{"id":39107,"date":"2023-10-12T10:23:03","date_gmt":"2023-10-12T14:23:03","guid":{"rendered":"https:\/\/www.saratoga.com\/saratogabusinessjournal\/?p=39107"},"modified":"2023-10-12T10:23:03","modified_gmt":"2023-10-12T14:23:03","slug":"local-marketing-company-gets-three-state-tourism-excellence-awards-for-2023","status":"publish","type":"post","link":"https:\/\/www.saratoga.com\/saratogabusinessjournal\/2023\/10\/local-marketing-company-gets-three-state-tourism-excellence-awards-for-2023\/","title":{"rendered":"Local Marketing Company Gets Three State Tourism Excellence Awards For 2023"},"content":{"rendered":"<figure id=\"attachment_39108\" aria-describedby=\"caption-attachment-39108\" style=\"width: 905px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-39108\" src=\"https:\/\/www.saratoga.com\/saratogabusinessjournal\/wp-content\/uploads\/sites\/48\/2023\/10\/marketing-awards-h.jpg\" alt=\"\" width=\"905\" height=\"629\" srcset=\"https:\/\/www.saratoga.com\/saratogabusinessjournal\/wp-content\/uploads\/sites\/48\/2023\/10\/marketing-awards-h.jpg 905w, https:\/\/www.saratoga.com\/saratogabusinessjournal\/wp-content\/uploads\/sites\/48\/2023\/10\/marketing-awards-h-300x209.jpg 300w, https:\/\/www.saratoga.com\/saratogabusinessjournal\/wp-content\/uploads\/sites\/48\/2023\/10\/marketing-awards-h-768x534.jpg 768w\" sizes=\"auto, (max-width: 905px) 100vw, 905px\" \/><figcaption id=\"caption-attachment-39108\" class=\"wp-caption-text\">Workshop received a state award for developing this Battles of Saratoga logo.<br \/>Courtesy Workshop<\/figcaption><\/figure>\n<p>Saratoga and Lake Placid-based marketing agency Workshop received three 2023 New York State Tourism Excellence Awards, including for the Battles of Saratoga 250th anniversary\u2019s branding and logo development.<\/p>\n<p>The agency also received awards for creative campaigns promoting tourism in the Catskills and Adirondacks.<\/p>\n<p>\u201cThese wins represent something more than Workshop\u2019s creative talents,\u201d said Tim Kelleher, Workshop president. \u201cThe awards reflect inspired efforts made by communities, like Saratoga, to redefine tourism in this richly vibrant state.\u201d<\/p>\n<p>Members of Workshop\u2019s creative team accepted the awards at the New York State Tourism Industry Association\u2019s annual conference held in September in Rochester.<\/p>\n<p>The awards program recognizes \u201cthe outstanding work of New York state\u2019s destination marketing organizations, attractions, and other tourism- related businesses in all forms of marketing, destination management and stewardship.\u201d<\/p>\n<p>Workshop designed the logo and branding kit for the 250th anniversary of the Battles of Saratoga, famed for being the turning point of the American Revolution. The Battles of Saratoga were a series of engagements that took place from Sept. 19 to Oct. 7 in 1777, resulting in the first-ever surrender by a British army. A county-based committee was provided several logo designs to consider before selecting what was to ultimately be the award- winning logo.<\/p>\n<p><span class=\"\"><b><span class=\"s1\"><span class=\"s2\"><!--more--><\/span><\/span><\/b><\/span>The Saratoga 250\u2019s branding included the recently launch of a website\u2014saratoga250.com \u2014designed and developed by Workshop for the Campaign for Saratoga 250, Inc., a local<span class=\"Apple-converted-space\">\u00a0 <\/span>nonprofit formed to promote awareness, education and preservation around the 250 th commemoration. The site includes video of battle reenactments, information on the fascinating history of the battles on the battlefield and behind the scenes, news and event listings, plus information on how to support and get involved in supporting this historic occasion, Workshop\u2019s integrated teams continue work toward building intrigue and maintaining momentum for the Campaign for Saratoga 250, Inc., across social and digital media.<\/p>\n<p>Workshop was named the recipient of three total awards:<\/p>\n<p>\u2022 Excellence in Tourism Stewardship: Shaping a Better Future, Saratoga 250 Branding and Logo\u2014Workshop in collaboration with Saratoga County.<\/p>\n<p>\u2022 Excellence in Overall Tourism Marketing: TPA\/County\/DMO, local level, \u201cLet\u2019s Go Greene 2022 marketing campaign\u2014Workshop in collaboration with Greene County.<\/p>\n<p>\u2022 Excellence in Tourism Marketing Campaigns, Projects &amp; Programs: innovations &amp; strategies to address new\/unique\/changing markets for Adirondack Experience BIPOC marketing efforts\u2014Workshop in collaboration with Adirondack Experience, the Museum on Blue Mountain Lake.