{"id":37086,"date":"2022-01-17T16:22:29","date_gmt":"2022-01-17T21:22:29","guid":{"rendered":"https:\/\/www.saratoga.com\/saratogabusinessjournal\/?p=37086"},"modified":"2022-01-17T16:22:29","modified_gmt":"2022-01-17T21:22:29","slug":"saratoga-native-brings-a-branch-of-his-atlanta-based-real-estate-group-home","status":"publish","type":"post","link":"https:\/\/www.saratoga.com\/saratogabusinessjournal\/2022\/01\/saratoga-native-brings-a-branch-of-his-atlanta-based-real-estate-group-home\/","title":{"rendered":"Saratoga Native Brings A Branch Of His Atlanta-Based Real Estate Group Home"},"content":{"rendered":"<figure id=\"attachment_37087\" aria-describedby=\"caption-attachment-37087\" style=\"width: 1000px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-37087\" src=\"https:\/\/www.saratoga.com\/saratogabusinessjournal\/wp-content\/uploads\/sites\/48\/2022\/01\/parc-avenue-realty-hc.jpg\" alt=\"\" width=\"1000\" height=\"717\" srcset=\"https:\/\/www.saratoga.com\/saratogabusinessjournal\/wp-content\/uploads\/sites\/48\/2022\/01\/parc-avenue-realty-hc.jpg 1000w, https:\/\/www.saratoga.com\/saratogabusinessjournal\/wp-content\/uploads\/sites\/48\/2022\/01\/parc-avenue-realty-hc-300x215.jpg 300w, https:\/\/www.saratoga.com\/saratogabusinessjournal\/wp-content\/uploads\/sites\/48\/2022\/01\/parc-avenue-realty-hc-768x551.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><figcaption id=\"caption-attachment-37087\" class=\"wp-caption-text\">Ryan and Shari Smith operate Parc Avenue Realty.<br \/>Courtesy Pac Avenue Realty<\/figcaption><\/figure>\n<p>By Susan Elise Campbell<\/p>\n<p>Less than two years since he began his career selling real estate in metro Atlanta, Ryan L. Smith is launching a satellite in Saratoga Springs, where he was born and raised.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>Parc Avenue Realty LLC is operating remotely now while awaiting zoning approval on 254 Washington St. location in downtown Saratoga Springs.<\/p>\n<p>In 2020 Smith was a product manager in the electric motor field when COVID-19 struck and soon started doing real estate part time. His wife Shari has been a broker for seven years and is managing broker for the Smith\u2019s flagship business in Atlanta, he said.<\/p>\n<p>\u201cI\u2019m the sales guy and the numbers guy,\u201d he said. \u201cShari loves the document side of things, like purchase and sales agreements and HUD forms.\u201d<\/p>\n<p>Smith said he focuses on residential real estate but had a commercial deal close at the end of December, resulting in $3 million in total sales last year.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>\u201cWe had a very good 2021 in an area I\u2019m not from,\u201d he said. He will apply the same strategies for growing the Atlanta business to the Saratoga market.<\/p>\n<p>As he prepared to canvas the metropolitan area where he and Shari live with their two children, Smith was told, \u201cwork your zip code and five miles around your home.\u201d<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>He noticed managers giving brokers a territory, but he didn\u2019t see why he would want to limit himself. \u201cSo I decided to work the entire metro Atlanta area, which I can drive through in an hour and a half.\u201d<\/p>\n<p><span class=\"s1\"><span class=\"s2\"><!--more--><\/span><\/span>Then he got to work cold calling.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>\u201cI got the ball rolling being aggressive about making contacts, with the goal of making a certain number every day,\u201d he said. \u201cOnce the names were in a database I could market to them.\u201d The technique \u201cgenerated enough clients to do very well.\u201d<\/p>\n<p>Smith hired Saratoga attorney William DiCenzo as associate broker.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>\u201cI chose DiCenzo because he has been involved in Saratoga real estate as an investor for 10 years,\u201d<span class=\"Apple-converted-space\">\u00a0 <\/span>Smith said. \u201cHe and his wife have several properties in their portfolio. He\u2019s our boots on the ground.We want only professionals focusing on the business, not people doing sales on the side. Clients need to be able to trust their agent and to get hold of them for showings.