{"id":36221,"date":"2021-05-17T12:36:35","date_gmt":"2021-05-17T16:36:35","guid":{"rendered":"https:\/\/www.saratoga.com\/saratogabusinessjournal\/?p=36221"},"modified":"2021-05-17T13:04:25","modified_gmt":"2021-05-17T17:04:25","slug":"athletic-shoes-other-amenities-to-be-sold-at-new-divine-sole-in-downtown-saratoga","status":"publish","type":"post","link":"https:\/\/www.saratoga.com\/saratogabusinessjournal\/2021\/05\/athletic-shoes-other-amenities-to-be-sold-at-new-divine-sole-in-downtown-saratoga\/","title":{"rendered":"Athletic Shoes, Other Amenities, To Be Sold At New \u2018Divine Sole\u2019 In Downtown Saratoga"},"content":{"rendered":"<figure id=\"attachment_36222\" aria-describedby=\"caption-attachment-36222\" style=\"width: 1000px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-36222\" src=\"https:\/\/www.saratoga.com\/saratogabusinessjournal\/wp-content\/uploads\/sites\/48\/2021\/05\/divine-sole-hc.jpg\" alt=\"\" width=\"1000\" height=\"739\" srcset=\"https:\/\/www.saratoga.com\/saratogabusinessjournal\/wp-content\/uploads\/sites\/48\/2021\/05\/divine-sole-hc.jpg 1000w, https:\/\/www.saratoga.com\/saratogabusinessjournal\/wp-content\/uploads\/sites\/48\/2021\/05\/divine-sole-hc-300x222.jpg 300w, https:\/\/www.saratoga.com\/saratogabusinessjournal\/wp-content\/uploads\/sites\/48\/2021\/05\/divine-sole-hc-768x568.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><figcaption id=\"caption-attachment-36222\" class=\"wp-caption-text\">Noah Benson works inside Divine Sole, which will open in Saratoga Springs in late May.<\/figcaption><\/figure>\n<p class=\"p1\">By Susan Elise Campbell<\/p>\n<p class=\"p2\">Divine Sole is \u201csoon to be the best sneaker store north of Albany,\u201d said Ryan Smalley, owner of a new shop opening<span class=\"Apple-converted-space\">\u00a0 <\/span>at The Marketplace, 454 Broadway in downtown Saratoga Springs.<\/p>\n<p class=\"p2\">Smalley registered his LLC in November and is anticipating a soft opening the fourth week in May, he said.<\/p>\n<p class=\"p2\">This is Smalley\u2019s first venture into the world of retail. He and his wife, Laura, are both financial professionals, with Smalley being an accountant for the past eight years.<\/p>\n<p class=\"p2\">\u201cThe pandemic changed so much about all of our lives, but change can create opportunity,\u201d he said. \u201cAfter an unusual year to reflect and consider what long-term changes will come out of this experience, we thought it a good time to try this venture.\u201d<\/p>\n<p class=\"p2\">Divine Sole will offer exclusive sneakers along with mainstay brands such as Nike and Adidas, said Smalley. Shoppers will find Air Jordan, Air Max, Gel Lyte, Flight,<span class=\"Apple-converted-space\">\u00a0 <\/span>Kim Jones and other premium labels at the new store.<\/p>\n<p class=\"p2\">\u201cWe are filling a huge need in Saratoga,\u201d Smalley said. \u201cThere is nothing around that offers a line of sneakers like these.\u201d<\/p>\n<p class=\"p2\"><span class=\"s1\"><!--more--><\/span>The shop will also sell skateboards, apparel and related accessories.<\/p>\n<p class=\"p2\">Smalley said he felt fortunate to be able to find affordable space on Broadway.<\/p>\n<p class=\"p2\">\u201cIt\u2019s difficult to be a first-time business and jump to the high rents of a storefront,\u201d he said. \u201cThe owner of the Saratoga Marketplace has been a huge supporter of our idea and of small business in general.\u201d<\/p>\n<p class=\"p2\">Divine Sole is occupying two side-by-side spaces on the lower level. There were two art galleries in those spaces, both with different decorating styles than what Smalley envisioned to represent his business. He took down the temporary wall that separated the spaces, put in all new flooring and painted the walls white with the assistance of a local painting contractor, Patrick Tangora.<\/p>\n<p class=\"p2\">\u201cWe wanted the freshest pop look we could and picked a crisp, bright white to give the space the divinity feel,\u201d he said.<\/p>\n<p class=\"p2\">When naming the venture, Smalley knew they wanted the shop\u2019s name to incorporate the word \u201csole\u201d as a starting point. Several word combinations they considered were taken.<\/p>\n<p class=\"p2\">\u201cWe landed on Divine Sole because it has meaning to our family, and alludes to the passion that many who love and collect sneakers have,\u201d he said. \u201cWe\u2019re comfortable with the name and believe it will attract customers.\u201d<\/p>\n<p class=\"p2\">A young artist and daughter of a friend, Elizabeth Burdick, is enrolled at the Maine College of Art and they thought she might like to try her hand at designing the company logo, he said.