{"id":38559,"date":"2023-04-11T12:08:50","date_gmt":"2023-04-11T16:08:50","guid":{"rendered":"https:\/\/www.saratoga.com\/saratogabusinessjournal\/?p=38559"},"modified":"2023-04-11T12:08:50","modified_gmt":"2023-04-11T16:08:50","slug":"shannon-mccarthy-team-uses-cloud-based-non-traditional-model-to-benefit-its-agents","status":"publish","type":"post","link":"https:\/\/www.saratoga.com\/saratogabusinessjournal\/2023\/04\/shannon-mccarthy-team-uses-cloud-based-non-traditional-model-to-benefit-its-agents\/","title":{"rendered":"Shannon McCarthy Team Uses Cloud-Based, Non-Traditional Model To Benefit Its Agents"},"content":{"rendered":"<figure id=\"attachment_38560\" aria-describedby=\"caption-attachment-38560\" style=\"width: 1024px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-38560\" src=\"https:\/\/www.saratoga.com\/saratogabusinessjournal\/wp-content\/uploads\/sites\/48\/2023\/04\/shannon-mccarthy-team-hc-1024x734.jpg\" alt=\"\" width=\"1024\" height=\"734\" srcset=\"https:\/\/www.saratoga.com\/saratogabusinessjournal\/wp-content\/uploads\/sites\/48\/2023\/04\/shannon-mccarthy-team-hc-1024x734.jpg 1024w, https:\/\/www.saratoga.com\/saratogabusinessjournal\/wp-content\/uploads\/sites\/48\/2023\/04\/shannon-mccarthy-team-hc-300x215.jpg 300w, https:\/\/www.saratoga.com\/saratogabusinessjournal\/wp-content\/uploads\/sites\/48\/2023\/04\/shannon-mccarthy-team-hc-768x550.jpg 768w, https:\/\/www.saratoga.com\/saratogabusinessjournal\/wp-content\/uploads\/sites\/48\/2023\/04\/shannon-mccarthy-team-hc.jpg 1518w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption id=\"caption-attachment-38560\" class=\"wp-caption-text\">Shannon McCarthy, on right, in the back, stands with some of her real estate team.<br \/>\u00a92023 Saratoga Photographer.com<\/figcaption><\/figure>\n<p>By Susan Elise Campbell<\/p>\n<p>Shannon McCarthy may be ahead of the curve when it comes to rapidly changing trends in the local real estate industry.<\/p>\n<p>The Shannon McCarthy Team of 14 real estate professionals, formerly part of Keller Williams, has moved en masse to eXp Realty, a cloud-based firm that trades on NASDAQ and claims to be the number-one independent real estate broker in the U.S. in terms of transactions and closed sales, according to the company\u2019s website.<\/p>\n<p>McCarthy is a Saratoga native who sold her first home in 2003. She has her flagship realty office in Saratoga and a second office in Lake George.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>In the next month she plans to expand south into the Tri-Cities, where she said there is need for experienced real estate professionals.<\/p>\n<p>\u201cOnce you have team members in an area and working it, you slowly grow market share,\u201d said McCarthy.<span class=\"Apple-converted-space\">\u00a0 <\/span>\u201cIt grows organically because you are attracting more agents.\u201d<\/p>\n<p>Whatever brick-and-mortar presence the team may build next, headquarters is now a cloud-based, non-traditional business model that McCarthy says benefits both agents and consumers.<\/p>\n<p><span class=\"\"><b><span class=\"s1\"><span class=\"s2\"><!--more--><\/span><\/span><\/b><\/span>\u201cThe industry is getting disrupted by eXp because a cloud-based company cuts expenses,\u201d said McCarthy. \u201cReal estate professionals can build our teams without a ceiling or restrictions on what we can do with processing and systems.\u201d<\/p>\n<p>The eXp paradigm also links brokers with buyers from all over the world. This is especially important for clients served by the Lake George office, as many sales are second homes. Buyers come from everywhere, McCarthy said, and are willing to wait for the right opportunity to open.<\/p>\n<p>McCarthy has imposed a limit on the number of team members she hopes to attract, saying that 25 to 30 is a manageable number that she can mentor and support.<\/p>\n<p>\u201cI have been a solo agent, on a small team and on a mega-team,\u201d she said. \u201cI know how to help team members build a business and grow it and they won\u2019t have to recreate the wheel. I want to have a close relationship with each team member. It is super important to me to mentor my team and support each individual.\u201d<\/p>\n<p>On the Shannon McCarthy Team, McCarthy said each professional can \u201cwork at a very high level. There\u2019s no trial and error.