{"id":38133,"date":"2022-12-12T18:42:25","date_gmt":"2022-12-12T23:42:25","guid":{"rendered":"https:\/\/www.saratoga.com\/saratogabusinessjournal\/?p=38133"},"modified":"2022-12-12T18:42:25","modified_gmt":"2022-12-12T23:42:25","slug":"owner-of-life-made-simple-boutique-opens-a-second-retail-gift-shop-in-wilton-mall","status":"publish","type":"post","link":"https:\/\/www.saratoga.com\/saratogabusinessjournal\/2022\/12\/owner-of-life-made-simple-boutique-opens-a-second-retail-gift-shop-in-wilton-mall\/","title":{"rendered":"Owner Of \u2018Life Made Simple Boutique\u2019 Opens A Second Retail Gift Shop In Wilton Mall"},"content":{"rendered":"<figure id=\"attachment_38134\" aria-describedby=\"caption-attachment-38134\" style=\"width: 1000px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-38134\" src=\"https:\/\/www.saratoga.com\/saratogabusinessjournal\/wp-content\/uploads\/sites\/48\/2022\/12\/life-made-simple-hc-sm.jpg\" alt=\"\" width=\"1000\" height=\"717\" srcset=\"https:\/\/www.saratoga.com\/saratogabusinessjournal\/wp-content\/uploads\/sites\/48\/2022\/12\/life-made-simple-hc-sm.jpg 1000w, https:\/\/www.saratoga.com\/saratogabusinessjournal\/wp-content\/uploads\/sites\/48\/2022\/12\/life-made-simple-hc-sm-300x215.jpg 300w, https:\/\/www.saratoga.com\/saratogabusinessjournal\/wp-content\/uploads\/sites\/48\/2022\/12\/life-made-simple-hc-sm-768x551.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><figcaption id=\"caption-attachment-38134\" class=\"wp-caption-text\">Nicole Wilson opened her second Life Made Simple Boutique in the Wilton Mall. Her first such shop is located in Burnt Hills.<br \/>\u00a92022 Saratoga Photographer.com<\/figcaption><\/figure>\n<p>By Susan Elise Campbell<\/p>\n<p>Life Made Simple Boutique, a retail gift shop that opened in Burnt Hills two years ago, now has a second shop in the Wilton Mall on Route 50.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>Owner Nicole Wilson said that despite \u201ca scary economy,\u201d she opened a second store in the mall, where there is \u201ca diversity of stores and services, including Saratoga Hospital, to attract customers.\u201d<\/p>\n<p>Wilson is also hoping to benefit from increased traffic if and when the proposal to construct apartment buildings behind the mall, now under review, is approved.<\/p>\n<p>\u201cI decided in July that despite slow sales earlier in the year, I was motivated to open a second store,\u201d said Wilson. A month later the second boutique had taken up residency at the mall.<\/p>\n<p>\u201cI love retail, shopping for retail, stocking funny and sarcastic items, and hearing customers laugh,\u201d she said. \u201cPeople are feeling stressed out these days and we have items that cheer them up.\u201d<\/p>\n<p><span class=\"\"><b><span class=\"s1\"><span class=\"s2\"><!--more--><\/span><\/span><\/b><\/span>Both boutiques sell clothing, jewelry, gifts, home d\u00e9cor, self-care products, and more. Wilson said she wants people to walk into either shop and find an assortment of items they are looking for under one roof.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>\u201cThere is something for everyone, including a healing station, a feel good space\u201d that she hopes will \u201cbuild repeat business,\u201d she said. \u201cIn this economy, I\u2019m trying to think outside the box.\u201d<\/p>\n<p>Wilson has a history of entrepreneurship. As part of her commitment to help simplify the lives of households with child cancer victims, she started a nonprofit business wherein she would clean their homes, freeing up time to take care of those young patients. She forayed her endeavor into a profitable business called Life Maid Simple, which now has 15 employees.<\/p>\n<p>\u201cNo child in my family has had cancer, but a good friend\u2019s child was born with a very rare brain cancer,\u201d she said. \u201cI joined the board of the Logan Strong Foundation for raising child cancer awareness and three years later was promoted to vice president.\u201d<\/p>\n<p>Another way she supports the community in and around her Burnt Hills home is by getting all her merchandise from small businesses, either locally or throughout the U.S.<\/p>\n<p>\u201cAt least 90 percent of what I sell comes from a small or woman-owned business,\u201d she said. \u201cIt\u2019s always important that small businesses support each other.\u201d<\/p>\n<p>She also helps the 75 or so vendors she works with by purchasing items wholesale and reselling them \u201cso that they are not waiting 45 days for payment,\u201d she said.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>Wilson also personally fashions some items to sell by hand, such as wreaths, mugs, and bottle lamps. Walk-ins can have tee shirts customized on the spot.<\/p>\n<p>The Wilton boutique offers tables and chairs to meet or relax with a complimentary cup of coffee or tea, or a pastry from the Swedish Chef in Ballston Spa. However, the newer location does not offer private cubicles to meet with clients like the Burnt Hills location.<\/p>\n<p>Both boutiques host parties where guests can shop and play board games or do crafts. Until she is licensed to prepare food on site, customers having parties may bring in their own, she said.<\/p>\n<p>\u201cParties were very popular during COVID,\u201d said Wilson. \u201cKids could see their friends and get out of their houses.\u201d<\/p>\n<p>Once licensed, Wilson will have \u201ca full kitchen and probably expand into food-to-go,\u201d she said. In the future she may also have a traveling boutique to bring the Life Made Simple shopping experience to events and expos, she said.<\/p>\n<p>\u201cI want people to come in and have a good time every visit,\u201d she said. \u201cWe are open seven days a week.\u201d<\/p>\n<p>Visit Life Made Simple Boutique in the center of the Wilton Mall and Facebook for more information.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Susan Elise Campbell Life Made Simple Boutique, a retail gift shop that opened in Burnt Hills two years ago, now has a second shop in the Wilton Mall on Route 50.\u00a0 Owner Nicole Wilson said that despite \u201ca scary economy,\u201d she opened a second store in the mall, where there is \u201ca diversity of [&hellip;]<\/p>\n","protected":false},"author":89,"featured_media":38134,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-38133","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - 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