{"id":38711,"date":"2023-06-12T12:38:27","date_gmt":"2023-06-12T16:38:27","guid":{"rendered":"https:\/\/www.saratoga.com\/saratogabusinessjournal\/?p=38711"},"modified":"2023-06-12T12:38:27","modified_gmt":"2023-06-12T16:38:27","slug":"halfmoon-sunoco-sells-a-line-of-race-fuels-that-power-vintage-autos-atvs-and-more","status":"publish","type":"post","link":"https:\/\/www.saratoga.com\/saratogabusinessjournal\/2023\/06\/halfmoon-sunoco-sells-a-line-of-race-fuels-that-power-vintage-autos-atvs-and-more\/","title":{"rendered":"Halfmoon Sunoco Sells A Line Of Race Fuels That Power Vintage Autos, ATVs, And More"},"content":{"rendered":"
\"\"
Halfmoon Sunoco on Route 9 offers race fuels, which they buy from a Connecticut supplier and sell in five-gallon containers priced from $90 to $125.<\/figcaption><\/figure>\n

By Paul Post<\/p>\n

A husband-and-wife business couple has a whole new revenue stream created by simply\u00a0 <\/span>responding to customers who can\u2019t find the product they need elsewhere.<\/p>\n

Halfmoon Sunoco introduced the new line of race fuels in April that power everything from classic vintage automobiles to snowmobiles, ATVs and motocross bikes.<\/p>\n

\u201cThis was one of those amazing opportunities to show our customers, \u2018Hey, we hear you. Let\u2019s figure out if we can do this and how\u2019,\u201d said Marilyn Lupo-Sehgal. \u201cWe\u2019re really close with a lot of our customers so whenever there\u2019s a void for some type of service they come to us. Being that we\u2019re Sunoco, we try our best to see how we can utilize our connections and provide what they want.\u201d<\/p>\n

She and her husband, Ankit, purchased the store, across from Halfmoon Diner at the corner of Route 9 and Grooms Road, in 2015.<\/p>\n

Previously, Sunoco race fuels were sold at a station in Malta. But when Stewart\u2019s Shops took the site over, it stopped offering this type of fuel, creating a void between Queensbury and Albany.<\/p>\n

<\/span><\/span><\/b><\/span>It took the Sehgals about a year to obtain required approvals, including a rigorous review by town officials, and retrofit of their store to offer race fuels, which they buy from a Connecticut supplier and sell in five-gallon containers priced from $90 to $125.<\/p>\n

They offer several blends. The most expensive is 116 octane that\u2019s needed for extreme performance such as drag racing and pulling trucks.<\/p>\n

By selling in containers, rather than at the pump, customers can take fuel to wherever they plan to use a high-performance vehicle rather than bringing the vehicle to the store.<\/p>\n

\u201cIt required totally resurveying the store to make sure there\u2019s still handicap access and enough square footage to sell race fuels along with propane and gasoline,\u201d Marilyn said. \u201cWe also had to get a building permit. Even though we just put a cage in front of the store (where race fuel is kept), you also have to have this huge six-foot cylinder block in front to protect it as a barrier. So there\u2019s a lot of licenses and permits that had to be acquired. Through a lot of hard work we were able to get them.\u201d<\/p>\n

Albany-Saratoga Speedway is only a few miles away on Route 9, but many race car owners get their fuel directly at the track, she said.<\/p>\n

Most demand for Sunoco Race Fuels came from other types of customers.<\/p>\n

\u201cSo many different types of vehicles need this specialty fuel,\u201d Marilyn said. \u201cThere\u2019s some really big vintage car owners in our area.\u201d<\/p>\n

On Saturday, June 3, Saratoga Automobile Museum is hosting a special Muscle Cars at the Museum and Collector Car Forum along with a Cadilllac Buick Lawn Show.<\/p>\n

\u201cWe plan to be there, also,\u201d she said.<\/p>\n

The Sehgals have had opportunities to buy other service stations in the area, but have decided to simply keep reinvesting and improving the one they own now. In early May, work began on putting in a brand-new parking lot.<\/p>\n

\u201cOnce that\u2019s done we\u2019re in talks for having one or two electric charging stations put in because it is important,\u201d Marilyn said. \u201cSunoco is such a big company, it isn\u2019t blind to the fact that green cars are coming. It\u2019s just a matter knowing when and how to adjust. They have a huge team that\u2019s studying and watching this.\u201d<\/p>\n

\u201cEqually important, there\u2019s still a lot of cars out there that use gasoline,\u201d she said. \u201cWith spring coming, classic car owners are getting ready to bring them out. We wanted to make sure we had everything out there for the sports cars, motocross and vintage cars.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

By Paul Post A husband-and-wife business couple has a whole new revenue stream created by simply\u00a0 responding to customers who can\u2019t find the product they need elsewhere. Halfmoon Sunoco introduced the new line of race fuels in April that power everything from classic vintage automobiles to snowmobiles, ATVs and motocross bikes. \u201cThis was one of […]<\/p>\n","protected":false},"author":89,"featured_media":38712,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-38711","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-news"],"yoast_head":"\r\nHalfmoon Sunoco Sells A Line Of Race Fuels That Power Vintage Autos, ATVs, And More - Saratoga Business Journal<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.saratoga.com\/saratogabusinessjournal\/2023\/06\/halfmoon-sunoco-sells-a-line-of-race-fuels-that-power-vintage-autos-atvs-and-more\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Halfmoon Sunoco Sells A Line Of Race Fuels That Power Vintage Autos, ATVs, And More - Saratoga Business Journal\" \/>\r\n<meta property=\"og:description\" content=\"By Paul Post A husband-and-wife business couple has a whole new revenue stream created by simply\u00a0 responding to customers who can\u2019t find the product they need elsewhere. 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