201cIn one week, we moved our entire shop. We picked up one store and put it down in another. It was one of the hardest things physically that I\u2019ve […]<\/p>\n","protected":false},"author":89,"featured_media":36157,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-36156","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-news"],"yoast_head":"\r\n\u2018Tailgate & Party Shop\u2019 Finds Better Visability, Increased Business At New Phila St. Space - Saratoga Business Journal<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.saratoga.com\/saratogabusinessjournal\/2021\/05\/tailgate-party-shop-finds-better-visability-increased-business-at-new-phila-st-space\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"\u2018Tailgate & Party Shop\u2019 Finds Better Visability, Increased Business At New Phila St. Space - Saratoga Business Journal\" \/>\r\n<meta property=\"og:description\" content=\"by Andrea Harwood Palmer Tailgate & Party Shop has moved to 33 Phila S. in Saratoga Springs. The store held a soft opening in late April. \u201cIn one week, we moved our entire shop. We picked up one store and put it down in another. 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