\u201d<\/p>\n<p>Smith said there are eight agents in Atlanta and said \u201cthree solid professionals would be ideal\u201d in Saratoga. He spends three days a month in Saratoga.<\/p>\n<p>\u201cWe are canvassing our Saratoga contacts and once the numbers are up, we can add another agent, if they\u2019re quality candidates,\u201d he said.<\/p>\n<p>Smith said that one thing that makes his story special is his African-American heritage.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>\u201cIt is great to give a picture to others what African Americans can do,\u201d he said. \u201cI didn\u2019t know any brokerage owners who looked like me.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Susan Elise Campbell Less than two years since he began his career selling real estate in metro Atlanta, Ryan L. Smith is launching a satellite in Saratoga Springs, where he was born and raised.\u00a0 Parc Avenue Realty LLC is operating remotely now while awaiting zoning approval on 254 Washington St. location in downtown Saratoga [&hellip;]<\/p>\n","protected":false},"author":89,"featured_media":37087,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-37086","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>Saratoga Native Brings A Branch Of His Atlanta-Based Real Estate Group Home - Saratoga Business Journal<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.saratoga.com\/saratogabusinessjournal\/2022\/01\/saratoga-native-brings-a-branch-of-his-atlanta-based-real-estate-group-home\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Saratoga Native Brings A Branch Of His Atlanta-Based Real Estate Group Home - Saratoga Business Journal\" \/>\r\n<meta property=\"og:description\" content=\"By Susan Elise Campbell Less than two years since he began his career selling real estate in metro Atlanta, Ryan L. Smith is launching a satellite in Saratoga Springs, where he was born and raised.\u00a0 Parc Avenue Realty LLC is operating remotely now while awaiting zoning approval on 254 Washington St. location in downtown Saratoga [&hellip;]\" \/>\r\n<meta property=\"og:url\" content=\"https:\/\/www.saratoga.com\/saratogabusinessjournal\/2022\/01\/saratoga-native-brings-a-branch-of-his-atlanta-based-real-estate-group-home\/\" \/>\r\n<meta property=\"og:site_name\" content=\"Saratoga Business Journal\" \/>\r\n<meta property=\"article:published_time\" content=\"2022-01-17T21:22:29+00:00\" \/>\r\n<meta property=\"og:image\" content=\"https:\/\/www.saratoga.com\/saratogabusinessjournal\/wp-content\/uploads\/sites\/48\/2022\/01\/parc-avenue-realty-hc.jpg\" \/>\r\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\r\n\t<meta property=\"og:image:height\" content=\"717\" \/>\r\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\r\n<meta name=\"author\" content=\"Jake Van Ness\" \/>\r\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\r\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jake Van Ness\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\r\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.saratoga.com\/saratogabusinessjournal\/2022\/01\/saratoga-native-brings-a-branch-of-his-atlanta-based-real-estate-group-home\/\",\"url\":\"https:\/\/www.saratoga.com\/saratogabusinessjournal\/2022\/01\/saratoga-native-brings-a-branch-of-his-atlanta-based-real-estate-group-home\/\",\"name\":\"Saratoga Native Brings A Branch Of His Atlanta-Based Real Estate Group Home - Saratoga Business Journal\",\"isPartOf\":{\"@id\":\"https:\/\/www.saratoga.com\/saratogabusinessjournal\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.saratoga.com\/saratogabusinessjournal\/2022\/01\/saratoga-native-brings-a-branch-of-his-atlanta-based-real-estate-group-home\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.saratoga.com\/saratogabusinessjournal\/2022\/01\/saratoga-native-brings-a-branch-of-his-atlanta-based-real-estate-group-home\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.saratoga.com\/saratogabusinessjournal\/wp-content\/uploads\/sites\/48\/2022\/01\/parc-avenue-realty-hc.jpg\",\"datePublished\":\"2022-01-17T21:22:29+00:00\",\"author\":{\"@id\":\"https:\/\/www.saratoga.com\/saratogabusinessjournal\/#\/schema\/person\/a11ec438b5f