{"id":37523,"date":"2022-06-13T10:40:36","date_gmt":"2022-06-13T14:40:36","guid":{"rendered":"https:\/\/www.saratoga.com\/saratogabusinessjournal\/?p=37523"},"modified":"2022-06-13T10:40:36","modified_gmt":"2022-06-13T14:40:36","slug":"purdys-discount-wine-liquor-adds-online-ordering-delivery-forsees-major-growth","status":"publish","type":"post","link":"https:\/\/www.saratoga.com\/saratogabusinessjournal\/2022\/06\/purdys-discount-wine-liquor-adds-online-ordering-delivery-forsees-major-growth\/","title":{"rendered":"Purdy\u2019s Discount Wine &amp; Liquor Adds Online Ordering, Delivery; Forsees Major Growth"},"content":{"rendered":"<figure id=\"attachment_37524\" aria-describedby=\"caption-attachment-37524\" style=\"width: 1100px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-37524\" src=\"https:\/\/www.saratoga.com\/saratogabusinessjournal\/wp-content\/uploads\/sites\/48\/2022\/06\/purdys-hc-smaller.png\" alt=\"\" width=\"1100\" height=\"788\" srcset=\"https:\/\/www.saratoga.com\/saratogabusinessjournal\/wp-content\/uploads\/sites\/48\/2022\/06\/purdys-hc-smaller.png 1100w, https:\/\/www.saratoga.com\/saratogabusinessjournal\/wp-content\/uploads\/sites\/48\/2022\/06\/purdys-hc-smaller-300x215.png 300w, https:\/\/www.saratoga.com\/saratogabusinessjournal\/wp-content\/uploads\/sites\/48\/2022\/06\/purdys-hc-smaller-1024x734.png 1024w, https:\/\/www.saratoga.com\/saratogabusinessjournal\/wp-content\/uploads\/sites\/48\/2022\/06\/purdys-hc-smaller-768x550.png 768w\" sizes=\"auto, (max-width: 1100px) 100vw, 1100px\" \/><figcaption id=\"caption-attachment-37524\" class=\"wp-caption-text\">Zack Judy, an employee at Purdy\u2019s Discount Wine &amp; Liquor, examines a wine bottle. The store is adding delivery service, with products being ordered online.<br \/>\u00a92022 Saratoga Photographer.com<\/figcaption><\/figure>\n<p>By Susan Elise Campbell<\/p>\n<p>Purdy\u2019s Discount Wine &amp; Liquor store in the heart of Saratoga Springs is poised to expand curbside, delivery and online retail services.<\/p>\n<p>The move is one that the current generation of owners, Brandan Greczkowski and his wife Kristen, has looked forward to implementing for many years.<\/p>\n<p>\u201cThere will always be a need for a brick and mortar presence where shoppers can come and get help in the store,\u201d Greczkowski said. \u201cBut long before COVID I had planned to offer online services.\u201d<\/p>\n<p>State-mandated capacity limits in the early months of the pandemic posed obstacles for smaller stores in the community and some, Greczkowski noted, moved much of their business online.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>\u201cBeing a bigger store, we got a lot of their foot traffic,\u201d he said. \u201cBut the name of Purdy\u2019s had been out there and synonymous with wine well before COVID.\u201d<\/p>\n<p><b><span class=\"s1\"><span class=\"s2\"><!--more--><\/span><\/span><\/b>The store is located in Congress Plaza shopping center. When a bank branch next door moved out one year ago, Greczkowski took the first step in expanding the store\u2019s footprint into that space, adding two registers at the front of the store and dedicating the area where the office used to be for online orders and fulfillment, he said.<\/p>\n<p>\u201cThe web site purdyswine.com is now geared up for product purchases and local delivery,\u201d said Jaclyn Shyptycki, the company\u2019s marketing and operations manager.<\/p>\n<p>Additional registers help the store face the track season with greater efficiency, Greczkowski said.<\/p>\n<p>\u201cIn July we may have lines of 70 people at the registers, and it wouldn\u2019t be fair to them to fulfill curbside pick-ups while they wait,\u201d he said. \u201cNow there are six registers and a mobile unit handling orders.\u201d<\/p>\n<p>Right now online processing is being handled within the store, but once order volumes grow, Greczkowski expects the company will have to seek a space to warehouse product. Staff expansion will follow, and Shyptycki said the company may need 10 to 15 more people soon, especially to do deliveries.<\/p>\n<p>\u201cWe may deliver to farther distances in the future and down the line, as our online presence grows, we foresee shipping outside the local area,\u201d she said.<\/p>\n<p>One of the biggest challenges they will face is doing enough volume to keep prices competitive, Greczkowski said. That means buying larger quantities, and \u201cwe just can\u2019t put another 1,000 cases in the store, so we will need a warehouse.\u201d<\/p>\n<p>Another challenge is the added costs. One is the rising cost of fuel to make deliveries. Another is for the new avenues of marketing to reach the next generation of 21-year-olds, Shyptycki said.<\/p>\n<p>\u201cWhile Purdy\u2019s has been a fixture for many decades, management suspects new customers will not respond to the older way of advertising,\u201d Greczkowski said.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>\u201cWe will turn to digital marketing and social media to get word out that Purdy\u2019s is adding online options to purchase their full inventory of wines and liquors,\u201d said Shyptycki. \u201cWe have implemented a new logo and it\u2019s important to keep consistent messaging to target audiences.