{"id":38117,"date":"2022-12-12T18:11:42","date_gmt":"2022-12-12T23:11:42","guid":{"rendered":"https:\/\/www.saratoga.com\/saratogabusinessjournal\/?p=38117"},"modified":"2022-12-12T18:11:42","modified_gmt":"2022-12-12T23:11:42","slug":"her-rock-jewelry-in-saratoga-springs-specializes-in-diamond-engagement-rings","status":"publish","type":"post","link":"https:\/\/www.saratoga.com\/saratogabusinessjournal\/2022\/12\/her-rock-jewelry-in-saratoga-springs-specializes-in-diamond-engagement-rings\/","title":{"rendered":"Her Rock Jewelry In Saratoga Springs Specializes In Diamond Engagement Rings"},"content":{"rendered":"<figure id=\"attachment_38118\" aria-describedby=\"caption-attachment-38118\" style=\"width: 944px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-38118\" src=\"https:\/\/www.saratoga.com\/saratogabusinessjournal\/wp-content\/uploads\/sites\/48\/2022\/12\/her-rock-.jpg\" alt=\"\" width=\"944\" height=\"630\" srcset=\"https:\/\/www.saratoga.com\/saratogabusinessjournal\/wp-content\/uploads\/sites\/48\/2022\/12\/her-rock-.jpg 944w, https:\/\/www.saratoga.com\/saratogabusinessjournal\/wp-content\/uploads\/sites\/48\/2022\/12\/her-rock--300x200.jpg 300w, https:\/\/www.saratoga.com\/saratogabusinessjournal\/wp-content\/uploads\/sites\/48\/2022\/12\/her-rock--768x513.jpg 768w\" sizes=\"auto, (max-width: 944px) 100vw, 944px\" \/><figcaption id=\"caption-attachment-38118\" class=\"wp-caption-text\">Breanna Chiarello is the owner of at Her Rock Jewelry, recently opened at 10 Lake Ave. in Saratoga Springs which specializes in diamond engagement rings.<br \/>4 Courtesy Saratoga RV Park<\/figcaption><\/figure>\n<p>By Jill Nagy<\/p>\n<p>Breanna Chiarello calls herself a \u201cjewelry concierge.\u201d <span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>She is in the business of helping people turn their jewelry ideas into reality at Her Rock Jewelry, recently opened at 10 Lake Ave. in Saratoga Springs. <span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>Chiarello interviews prospective customers about their preferences and price range and then meets with them in person. At the meeting, she presents some stones and sample settings that meet the customer\u2019s specifications. After the customer chooses the desired combination, the jewelry is made to order and delivered in three to four weeks.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>The shop sells about 30 rings monthly, Chiarello estimates.<\/p>\n<p>She tries to provide a quiet intimate setting for the meetings. Her suite of offices includes a conference room, a showroom, and her office.<\/p>\n<p>Her Rock specializes in diamond engagement rings, most of them sporting \u201clab diamonds,\u201d which are manufactured in New York City, not dug out of the ground.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p><span class=\"\"><b><span class=\"s1\"><span class=\"s2\"><!--more--><\/span><\/span><\/b><\/span>She said the difference between the lab diamonds and natural diamonds is not obvious. Both are made of the same element, carbon, and \u201cthey look the same, they feel the same, and they sparkle the same.\u201d <span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>The biggest difference is in the price. The lab specimens are thousands of dollars less expensive than the natural item. For example, a two-carat lab-grown diamond might cost $6,000 while a similar natural diamond might run $18-20,000.<\/p>\n<p>Chiarello\u2019s website, www.her-rock.com., includes a veritable primer on lab diamonds, their shapes, sizes, and elements like color and clarity, and the range of prices for various combinations of them.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>The website also shows a line of ready made jewelry, curated by Chiarello from samples she sees at jewelry shows. Those items can be purchased online or in person and are generally priced under $2,000. They include bracelets, necklaces, earrings, and other jewelry items as well as<span class=\"Apple-converted-space\">\u00a0 <\/span>rings.<span class=\"Apple-converted-space\">\u00a0 <\/span>She also offers sapphires, rubies, emeralds and other precious and semi-precious stones in addition to the diamonds.<\/p>\n<p>Her clientele splits fairly evenly between men and women and, because of her emphasis on bridal and engagement jewelry, couples often shop together, she said.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>Meetings are by appointment only. The appointments can be made online, at the store\u2019s website or Instagram site.<\/p>\n<p>Chiarello began working in the jewelry business right after high school. She sold \u201cfashion jewelry\u201d (prices under $1,000) for a few years and then switched to a store selling \u201cfine jewelry&#8221; She also studied to become a gemologist. She thought she saw a void between what stores offered and what people wanted and that led her to start her own business six years ago, first in New York City and now in Saratoga Springs.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>All the work is done by hand, she said. In addition to items created to customer specifications, Chiarello designs jewelry on contract. A freelance social media expert rounds out the cast.<\/p>\n<p>Her website is www.her-rock.com.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Jill Nagy Breanna Chiarello calls herself a \u201cjewelry concierge.\u201d \u00a0 She is in the business of helping people turn their jewelry ideas into reality at Her Rock Jewelry, recently opened at 10 Lake Ave. in Saratoga Springs. \u00a0 Chiarello interviews prospective customers about their preferences and price range and then meets with them in [&hellip;]<\/p>\n","protected":false},"author":89,"featured_media":38118,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-38117","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>Her Rock Jewelry In Saratoga Springs Specializes In Diamond Engagement Rings - 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