0e57f1156754ba3931b86\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.saratoga.com\/saratogabusinessjournal\/2022\/01\/saratoga-native-brings-a-branch-of-his-atlanta-based-real-estate-group-home\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.saratoga.com\/saratogabusinessjournal\/2022\/01\/saratoga-native-brings-a-branch-of-his-atlanta-based-real-estate-group-home\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.saratoga.com\/saratogabusinessjournal\/2022\/01\/saratoga-native-brings-a-branch-of-his-atlanta-based-real-estate-group-home\/#primaryimage\",\"url\":\"https:\/\/www.saratoga.com\/saratogabusinessjournal\/wp-content\/uploads\/sites\/48\/2022\/01\/parc-avenue-realty-hc.jpg\",\"contentUrl\":\"https:\/\/www.saratoga.com\/saratogabusinessjournal\/wp-content\/uploads\/sites\/48\/2022\/01\/parc-avenue-realty-hc.jpg\",\"width\":1000,\"height\":717,\"caption\":\"Ryan and Shari Smith operate Parc Avenue Realty. Courtesy Pac Avenue Realty\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.saratoga.com\/saratogabusinessjournal\/2022\/01\/saratoga-native-brings-a-branch-of-his-atlanta-based-real-estate-group-home\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.saratoga.com\/saratogabusinessjournal\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Saratoga Native Brings A Branch Of His Atlanta-Based Real Estate Group Home\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.saratoga.com\/saratogabusinessjournal\/#website\",\"url\":\"https:\/\/www.saratoga.com\/saratogabusinessjournal\/\",\"name\":\"Saratoga Business Journal\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.saratoga.com\/saratogabusinessjournal\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.saratoga.com\/saratogabusinessjournal\/#\/schema\/person\/a11ec438b5f0e57f1156754ba3931b86\",\"name\":\"Jake Van Ness\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.saratoga.com\/saratogabusinessjournal\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/0d74f7533bd2ebb3908a187893d5eafbf1ee7752b11715c976372134cbea918d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/0d74f7533bd2ebb3908a187893d5eafbf1ee7752b11715c976372134cbea918d?s=96&d=mm&r=g\",\"caption\":\"Jake Van Ness\"},\"url\":\"https:\/\/www.saratoga.com\/saratogabusinessjournal\/author\/jakev\/\"}]}<\/script>\r\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Saratoga Native Brings A Branch Of His Atlanta-Based Real Estate Group Home - Saratoga Business Journal","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.saratoga.com\/saratogabusinessjournal\/2022\/01\/saratoga-native-brings-a-branch-of-his-atlanta-based-real-estate-group-home\/","og_locale":"en_US","og_type":"article","og_title":"Saratoga Native Brings A Branch Of His Atlanta-Based Real Estate Group Home - Saratoga Business Journal","og_description":"By Susan Elise Campbell Less than two years since he began his career selling real estate in metro Atlanta, Ryan L. Smith is launching a satellite in Saratoga Springs, where he was born and raised.\u00a0 Parc Avenue Realty LLC is operating remotely now while awaiting zoning approval on 254 Washington St. location in downtown Saratoga [&hellip;]","og_url":"https:\/\/www.saratoga.com\/saratogabusinessjournal\/2022\/01\/saratoga-native-brings-a-branch-of-his-atlanta-based-real-estate-group-home\/","og_site_name":"Saratoga Business Journal","article_published_time":"2022-01-17T21:22:29+00:00","og_image":[{"width":1000,"height":717,"url":"https:\/\/www.saratoga.com\/saratogabusinessjournal\/wp-content\/uploads\/sites\/48\/2022\/01\/parc-avenue-realty-hc.jpg","type":"image\/jpeg"}],"author":"Jake Van Ness","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Jake Van Ness","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.saratoga.com\/saratogabusinessjournal\/2022\/01\/saratoga-native-brings-a-branch-of-his-atlanta-based-real-estate-group-home\/","url":"https:\/\/www.saratoga.com\/saratogabusinessjournal\/2022\/01\/saratoga-native-brings-a-branch-of-his-atlanta-based-real-estate-group-home\/","name":"Saratoga Native Brings A Branch Of His Atlanta-Based Real Estate Group Home - Saratoga Business