{"id":36502,"date":"2021-08-12T19:10:37","date_gmt":"2021-08-12T23:10:37","guid":{"rendered":"https:\/\/www.saratoga.com\/saratogabusinessjournal\/?p=36502"},"modified":"2021-08-12T19:10:37","modified_gmt":"2021-08-12T23:10:37","slug":"cool-insuring-arena-head-sees-big-hockey-season-eyes-more-events-post-covid-19","status":"publish","type":"post","link":"https:\/\/www.saratoga.com\/saratogabusinessjournal\/2021\/08\/cool-insuring-arena-head-sees-big-hockey-season-eyes-more-events-post-covid-19\/","title":{"rendered":"Cool Insuring Arena Head Sees Big Hockey Season, Eyes More Events Post COVID-19"},"content":{"rendered":"
\"\"
Jeff Mead is the director of Cool Insuring Arena in downtown Glens Falls.<\/figcaption><\/figure>\n

By Christine Graf<\/p>\n

After being shut down for more than a year due to the COVID-19 pandemic, the 4,800-seat Cool Insuring Arena in downtown Glens Falls reopened at limited capacity in April. At that time, event attendees were required to wear masks and present negative COVID test results. Those restrictions are no longer in place.<\/span><\/p>\n

\u201cIn the middle of June of this year we were able to reopen normally which was a breath of fresh air,\u201d said arena manager Jeff Mead. \u201cAs long as we have under 5,000 people in the building, there are no restrictions.\u201d<\/span><\/p>\n

Seventy-five percent of the arena\u2019s staff have returned to work, and the rest are expected to return by the end of August, he said. Mead and his operations manager were the only two employees who remained working throughout the shutdown.<\/span><\/p>\n

The arena hosted four dance events and three graduations during the month of June. Some occurred while the mask and testing mandates were still in effect.<\/span><\/p>\n

\u201cThere were unfortunately a few people who weren\u2019t the happiest of customers,\u201d said Mead. \u201cThey either didn\u2019t want to wear masks or didn\u2019t think they should have to show a negative test. It was unfortunate, but I would say that 97 percent of people understood.\u201d<\/span><\/p>\n

Because of the pandemic, the arena was forced to cancel the 2020-2021 season for its East Coast Hockey League (ECHL) team, the Adirondack Thunder. An affiliate of the NHL\u2019s New Jersey Devils, the team will play its home opener for the 2021-2022 season at the arena on Oct. 23.\u00a0<\/span><\/p>\n

<\/span>Adirondack Thunder ticket sales have been strong, and 1,200 season ticket packages have already been sold for the team\u2019s 36 regular season home games, Mead said. At a cost of $558, the Thunder has the lowest season ticket cost in the ECHL. <\/span><\/p>\n

\u201cWe\u2019re selling a lot of tickets and are certainly ahead of pace from where we were two years ago, which is good news,\u201d said Mead. \u201cSupport for the team has been very good and is growing every year. We expect this could be our best year in terms of ticket support, business support and community support. We\u2019re very excited about this fall and winter, and we think we are going to put a really good team on the ice.\u201d<\/span><\/p>\n

Cool Insuring Arena also has numerous other events scheduled including the Adirondack Stampede, a PRCA (Professional Cowboy\u2019s Rodeo Association) rodeo. Now in its 30th year at the arena, the event features pro rodeo\u2019s top national and regional competitors. It will take place Nov. 5-6.<\/span><\/p>\n

\u201cIt\u2019s a very big event for us,\u201d said Mead. \u201cFor two nights, we will have between 6,000 and 7,000\u00a0 <\/span>people show up.\u201d<\/span><\/p>\n

Another popular event, the New York state girl\u2019s high school volleyball championship, is scheduled at the arena in August. The New York state boy\u2019s high school basketball finals will also return to Glens Falls in 2022. The tournament was moved to Binghamton in 2017 but was relocated back to the arena in 2020. <\/span><\/p>\n

\u201cWe lost two years due to COVID, so this will be the first year of our three-year agreement,\u201d said Mead. \u201cWe are very excited for that to finally be back in Glens Falls after we lost it to Binghamton for three years.\u201d<\/span><\/p>\n

Tournament officials made the decision to return to Glens Falls in part because of the extensive renovations made to the arena. <\/span><\/p>\n

\u201cI think we lost the tournament for several reasons,\u201d said Mead. \u201cAt the time\u2014in 2015\u2014our building wasn\u2019t in great shape. Fortunately, we were got a few grants from New York state as well as some city and county support which allowed us to really upgrade our building in terms of technology. We put in a $1 million video board a few years ago. We\u2019ve also renovated the whole locker room area and added new locker rooms with shower and toilet areas. The building has come a long way in the six years that the coalition has operated it.\u201d<\/span><\/p>\n

The nonprofit Adirondack Civic Center coalition was created in 2015 to take over operations of the 42-year-old arena. Since that time, arena revenue and attendance have increased. <\/span><\/p>\n

\u201cWe will get between 15,000 and 18,000 people here for the three-day basketball tournament, which is a lot more than Binghamton was able to bring in,\u201d said Mead. \u201cIt\u2019s one of those events that our community really embraces.\u201d<\/span><\/p>\n

Mead said he is hopeful that the World Wrestling Entertainment will return to the arena in the coming year. Glens Falls was one of the stops for the WWE\u2019s popular 2019 summer tour. Mead is also in negotiations to book concerts, circuses, and a number of other events.<\/span><\/p>\n

\u201cUntil we sign contracts, I\u2019m not able to talk about that. We have a big event here in September that we are about to sign a contract for. It\u2019s a 10-day event, so we are excited about that. It\u2019s looking to be a pretty busy fall and winter, and we are very excited about 2022.\u201d<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

By Christine Graf After being shut down for more than a year due to the COVID-19 pandemic, the 4,800-seat Cool Insuring Arena in downtown Glens Falls reopened at limited capacity in April. At that time, event attendees were required to wear masks and present negative COVID test results. Those restrictions are no longer in place. 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