{"id":38431,"date":"2023-03-13T13:25:43","date_gmt":"2023-03-13T17:25:43","guid":{"rendered":"https:\/\/www.saratoga.com\/saratogabusinessjournal\/?p=38431"},"modified":"2023-03-13T13:25:43","modified_gmt":"2023-03-13T17:25:43","slug":"moby-ricks-in-mechanicville-has-extensive-menu-take-out-counter-and-bar-space","status":"publish","type":"post","link":"https:\/\/www.saratoga.com\/saratogabusinessjournal\/2023\/03\/moby-ricks-in-mechanicville-has-extensive-menu-take-out-counter-and-bar-space\/","title":{"rendered":"Moby Rick\u2019s In Mechanicville has Extensive Menu, Take-Out Counter And Bar Space"},"content":{"rendered":"
\"\"
Rick Lofstrad has opened a second Moby Rick\u2019s Seafood restaurant in Mechanicville.
\u00a92023 Saratoga Photographer.com<\/figcaption><\/figure>\n

By Susan Elise Campbell<\/p>\n

Moby Rick\u2019s Seafood recently opened its doors at 251 North Main St. in Mechanicville, the second restaurant in Saratoga County owned and operated by Rick Lofstad.\u00a0<\/span><\/p>\n

According to Lofstad, by combining fresh product with good marketing, he and his chefs aim to get local patrons hooked on a variety of seafood dishes. \u00a0 \u00a0<\/span><\/p>\n

\u201cRight now you can\u2019t put in a net 20 to 80 miles off the east coast without pulling up all kinds of delicious seafood,\u201d he said. Lofstad wants to introduce people\u2019s palates to a wider taste of the sea. \u00a0<\/span><\/p>\n

\u201cCraft beer brewers have a tasting room,\u201d he said. \u201cWhy can\u2019t a fisherman?\u201d<\/p>\n

His idea is to serve smaller flights of fish, not unlike flights of craft beers, for tasting. These are the \u201cugly fish with spines and horns to protect them from predators,\u201d he said, whose flavors and textures have yet to be discovered by restaurant-goers.<\/p>\n

<\/span><\/span><\/b><\/span>Lofstad said he is still planning out how the tasting room concept will work. One way is to host a tasting night and have local chefs invent recipes that highlight the seafood. He said he would deliver portions of different species \u201cand see what they and my chefs come up with.\u201d<\/p>\n

\u201cMaybe I\u2019ll put the fish right on the bar so diners can see what they look like, or a picture of the sea robins, skate, porgies, sand shark and whatever other seafoods customers are sampling,\u201d he said.<\/p>\n

The bar at Moby Rick\u2019s seats 18. It was built by Lofstad out of benches from an old brewery. But it had some deep cracks in it that he filled with blue sand and resin, reminiscent of the fishing waters that have long been part of his personal and professional life.<\/p>\n

\u201cI am a third generation fisherman,\u201d he said. \u201cMy grandfather came over from Norway on a boat and ended up in New York.\u201d<\/p>\n

All three of his grandfather\u2019s sons came into the fishing business with him. Another generation later, working with Lofstad and his cousins, the family was producing six million pounds of fish per year.<\/p>\n

By age 25 Lofstad was managing a dock in the Hamptons. He said he was the first fisherman to export fluke to Japan. But he lost his business as a result of 9\/11.<\/p>\n

\u201cEventually I was invited to Troy, where I sold $3,500 worth of fish the first day at the farmer\u2019s market,\u201d he said. \u201cLater I was lured to Saratoga by a local cheese maker, and I sold $4,000 my\u00a0 <\/span>first day.\u201d<\/p>\n

Farmers markets remained lucrative for Lofstad, but when he learned he was about to become father to his daughter, he opened the first Moby Rick\u2019s restaurant and seafood market, now located at 26 Congress St. in Saratoga Springs.\u00a0<\/span><\/p>\n

Later he took another location in Clifton Park. When COVID hit, Lofstad turned the space into a packing area for products heading to market.<\/p>\n

\u201cWe were selling $1.25 million pre-COVID at farmer\u2019s markets and $4 million in 2020 and 2021,\u201d he said.<\/p>\n

Sales dropped off as restaurants reopened, but Lofstad said his \u201cfarmer\u2019s market customers still want fresh fish in the winter,\u201d so his newest restaurant was conceived.<\/p>\n

\u201cCOVID shuttered Hildreth\u2019s Restaurant after 42 years, and I was able to lease the building with a turnkey kitchen,\u201d said Lofstad.\u00a0<\/span><\/p>\n

The space has been re-designed with an extensive fresh seafood market, a counter for chowder and other take-out items, and dine-in seating for 60, in addition to the bar space.<\/p>\n

Lofstad spent two months remodeling and changing the former 1970s d\u00e9cor. He added knotty pine paneling throughout that, along with a fireplace, gives the space an Adirondack ambiance.<\/p>\n

Lofstad owns and operates Pura Vida Fisheries, which supplies his restaurants, retail stores and 25 farmer\u2019s markets in the Capital Region and Hudson Valley. The challenge is to keep prices reasonable while making a profit,\u00a0 <\/span>Lofstad said<\/p>\n

The business website is www.mobyricks.com\/clifton-park.<\/p>\n","protected":false},"excerpt":{"rendered":"

By Susan Elise Campbell Moby Rick\u2019s Seafood recently opened its doors at 251 North Main St. in Mechanicville, the second restaurant in Saratoga County owned and operated by Rick Lofstad.\u00a0 According to Lofstad, by combining fresh product with good marketing, he and his chefs aim to get local patrons hooked on a variety of seafood […]<\/p>\n","protected":false},"author":89,"featured_media":38432,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-38431","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-news"],"yoast_head":"\r\nMoby Rick\u2019s In Mechanicville has Extensive Menu, Take-Out Counter And Bar Space - Saratoga Business Journal<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.saratoga.com\/saratogabusinessjournal\/2023\/03\/moby-ricks-in-mechanicville-has-extensive-menu-take-out-counter-and-bar-space\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Moby Rick\u2019s In Mechanicville has Extensive Menu, Take-Out Counter And Bar Space - 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