\u201d<\/p>\n<p>Greczkowski said he ran a big box store for 20 years and never saw the online or pick-up business saturated. Now, \u201cwith the reigns in his hands,\u201d he and Kristen \u201cwill move forward\u201d with the company\u2019s online presence, he said.<\/p>\n<p>\u201cThere\u2019s more technology out there and more people will push a button to shop at Purdy\u2019s,\u201d he said.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>Visit Purdy\u2019s Discount Wine and Liquor at 70-72 Congress Street. And for more events and information, including the new Purdy\u2019s app, visit FaceBook and purdyswine.com.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Susan Elise Campbell Purdy\u2019s Discount Wine &amp; Liquor store in the heart of Saratoga Springs is poised to expand curbside, delivery and online retail services. The move is one that the current generation of owners, Brandan Greczkowski and his wife Kristen, has looked forward to implementing for many years. \u201cThere will always be a [&hellip;]<\/p>\n","protected":false},"author":89,"featured_media":37524,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-37523","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>Purdy\u2019s Discount Wine &amp; Liquor Adds Online Ordering, Delivery; Forsees Major Growth - Saratoga Business Journal<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.saratoga.com\/saratogabusinessjournal\/2022\/06\/purdys-discount-wine-liquor-adds-online-ordering-delivery-forsees-major-growth\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Purdy\u2019s Discount Wine &amp; Liquor Adds Online Ordering, Delivery; Forsees Major Growth - Saratoga Business Journal\" \/>\r\n<meta property=\"og:description\" content=\"By Susan Elise Campbell Purdy\u2019s Discount Wine &amp; Liquor store in the heart of Saratoga Springs is poised to expand curbside, delivery and online retail services. The move is one that the current generation of owners, Brandan Greczkowski and his wife Kristen, has looked forward to implementing for many years. \u201cThere will always be a [&hellip;]\" \/>\r\n<meta property=\"og:url\" content=\"https:\/\/www.saratoga.com\/saratogabusinessjournal\/2022\/06\/purdys-discount-wine-liquor-adds-online-ordering-delivery-forsees-major-growth\/\" \/>\r\n<meta property=\"og:site_name\" content=\"Saratoga Business Journal\" \/>\r\n<meta property=\"article:published_time\" content=\"2022-06-13T14:40:36+00:00\" \/>\r\n<meta property=\"og:image\" content=\"https:\/\/www.saratoga.com\/saratogabusinessjournal\/wp-content\/uploads\/sites\/48\/2022\/06\/purdys-hc-smaller.png\" \/>\r\n\t<meta property=\"og:image:width\" content=\"1100\" \/>\r\n\t<meta property=\"og:image:height\" content=\"788\" \/>\r\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\r\n<meta name=\"author\" content=\"Jake Van Ness\" \/>\r\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\r\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jake Van Ness\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\r\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.saratoga.com\/saratogabusinessjournal\/2022\/06\/purdys-discount-wine-liquor-adds-online-ordering-delivery-forsees-major-growth\/\",\"url\":\"https:\/\/www.saratoga.com\/saratogabusinessjournal\/2022\/06\/purdys-discount-wine-liquor-adds-online-ordering-delivery-forsees-major-growth\/\",\"name\":\"Purdy\u2019s Discount Wine &amp; Liquor Adds Online Ordering, Delivery; Forsees Major Growth - Saratoga Business Journal\",\"isPartOf\":{\"@id\":\"https:\/\/www.saratoga.com\/saratogabusinessjournal\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.saratoga.com\/saratogabusinessjournal\/2022\/06\/purdys-discount-wine-liquor-adds-online-ordering-delivery-forsees-major-growth\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.saratoga.com\/saratogabusinessjournal\/2022\/06\/purdys-discount-wine-liquor-adds-online-ordering-delivery-forsees-major-growth\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.saratoga.com\/saratogabusinessjournal\/wp-content\/uploads\/sites\/48\/2022\/06\/purdys-hc-smaller.png\",\"datePublished\":\"2022-06-13T14:40:36+00:00\",\"author\":{\"@id\":\"https:\/\/www.saratoga.com\/saratogabusinessjournal\/#\/schema\/person\/a11ec438b5f0e57f1156754ba3931b86\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.saratoga.com\/saratogabusinessjournal\/2022\/06\/purdys-discount-wine-liquor-adds-online-ordering-delivery-forsees-major-growth\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.saratoga.com\/saratogabusinessjournal\/2022\/06\/purdys-discount-wine-liquor-adds-online-ordering-delivery-forsees-major-growth\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.saratoga.com\/saratogabusinessjournal\/2022\/06\/purdys-discount-wine-liquor-adds-online-ordering-delivery-forsees-major-growth\/#primaryimage\",\"url\":\"https:\/\/www.saratoga.com\/saratogabusinessjournal\/wp-content\/uploads\/sites\/48\/2022\/06\/purdys-hc-smaller.png\",\"contentUrl\":\"https:\/\/www.saratoga.com\/saratogabusinessjournal\/wp-content\/uploads\/sites\/48\/2022\/06\/purdys-hc-smaller.png\",\"width\":1100,\"height\":788,\"caption\":\"Zack Judy, an employee at Purdy\u2019s Discount Wine &amp; Liquor, examines a wine bottle. 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