\u201d<\/p>\n<p>By providing a cloud-based framework, agents have even more freedom to work with clients, a strategy that McCarthy said consistently outperforms.<\/p>\n<p>\u201cWe had 344 transactions last year and year-to-date we have 125, so we are talking 400 transactions this year,\u201d she said.<\/p>\n<p>She said the traditional brokerage models are limited to whatever programs, servicing and contact systems they currently use. But because eXp\u2019s membership base is so wide, she can \u201csee what the best agents and team leaders around the country are doing and bring that back\u201d to her teams serving the North Country down to the Capital Region.<\/p>\n<p>\u201cThere is no doubt that COVID forced society online, and the industry realized we can do business this way,\u201d she said. \u201cWe can all learn virtually and leverage technology to serve clients better.\u201d<\/p>\n<p>The transition enables the Shannon McCarthy Team to utilize eXp\u2019s \u201csuperior contact relationship software for keeping in touch and staying informed,\u201d she said. \u201cThere are so many nuances to each transaction, we cannot rely on our memories to stay on top of every detail.\u201d<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>McCarthy said that \u201cconstantly following up and communicating\u201d within the team and with consumers \u201cis what our clients need to feel supported. Moving is already stressful.\u201d<\/p>\n<p>The premise of eXp Realty is that it \u201cprovides a network of other highly professional agents and the widest audience\u201d of homebuyers, she said. \u201cUsually there are franchises in different regions, but eXp is one large brokerage.\u201d<\/p>\n<p>Instead of competing with one another, agents learn from and help other members because eXp\u2019s revenue sharing program motivates all to succeed, said McCarthy.<\/p>\n<p>\u201cSo we have a true collaboration, working together to solve consumer problems,\u201d she said.<\/p>\n<p>Lack of inventory has been the number-one problem in real estate, which combined with rising mortgage rates adds up to a unique market, according to McCarthy.<\/p>\n<p>\u201cWhen there is no inventory, we have to mastermind how to work with clients to craft offers that will get chosen,\u201d she said. \u201cAlso, sellers are concerned about where they\u2019re going to move to when inventory is low.\u201d<\/p>\n<p>McCarthy is \u201clooking to attract like-minded agents and support staff who want to work hard, be creative and innovative, and evolve to better help the consumer.\u201d<\/p>\n<p>McCarthy beat the odds by flourishing in her industry for 20 years. According to her, 90 percent of new real estate agents fail in the first two years.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>Recent years experienced \u201cthe highest turnover I\u2019ve ever seen,\u201d she said.\u201cI am excited and happy to be here and hope other business people out there with aspirations will join my team to be mentored. Teams are the future of this business.\u201d<\/p>\n<p>Learn more at www.mccarthysells.com or on LinkedIn, Facebook and Instagram.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Susan Elise Campbell Shannon McCarthy may be ahead of the curve when it comes to rapidly changing trends in the local real estate industry. The Shannon McCarthy Team of 14 real estate professionals, formerly part of Keller Williams, has moved en masse to eXp Realty, a cloud-based firm that trades on NASDAQ and claims [&hellip;]<\/p>\n","protected":false},"author":89,"featured_media":38560,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27],"tags":[],"class_list":["post-38559","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-home-real-esate"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>Shannon McCarthy Team Uses Cloud-Based, Non-Traditional Model To Benefit Its Agents - Saratoga Business Journal<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.saratoga.com\/saratogabusinessjournal\/2023\/04\/shannon-mccarthy-team-uses-cloud-based-non-traditional-model-to-benefit-its-agents\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Shannon McCarthy Team Uses Cloud-Based, Non-Traditional Model To Benefit Its Agents - Saratoga Business Journal\" \/>\r\n<meta property=\"og:description\" content=\"By Susan Elise Campbell Shannon McCarthy may be ahead of the curve when it comes to rapidly changing trends in the local real estate industry. 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