<\/p>\n<p>Founded more than 40 years ago to service the 1980 Lake Placid Winter Olympics, Workshop helps destination-oriented businesses define their brands and integrate marketing campaigns that drive connections between audiences and places.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Saratoga and Lake Placid-based marketing agency Workshop received three 2023 New York State Tourism Excellence Awards, including for the Battles of Saratoga 250th anniversary\u2019s branding and logo development. The agency also received awards for creative campaigns promoting tourism in the Catskills and Adirondacks. \u201cThese wins represent something more than Workshop\u2019s creative talents,\u201d said Tim Kelleher, [&hellip;]<\/p>\n","protected":false},"author":89,"featured_media":39108,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-39107","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>Local Marketing Company Gets Three State Tourism Excellence Awards For 2023 - Saratoga Business Journal<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.saratoga.com\/saratogabusinessjournal\/2023\/10\/local-marketing-company-gets-three-state-tourism-excellence-awards-for-2023\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Local Marketing Company Gets Three State Tourism Excellence Awards For 2023 - Saratoga Business Journal\" \/>\r\n<meta property=\"og:description\" content=\"Saratoga and Lake Placid-based marketing agency Workshop received three 2023 New York State Tourism Excellence Awards, including for the Battles of Saratoga 250th anniversary\u2019s branding and logo development. The agency also received awards for creative campaigns promoting tourism in the Catskills and Adirondacks. \u201cThese wins represent something more than Workshop\u2019s creative talents,\u201d said Tim Kelleher, [&hellip;]\" \/>\r\n<meta property=\"og:url\" content=\"https:\/\/www.saratoga.com\/saratogabusinessjournal\/2023\/10\/local-marketing-company-gets-three-state-tourism-excellence-awards-for-2023\/\" \/>\r\n<meta property=\"og:site_name\" content=\"Saratoga Business Journal\" \/>\r\n<meta property=\"article:published_time\" content=\"2023-10-12T14:23:03+00:00\" \/>\r\n<meta property=\"og:image\" content=\"https:\/\/www.saratoga.com\/saratogabusinessjournal\/wp-content\/uploads\/sites\/48\/2023\/10\/marketing-awards-h.jpg\" \/>\r\n\t<meta property=\"og:image:width\" content=\"905\" \/>\r\n\t<meta property=\"og:image:height\" content=\"629\" \/>\r\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\r\n<meta name=\"author\" content=\"Jake Van Ness\" \/>\r\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\r\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jake Van Ness\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\r\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.saratoga.com\\\/saratogabusinessjournal\\\/2023\\\/10\\\/local-marketing-company-gets-three-state-tourism-excellence-awards-for-2023\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.saratoga.com\\\/saratogabusinessjournal\\\/2023\\\/10\\\/local-marketing-company-gets-three-state-tourism-excellence-awards-for-2023\\\/\"},\"author\":{\"name\":\"Jake Van Ness\",\"@id\":\"https:\\\/\\\/www.saratoga.com\\\/saratogabusinessjournal\\\/#\\\/schema\\\/person\\\/a11ec438b5f0e57f1156754ba3931b86\"},\"headline\":\"Local Marketing Company Gets Three State Tourism Excellence Awards For 2023\",\"datePublished\":\"2023-10-12T14:23:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.saratoga.com\\\/saratogabusinessjournal\\\/2023\\\/10\\\/local-marketing-company-gets-three-state-tourism-excellence-awards-for-2023\\\/\"},\"wordCount\":450,\"image\":{\"@id\":\"https:\\\/\\\/www.saratoga.com\\\/saratogabusinessjournal\\\/2023\\\/10\\\/local-marketing-company-gets-three-state-tourism-excellence-awards-for-2023\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.saratoga.com\\\/saratogabusinessjournal\\\/wp-content\\\/uploads\\\/sites\\\/48\\\/2023\\\/10\\\/marketing-awards-h.jpg\",\"articleSection\":[\"Business News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.saratoga.com\\\/saratogabusinessjournal\\\/2023\\\/10\\\/local-marketing-company-gets-three-state-tourism-excellence-awards-for-2023\\\/\",\"url\":\"https:\\\/\\\/www.saratoga.com\\\/saratogabusinessjournal\\\/2023\\\/10\\\/local-marketing-company-gets-three-state-tourism-excellence-awards-for-2023\\\/\",\"name\":\"Local Marketing Company Gets Three State Tourism Excellence Awards For 2023 - 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