{"id":37446,"date":"2022-05-08T22:02:54","date_gmt":"2022-05-09T02:02:54","guid":{"rendered":"https:\/\/www.saratoga.com\/saratogabusinessjournal\/?p=37446"},"modified":"2022-05-08T22:02:54","modified_gmt":"2022-05-09T02:02:54","slug":"new-owners-of-irresistible-nutrition-in-waterford-experience-a-growth-spurt","status":"publish","type":"post","link":"https:\/\/www.saratoga.com\/saratogabusinessjournal\/2022\/05\/new-owners-of-irresistible-nutrition-in-waterford-experience-a-growth-spurt\/","title":{"rendered":"New Owners Of Irresistible Nutrition In Waterford Experience A Growth Spurt"},"content":{"rendered":"<figure id=\"attachment_37447\" aria-describedby=\"caption-attachment-37447\" style=\"width: 1000px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-37447\" src=\"https:\/\/www.saratoga.com\/saratogabusinessjournal\/wp-content\/uploads\/sites\/48\/2022\/05\/irresistible-nutrition-hcsm.png\" alt=\"\" width=\"1000\" height=\"717\" srcset=\"https:\/\/www.saratoga.com\/saratogabusinessjournal\/wp-content\/uploads\/sites\/48\/2022\/05\/irresistible-nutrition-hcsm.png 1000w, https:\/\/www.saratoga.com\/saratogabusinessjournal\/wp-content\/uploads\/sites\/48\/2022\/05\/irresistible-nutrition-hcsm-300x215.png 300w, https:\/\/www.saratoga.com\/saratogabusinessjournal\/wp-content\/uploads\/sites\/48\/2022\/05\/irresistible-nutrition-hcsm-768x551.png 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><figcaption id=\"caption-attachment-37447\" class=\"wp-caption-text\">Timothy Van Sleet and Candace Rockefeller, a husband and wife team, own Irresistible Nutrition at 53 Broad St., Waterford. They say social media postings have helped grow the business.<br \/>\u00a92022 Saratoga Photographer.com<\/figcaption><\/figure>\n<p>By Susan Elise Campbell<\/p>\n<p>Business is going smoothly for the new owner of Irresistible Nutrition at 53 Broad St. along Waterford\u2019s historic canal.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>Timothy Van Sleet purchased the tea and smoothie bar in February and attributes the rapid growth of the business to social media marketing and support from his family of entrepreneurs, he said.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>\u201cIrresistible Nutrition was always a tea shop, a beautiful store in a charming town,\u201d Van Sleet said. \u201cBut when I took over, our social media postings drew thousands of views and many visitors are now regulars.\u201d<\/p>\n<p>Van Sleet was working at FedEx at the time his wife, Candace Rockefeller, was having their second child. After maternity leave he became a stay-at-home dad while Candace re-entered the work force.<\/p>\n<p>Once he and Candace decided to go into business for themselves, Van Sleet set his sister to work finding an existing business to purchase. He was determined he \u201cdidn\u2019t want to work for the man but to be the man.\u201d<\/p>\n<p>\u201cMy mother owns Unbeatable Nutrition on Hoosick Street in Troy and my twin sisters operate it,\u201d he said. \u201cShe was always an entrepreneur and had a real estate business and a book shop.\u201d<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p><b><span class=\"s1\"><span class=\"s2\"><!--more--><\/span><\/span><\/b>It was Van Sleet\u2019s sister who taught him how to make lit teas, which have energy boosting ingredients, he said. She also located a business for him to invest in.<\/p>\n<p>\u201cFour days later I was purchasing a tea shop,\u201d he said.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>Irresistible Nutrition operates not as a franchise but as a nutrition club, which is the Herbalife business model for its line of nutritional supplements, protein shakes, weight management programs and related products.<\/p>\n<p>\u201cThe club means you sign up to become a coach, have home parties, give out samples and use other ways to market the products and teach people about direct sales,\u201d he said.<\/p>\n<p>According to the corporate website, Herbalife\u2019s mission since 1980 has been to \u201cimprove nutritional habits around the world with great-tasting, science-backed nutrition products.\u201d<\/p>\n<p>Van Sleet said he posts a different \u201ctea of the day\u201d on the shop\u2019s Facebook and Instagram pages, and customers enjoy seeing what flavor is coming up that day.<span class=\"Apple-converted-space\">\u00a0 <\/span>He also has some fun thinking up different colorful teas for changing themes like Earth Day or Superhero Day.<\/p>\n<p>\u201cThere is something for everybody,\u201d he said. \u201cOur typical customer is not a certain kind of person and you don\u2019t have to be a health freak to come here.\u201d<\/p>\n<p>Some are boaters from the nearby marina, park visitors, canal walkers, and others who will be spending more time outdoors as the weather warms and the town celebrates the opening of the canal and other community events, said Van Sleet. Others come into town to shop or do business.<\/p>\n<p>\u201cCaffeine-free drinks are healthy alternatives and great for kids, too,\u201d said Van Sleet. \u201cThere are no sugars or caffeine in the ingredients, which is much healthier for kids playing sports.\u201d<\/p>\n<p>\u201cI learned from first-hand experience that our teas and shakes are good for hydration before or after a workout,\u201d he said. \u201cThey also replenish the body\u2019s electrolytes.\u201d<\/p>\n<p>Herbalife produces all its protein powders from organic, plant-based ingredients, which make the shakes a healthy choice for a quick meal, he said.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>\u201cA protein shake is a good option for meal replacement,\u201d he said. \u201cIt is better than fast food because you are filling up with good nutrition.\u201d<\/p>\n<p>With Candace working in the shop, Van Sleet has achieved his goal of keeping the family close, especially with the couple\u2019s five-year-old and one-year-old coming into the business on weekends.<\/p>\n<p>\u201cMy kids\u2019 favorite drinks are the teas, especially Rainbow Tea because of the vibrant colors,\u201d he said. \u201cThey like to mix up the colors like the characters from Paw Patrol. But they enjoy the way the shakes taste, too.\u201d<\/p>\n<p>Search Irresistible Nutrition on Facebook and Instagram, open daily, for more information.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Susan Elise Campbell Business is going smoothly for the new owner of Irresistible Nutrition at 53 Broad St. along Waterford\u2019s historic canal.\u00a0 Timothy Van Sleet purchased the tea and smoothie bar in February and attributes the rapid growth of the business to social media marketing and support from his family of entrepreneurs, he said.\u00a0 [&hellip;]<\/p>\n","protected":false},"author":89,"featured_media":37447,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25],"tags":[],"class_list":["post-37446","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-health-community-services"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - 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