{"id":36695,"date":"2021-10-17T17:39:57","date_gmt":"2021-10-17T21:39:57","guid":{"rendered":"https:\/\/www.saratoga.com\/saratogabusinessjournal\/?p=36695"},"modified":"2021-10-17T17:39:57","modified_gmt":"2021-10-17T21:39:57","slug":"leslie-swedish-finds-her-business-endeavor-moxxi-coffee-co-a-pleasure","status":"publish","type":"post","link":"https:\/\/www.saratoga.com\/saratogabusinessjournal\/2021\/10\/leslie-swedish-finds-her-business-endeavor-moxxi-coffee-co-a-pleasure\/","title":{"rendered":"Leslie Swedish Finds Her Business Endeavor, Moxxi Coffee Co., \u2018A Pleasure\u2019"},"content":{"rendered":"<figure id=\"attachment_36696\" aria-describedby=\"caption-attachment-36696\" style=\"width: 1024px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-36696\" src=\"https:\/\/www.saratoga.com\/saratogabusinessjournal\/wp-content\/uploads\/sites\/48\/2021\/10\/moxxi-hc-1024x734.jpg\" alt=\"\" width=\"1024\" height=\"734\" srcset=\"https:\/\/www.saratoga.com\/saratogabusinessjournal\/wp-content\/uploads\/sites\/48\/2021\/10\/moxxi-hc-1024x734.jpg 1024w, https:\/\/www.saratoga.com\/saratogabusinessjournal\/wp-content\/uploads\/sites\/48\/2021\/10\/moxxi-hc-300x215.jpg 300w, https:\/\/www.saratoga.com\/saratogabusinessjournal\/wp-content\/uploads\/sites\/48\/2021\/10\/moxxi-hc-768x550.jpg 768w, https:\/\/www.saratoga.com\/saratogabusinessjournal\/wp-content\/uploads\/sites\/48\/2021\/10\/moxxi-hc.jpg 1518w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption id=\"caption-attachment-36696\" class=\"wp-caption-text\">Leslie Swedish got into the coffee business after a career as a hair stylist.<br \/>\u00a92021 SaratogaPhotographer.com<\/figcaption><\/figure>\n<p class=\"p1\">By jill Nagy<\/p>\n<p class=\"p2\"><span class=\"s1\">Just past her one-year anniversary, Leslie Swedish is finding Moxxi Coffee Co., her new coffee business, \u201cnothing short of a pleasure.\u201d <\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">The company sells its own blends of coffee online and through retail outlets and \u201cbusiness is going really well.\u201d <\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">Swedish designs the blends\u2014there are six so far\u2014in cooperation with Chris\u2019 Coffee Service in Latham. Chris\u2019 imports the coffees and roasts and mixes the blends to her order. Coffees are organic and fair-traded. <\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">Typically, there are between two and four varieties to a blend. The three basic blends are blond ambition, a four-bean blend of lightly roasted coffees; bold ambition, a dark roast blend of monsoon and Malabar coffees; and wild ambition, an \u201calmost espresso\u201d blend of extra dark Peruvian and Indian coffees. <\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">In addition, Swedish has concocted three varieties of herbal and botanical infused coffee blends: relax, refocus, and revive. A winter blend is under development. Swedish also offers a variety of coffee mugs.<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">For every item sold, the company donates $1 to the Moxxi Women\u2019s Foundation that makes grants \u201cto support ambitious women in the Capital region.\u201d The foundation, nonprofit charitable corporation, has been active since last March. Grantees include a local woman who sells soaps and candles and will use the grant money to buy a tumbler for polishing stones.<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\"><span class=\"s2\"><!--more--><\/span>So far, all retail sales are online. However, a small brick and mortar outlet is under construction in Stillwater near Swedish\u2019s home at 1005 Route 32. It will house the company and foundation headquarters and a small retail outlet. <\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">Will she sell coffee by the cup? \u201cAbsolutely not,\u201d she said, \u201cI watch my husband (Scott Swedish, owner of Saratoga Coffee Traders) and I don\u2019t want that.\u201d<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">Moxxi\u2019s coffee blends are on the shelves of about a dozen retail outlets in the Capital Region, including Crafters Gallery in Saratoga Springs, Candy Cottage in Latham, the Open Door Bookstore in Schenectady, and Cardona\u2019s Italian market in Saratoga Springs. <\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">\u201cThe feedback has been fantastic. We\u2019ve gotten a pretty good success rate,\u201d she said.<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">Swedish got into the coffee business when a late-life pregnancy interrupted a former career as a hair stylist. The combination of working with harsh chemicals and standing on her feet all day, along with the pandemic-related restrictions on the beauty business, made it impractical to continue in that line of work, she decided. <\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">The baby will be two years old in November and Swedish marvels at how different being a new mother is now than it was 20 years ago when her older children were born. The youngest, at 20, recently left home.<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">So far, Moxxi is a one-woman show. <\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">\u201cI am very busy,\u201d she said. As soon as financially feasible she plans to hire help and, eventually, concentrate on the foundation while someone else runs the coffee business.<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">You can reach Swedish at &#x6d;&#x6f;&#120;xi&#x63;&#x6f;&#102;&#102;e&#x65;&#x40;&#103;&#109;a&#x69;&#x6c;&#x2e;&#99;om or at 518 226-5982.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>By jill Nagy Just past her one-year anniversary, Leslie Swedish is finding Moxxi Coffee Co., her new coffee business, \u201cnothing short of a pleasure.\u201d The company sells its own blends of coffee online and through retail outlets and \u201cbusiness is going really well.\u201d Swedish designs the blends\u2014there are six so far\u2014in cooperation with Chris\u2019 Coffee [&hellip;]<\/p>\n","protected":false},"author":89,"featured_media":36696,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[],"class_list":["post-36695","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entrepreneurial-women"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - 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