<\/p>\n<p class=\"p2\">\u201cOur goal is to grow with the community,\u201c he said. \u201cOur two sons can see A through Z how retail works and grow right along with it.\u201d<\/p>\n<p class=\"p2\">For more information, visit<br \/>\n@divinesolesaratoga.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Susan Elise Campbell Divine Sole is \u201csoon to be the best sneaker store north of Albany,\u201d said Ryan Smalley, owner of a new shop opening\u00a0 at The Marketplace, 454 Broadway in downtown Saratoga Springs. Smalley registered his LLC in November and is anticipating a soft opening the fourth week in May, he said. This [&hellip;]<\/p>\n","protected":false},"author":89,"featured_media":36222,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34],"tags":[],"class_list":["post-36221","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-new-businesses"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>Athletic Shoes, Other Amenities, To Be Sold At New \u2018Divine Sole\u2019 In Downtown Saratoga - Saratoga Business Journal<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.saratoga.com\/saratogabusinessjournal\/2021\/05\/athletic-shoes-other-amenities-to-be-sold-at-new-divine-sole-in-downtown-saratoga\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Athletic Shoes, Other Amenities, To Be Sold At New \u2018Divine Sole\u2019 In Downtown Saratoga - Saratoga Business Journal\" \/>\r\n<meta property=\"og:description\" content=\"By Susan Elise Campbell Divine Sole is \u201csoon to be the best sneaker store north of Albany,\u201d said Ryan Smalley, owner of a new shop opening\u00a0 at The Marketplace, 454 Broadway in downtown Saratoga Springs. Smalley registered his LLC in November and is anticipating a soft opening the fourth week in May, he said. This [&hellip;]\" \/>\r\n<meta property=\"og:url\" content=\"https:\/\/www.saratoga.com\/saratogabusinessjournal\/2021\/05\/athletic-shoes-other-amenities-to-be-sold-at-new-divine-sole-in-downtown-saratoga\/\" \/>\r\n<meta property=\"og:site_name\" content=\"Saratoga Business Journal\" \/>\r\n<meta property=\"article:published_time\" content=\"2021-05-17T16:36:35+00:00\" \/>\r\n<meta property=\"article:modified_time\" content=\"2021-05-17T17:04:25+00:00\" \/>\r\n<meta property=\"og:image\" content=\"https:\/\/www.saratoga.com\/saratogabusinessjournal\/wp-content\/uploads\/sites\/48\/2021\/05\/divine-sole-hc.jpg\" \/>\r\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\r\n\t<meta property=\"og:image:height\" content=\"739\" \/>\r\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\r\n<meta name=\"author\" content=\"Jake Van Ness\" \/>\r\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\r\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jake Van Ness\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\r\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.saratoga.com\\\/saratogabusinessjournal\\\/2021\\\/05\\\/athletic-shoes-other-amenities-to-be-sold-at-new-divine-sole-in-downtown-saratoga\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.saratoga.com\\\/saratogabusinessjournal\\\/2021\\\/05\\\/athletic-shoes-other-amenities-to-be-sold-at-new-divine-sole-in-downtown-saratoga\\\/\"},\"author\":{\"name\":\"Jake Van Ness\",\"@id\":\"https:\\\/\\\/www.saratoga.com\\\/saratogabusinessjournal\\\/#\\\/schema\\\/person\\\/a11ec438b5f0e57f1156754ba3931b86\"},\"headline\":\"Athletic Shoes, Other Amenities, To Be Sold At New \u2018Divine Sole\u2019 In Downtown Saratoga\",\"datePublished\":\"2021-05-17T16:36:35+00:00\",\"dateModified\":\"2021-05-17T17:04:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.saratoga.com\\\/saratogabusinessjournal\\\/2021\\\/05\\\/athletic-shoes-other-amenities-to-be-sold-at-new-divine-sole-in-downtown-saratoga\\\/\"},\"wordCount\":504,\"image\":{\"@id\":\"https:\\\/\\\/www.saratoga.com\\\/saratogabusinessjournal\\\/2021\\\/05\\\/athletic-shoes-other-amenities-to-be-sold-at-new-divine-sole-in-downtown-saratoga\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.saratoga.com\\\/saratogabusinessjournal\\\/wp-content\\\/uploads\\\/sites\\\/48\\\/2021\\\/05\\\/divine-sole-hc.jpg\",\"articleSection\":[\"New Businesses\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.saratoga.com\\\/saratogabusinessjournal\\\/2021\\\/05\\\/athletic-shoes-other-amenities-to-be-sold-at-new-divine-sole-in-downtown-saratoga\\\/\",\"url\":\"https:\\\/\\\/www.saratoga.com\\\/saratogabusinessjournal\\\/2021\\\/05\\\/athletic-shoes-other-amenities-to-be-sold-at-new-divine-sole-in-downtown-saratoga\\\/\",\"name\":\"Athletic Shoes, Other Amenities, To Be Sold At New \u2018Divine Sole\u2019 In Downtown Saratoga - 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