{"id":36624,"date":"2021-09-17T07:01:35","date_gmt":"2021-09-17T11:01:35","guid":{"rendered":"https:\/\/www.saratoga.com\/saratogabusinessjournal\/?p=36624"},"modified":"2021-09-17T07:01:35","modified_gmt":"2021-09-17T11:01:35","slug":"caffe-lena-creates-donate-to-watch-internet-platform-to-stream-live-concerts","status":"publish","type":"post","link":"https:\/\/www.saratoga.com\/saratogabusinessjournal\/2021\/09\/caffe-lena-creates-donate-to-watch-internet-platform-to-stream-live-concerts\/","title":{"rendered":"Caff\u00e8 Lena Creates Donate-To-Watch Internet  Platform To Stream Live Concerts"},"content":{"rendered":"<figure id=\"attachment_36625\" aria-describedby=\"caption-attachment-36625\" style=\"width: 900px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-36625 size-full\" src=\"https:\/\/www.saratoga.com\/saratogabusinessjournal\/wp-content\/uploads\/sites\/48\/2021\/09\/caffe-lena-hc.jpg\" alt=\"\" width=\"900\" height=\"650\" srcset=\"https:\/\/www.saratoga.com\/saratogabusinessjournal\/wp-content\/uploads\/sites\/48\/2021\/09\/caffe-lena-hc.jpg 900w, https:\/\/www.saratoga.com\/saratogabusinessjournal\/wp-content\/uploads\/sites\/48\/2021\/09\/caffe-lena-hc-300x217.jpg 300w, https:\/\/www.saratoga.com\/saratogabusinessjournal\/wp-content\/uploads\/sites\/48\/2021\/09\/caffe-lena-hc-768x555.jpg 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><figcaption id=\"caption-attachment-36625\" class=\"wp-caption-text\">Caff\u00e8 Lena will be streaming shows online on its own station.<br \/>Courtesy Caff\u00e8 Lena<\/figcaption><\/figure>\n<p>As live music venues continue to feel the impact of COVID-19, Saratoga Springs\u2019 Caffe Lena is moving its live streams off Facebook and YouTube to a new donate-to-watch platform called CaffeLena.TV.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>\u201cStreaming is here to stay. It has become an essential tool in keeping artists and venues afloat and audiences engaged. We need to make it a great experience for the viewer, and economically viable for the producers,\u201d said Executive Director Sarah Craig.<\/p>\n<p>Heading into a fall when the music industry was hoping to return to normal, the COVID delta variant is once again causing tour cancellations and venue restrictions, Craig said.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>\u201cWhile our first choice is to have everyone here in person, it\u2019s exciting to be connecting this legendary venue with a worldwide audience,\u201d said Craig. \u201cIt feels like the right moment to move our streams off the free platforms. If streaming is going to be a core part of the performing arts, we can\u2019t treat it like a give-away.\u201d<\/p>\n<p>The service launched Sept. 1 with the opening of the Caffe Lena vault containing past shows. The first live show was Sept. 7 with the Chuck Lamb jazz trio performing with special guest saxophonist Luca Pino.<\/p>\n<p><span class=\"s1\"><span class=\"s2\"><!--more--><\/span><\/span>Revenue collected from viewer donations is split between the performer and venue.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>\u201cThrough a virtual tip jar, viewers supported our live-streaming performers to the tune of $100,000 during the shutdown. But since we reopened for in-person audiences in April, donations and viewership have dropped significantly. Now the job is to figure out how to make this delivery system something people will want to pay for, and to drive home the message that live music will only survive if people support it,\u201d said Craig<\/p>\n<p>Caffe Lena recently removed past shows from its YouTube channel out of concern for licensing restrictions.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>\u201cThis new donate-to-watch platform enables us to make our archive of past shows available, as well as the nightly live show,\u201d said marketing manager Carolyn Shapiro. For a monthly donation of $15 or more, viewers will have unlimited access to the nightly shows as well as a large vault of past shows.<\/p>\n<p>During the last year, the online marketplace has filled with new streaming platforms serving concerts, yoga lessons, cooking classes and religious services. Caffe Lena picked UScreen.TV because it allows the venue to offer content on a flexible pay-per-view basis.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>\u201cWe\u2019re setting a minimum donation rather than charging a flat fee. You can watch a single show for a donation of $5 or more. We hope people who can will chip in more because they know the money is keeping the music alive,\u201d said Sharpiro.<\/p>\n<p>Concerts will be streamed through Caffe Lena\u2019s high-definition broadcasting system.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>\u201cWhile live streaming has become commonplace, the quality of Caffe Lena\u2019s streams sets us apart,\u201d Shapiro said. \u201cWe have an unfair advantage. Our streams are produced by seven-time Grammy-winner Joel Moss. His sound mix is amazing.