Journal","isPartOf":{"@id":"https:\/\/www.saratoga.com\/saratogabusinessjournal\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.saratoga.com\/saratogabusinessjournal\/2022\/01\/saratoga-native-brings-a-branch-of-his-atlanta-based-real-estate-group-home\/#primaryimage"},"image":{"@id":"https:\/\/www.saratoga.com\/saratogabusinessjournal\/2022\/01\/saratoga-native-brings-a-branch-of-his-atlanta-based-real-estate-group-home\/#primaryimage"},"thumbnailUrl":"https:\/\/www.saratoga.com\/saratogabusinessjournal\/wp-content\/uploads\/sites\/48\/2022\/01\/parc-avenue-realty-hc.jpg","datePublished":"2022-01-17T21:22:29+00:00","author":{"@id":"https:\/\/www.saratoga.com\/saratogabusinessjournal\/#\/schema\/person\/a11ec438b5f0e57f1156754ba3931b86"},"breadcrumb":{"@id":"https:\/\/www.saratoga.com\/saratogabusinessjournal\/2022\/01\/saratoga-native-brings-a-branch-of-his-atlanta-based-real-estate-group-home\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.saratoga.com\/saratogabusinessjournal\/2022\/01\/saratoga-native-brings-a-branch-of-his-atlanta-based-real-estate-group-home\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.saratoga.com\/saratogabusinessjournal\/2022\/01\/saratoga-native-brings-a-branch-of-his-atlanta-based-real-estate-group-home\/#primaryimage","url":"https:\/\/www.saratoga.com\/saratogabusinessjournal\/wp-content\/uploads\/sites\/48\/2022\/01\/parc-avenue-realty-hc.jpg","contentUrl":"https:\/\/www.saratoga.com\/saratogabusinessjournal\/wp-content\/uploads\/sites\/48\/2022\/01\/parc-avenue-realty-hc.jpg","width":1000,"height":717,"caption":"Ryan and Shari Smith operate Parc Avenue Realty. Courtesy Pac Avenue Realty"},{"@type":"BreadcrumbList","@id":"https:\/\/www.saratoga.com\/saratogabusinessjournal\/2022\/01\/saratoga-native-brings-a-branch-of-his-atlanta-based-real-estate-group-home\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.saratoga.com\/saratogabusinessjournal\/"},{"@type":"ListItem","position":2,"name":"Saratoga Native Brings A Branch Of His Atlanta-Based Real Estate Group Home"}]},{"@type":"WebSite","@id":"https:\/\/www.saratoga.com\/saratogabusinessjournal\/#website","url":"https:\/\/www.saratoga.com\/saratogabusinessjournal\/","name":"Saratoga Business Journal","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.saratoga.com\/saratogabusinessjournal\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.saratoga.com\/saratogabusinessjournal\/#\/schema\/person\/a11ec438b5f0e57f1156754ba3931b86","name":"Jake Van Ness","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.saratoga.com\/saratogabusinessjournal\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/0d74f7533bd2ebb3908a187893d5eafbf1ee7752b11715c976372134cbea918d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0d74f7533bd2ebb3908a187893d5eafbf1ee7752b11715c976372134cbea918d?s=96&d=mm&r=g","caption":"Jake Van Ness"},"url":"https:\/\/www.saratoga.com\/saratogabusinessjournal\/author\/jakev\/"}]}},"_links":{"self":[{"href":"https:\/\/www.saratoga.com\/saratogabusinessjournal\/wp-json\/wp\/v2\/posts\/37086","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saratoga.com\/saratogabusinessjournal\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saratoga.com\/saratogabusinessjournal\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saratoga.com\/saratogabusinessjournal\/wp-json\/wp\/v2\/users\/89"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saratoga.com\/saratogabusinessjournal\/wp-json\/wp\/v2\/comments?post=37086"}],"version-history":[{"count":1,"href":"https:\/\/www.saratoga.com\/saratogabusinessjournal\/wp-json\/wp\/v2\/posts\/37086\/revisions"}],"predecessor-version":[{"id":37088,"href":"https:\/\/www.saratoga.com\/saratogabusinessjournal\/wp-json\/wp\/v2\/posts\/37086\/revisions\/37088"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.saratoga.com\/saratogabusinessjournal\/wp-json\/wp\/v2\/media\/37087"}],"wp:attachment":[{"href":"https:\/\/www.saratoga.com\/saratogabusinessjournal\/wp-json\/wp\/v2\/media?parent=37086"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saratoga.com\/saratogabusinessjournal\/wp-json\/wp\/v2\/categories?post=37086"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saratoga.com\/saratogabusinessjournal\/wp-json\/wp\/v2\/tags?post=37086"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}