\u201d<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>Moss captures Caffe Lena\u2019s performances with three robotic cameras and a state-of-the- art sound system.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>Founded in 1960, Caff\u00e8 Lena is a premiere concert venue located in Saratoga Springs, known around the world for fostering the preservation and growth of independent music rooted in tradition.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As live music venues continue to feel the impact of COVID-19, Saratoga Springs\u2019 Caffe Lena is moving its live streams off Facebook and YouTube to a new donate-to-watch platform called CaffeLena.TV.\u00a0 \u201cStreaming is here to stay. It has become an essential tool in keeping artists and venues afloat and audiences engaged. We need to make [&hellip;]<\/p>\n","protected":false},"author":89,"featured_media":36625,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-36624","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>Caff\u00e8 Lena Creates Donate-To-Watch Internet Platform To Stream Live Concerts - Saratoga Business Journal<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.saratoga.com\/saratogabusinessjournal\/2021\/09\/caffe-lena-creates-donate-to-watch-internet-platform-to-stream-live-concerts\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Caff\u00e8 Lena Creates Donate-To-Watch Internet Platform To Stream Live Concerts - Saratoga Business Journal\" \/>\r\n<meta property=\"og:description\" content=\"As live music venues continue to feel the impact of COVID-19, Saratoga Springs\u2019 Caffe Lena is moving its live streams off Facebook and YouTube to a new donate-to-watch platform called CaffeLena.TV.\u00a0 \u201cStreaming is here to stay. It has become an essential tool in keeping artists and venues afloat and audiences engaged. We need to make [&hellip;]\" \/>\r\n<meta property=\"og:url\" content=\"https:\/\/www.saratoga.com\/saratogabusinessjournal\/2021\/09\/caffe-lena-creates-donate-to-watch-internet-platform-to-stream-live-concerts\/\" \/>\r\n<meta property=\"og:site_name\" content=\"Saratoga Business Journal\" \/>\r\n<meta property=\"article:published_time\" content=\"2021-09-17T11:01:35+00:00\" \/>\r\n<meta property=\"og:image\" content=\"https:\/\/www.saratoga.com\/saratogabusinessjournal\/wp-content\/uploads\/sites\/48\/2021\/09\/caffe-lena-hc.jpg\" \/>\r\n\t<meta property=\"og:image:width\" content=\"900\" \/>\r\n\t<meta property=\"og:image:height\" content=\"650\" \/>\r\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\r\n<meta name=\"author\" content=\"Jake Van Ness\" \/>\r\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\r\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jake Van Ness\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\r\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.saratoga.com\/saratogabusinessjournal\/2021\/09\/caffe-lena-creates-donate-to-watch-internet-platform-to-stream-live-concerts\/\",\"url\":\"https:\/\/www.saratoga.com\/saratogabusinessjournal\/2021\/09\/caffe-lena-creates-donate-to-watch-internet-platform-to-stream-live-concerts\/\",\"name\":\"Caff\u00e8 Lena Creates Donate-To-Watch Internet Platform To Stream Live Concerts - Saratoga Business Journal\",\"isPartOf\":{\"@id\":\"https:\/\/www.saratoga.com\/saratogabusinessjournal\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.saratoga.com\/saratogabusinessjournal\/2021\/09\/caffe-lena-creates-donate-to-watch-internet-platform-to-stream-live-concerts\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.saratoga.com\/saratogabusinessjournal\/2021\/09\/caffe-lena-creates-donate-to-watch-internet-platform-to-stream-live-concerts\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.saratoga.com\/saratogabusinessjournal\/wp-content\/uploads\/sites\/48\/2021\/09\/caffe-lena-hc.jpg\",\"datePublished\":\"2021-09-17T11:01:35+00:00\",\"author\":{\"@id\":\"https:\/\/www.saratoga.com\/saratogabusinessjournal\/#\/schema\/person\/a11ec438b5f0e57f1156754ba3931b86\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.saratoga.com\/saratogabusinessjournal\/2021\/09\/caffe-lena-creates-donate-to-watch-internet-platform-to-stream-live-concerts\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.saratoga.com\/saratogabusinessjournal\/2021\/09\/caffe-lena-creates-donate-to-watch-internet-platform-to-stream-live-concerts\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.saratoga.com\/saratogabusinessjournal\/2021\/09\/caffe-lena-creates-donate-to-watch-internet-platform-to-stream-live-concerts\/#primaryimage\",\"url\":\"https:\/\/www.saratoga.com\/saratogabusinessjournal\/wp-content\/uploads\/sites\/48\/2021\/09\/caffe-lena-hc.jpg\",\"contentUrl\":\"https:\/\/www.saratoga.com\/saratogabusinessjournal\/wp-content\/uploads\/sites\/48\/2021\/09\/caffe-lena-hc.jpg\",\"width\":900,\"height\":650,\"caption\":\"Caff\u00e8 Lena will be streaming shows online on its own station. 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