{"id":39274,"date":"2023-12-18T16:39:10","date_gmt":"2023-12-18T21:39:10","guid":{"rendered":"https:\/\/www.saratoga.com\/saratogabusinessjournal\/?p=39274"},"modified":"2023-12-18T16:39:10","modified_gmt":"2023-12-18T21:39:10","slug":"the-former-mountainman-outdoor-supply-company-is-rebranded-as-saratoga-outdoors","status":"publish","type":"post","link":"https:\/\/www.saratoga.com\/saratogabusinessjournal\/2023\/12\/the-former-mountainman-outdoor-supply-company-is-rebranded-as-saratoga-outdoors\/","title":{"rendered":"The Former Mountainman Outdoor Supply Company Is Rebranded As Saratoga Outdoors"},"content":{"rendered":"<figure id=\"attachment_39275\" aria-describedby=\"caption-attachment-39275\" style=\"width: 1024px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-39275\" src=\"https:\/\/www.saratoga.com\/saratogabusinessjournal\/wp-content\/uploads\/sites\/48\/2023\/12\/mountainman-img_0840-sm-1024x634.jpg\" alt=\"\" width=\"1024\" height=\"634\" srcset=\"https:\/\/www.saratoga.com\/saratogabusinessjournal\/wp-content\/uploads\/sites\/48\/2023\/12\/mountainman-img_0840-sm-1024x634.jpg 1024w, https:\/\/www.saratoga.com\/saratogabusinessjournal\/wp-content\/uploads\/sites\/48\/2023\/12\/mountainman-img_0840-sm-300x186.jpg 300w, https:\/\/www.saratoga.com\/saratogabusinessjournal\/wp-content\/uploads\/sites\/48\/2023\/12\/mountainman-img_0840-sm-768x476.jpg 768w, https:\/\/www.saratoga.com\/saratogabusinessjournal\/wp-content\/uploads\/sites\/48\/2023\/12\/mountainman-img_0840-sm.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption id=\"caption-attachment-39275\" class=\"wp-caption-text\">While Mountainman has changed its name to Saratoga Outdoors, it still offers the same extensive selection of quality outdoor gear it has since it\u2019s founding in 1993.<\/figcaption><\/figure>\n<p>By Jill Nagy<\/p>\n<p>The former Mountainman Outdoor Supply Company on Broadway in Saratoga Springs is now Saratoga Outdoors, but its owner, John Nemjo, said it is still the same business, same owner, same quality outdoor gear, and same knowledgable staff. The store needed a new name because Nemjo sold the old one, along with several outlets in Old Forge, NY.<\/p>\n<p>Mountainman began in 1993 as a store in Old Forge. Nemjo came to Old Forge from New Jersey by way of Florida<span class=\"Apple-converted-space\">\u00a0 <\/span>\u201cI came back with $6,000 in my pocket\u201d to start a business. \u201cIt was rough,\u201d he recalled.<\/p>\n<p>The business expanded to three outlets in Old Forge and in 2008 he added the Saratoga Springs store. Recently, Nemjo sold the Old Forge stores, along with the name, to a former employee. The Old Forge stores will continue to specialize in canoes\u2014more than 20 brands of them\u2014and kayaks, along with other outdoor gear. He expects that he and the new owner will work together.<\/p>\n<p><span class=\"\"><b><span class=\"s1\"><span class=\"s2\"><!--more--><\/span><\/span><\/b><\/span>Saratoga\u2019s boating department will stock only one brand, Swift Canoe and Kayak,<span class=\"Apple-converted-space\">\u00a0 <\/span>a Canadian brand and \u201cthe prettiest and nicest built and nicest paddling\u201d boats around, according to Nemjo. As far as boats are concerned, it will be a \u201cboutique,\u201d selling only the one luxury brand.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>Otherwise, Nemjo said, Saratoga Outdoors will continue to be \u201cone of the leading independent specialty dealers in the Northeast.\u201d It will continue to sell hiking, camping, and backpacking gear as well as clothing and footwear. They can also outfit cross-country skiers and snowshoers, but no downhill skis or snowboards. He noted that Saratoga Today voted his store the best men\u2019s clothing and footwear store in town. It sells Patagonia, NorthFace, Marmot, and several Swedish and Norwegian brands.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>Shopping at Saratoga Outdoors can be addictive. Nemjo said that one survey found that 60 percent of his customers, both local folks and out-of-towners, shop there three or more times a year. \u201cIt only takes getting a person here once and they are hooked,\u201d he noted. He prides himself on offering quality product and name brands.<\/p>\n<p>Before he sold the Old Forge stores, the company was making $6-7 million per year, Nemjo said.<\/p>\n<p>Nemjo is aware of the growing competition for the Capital Region outdoor dollar, with several new national brands coming to the Albany area. They may give L.L.Bean a run for the their money, he predicted, but \u201cI\u2019m up here in Saratoga and I have a great location, so I\u2019m not worried about growing competition.\u201d<span class=\"Apple-converted-space\">\u00a0 <\/span>That location is at 2008 Broadway, between City Hall and the City Center.<\/p>\n<p>Saratoga Outdoors is open from 10 a.m. to 8 p.m. Monday through Saturday and from 10 a.m. to 5 p.m. on Sunday. For holiday shopping, hours will be extended to 9 a.m. to 9 p.m. everyday. The telephone number is 518 935-3161.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Jill Nagy The former Mountainman Outdoor Supply Company on Broadway in Saratoga Springs is now Saratoga Outdoors, but its owner, John Nemjo, said it is still the same business, same owner, same quality outdoor gear, and same knowledgable staff. The store needed a new name because Nemjo sold the old one, along with several [&hellip;]<\/p>\n","protected":false},"author":89,"featured_media":39275,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-39274","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>The Former Mountainman Outdoor Supply Company Is Rebranded As Saratoga Outdoors - Saratoga Business Journal<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.saratoga.com\/saratogabusinessjournal\/2023\/12\/the-former-mountainman-outdoor-supply-company-is-rebranded-as-saratoga-outdoors\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"The Former Mountainman Outdoor Supply Company Is Rebranded As Saratoga Outdoors - Saratoga Business Journal\" \/>\r\n<meta property=\"og:description\" content=\"By Jill Nagy The former Mountainman Outdoor Supply Company on Broadway in Saratoga Springs is now Saratoga Outdoors, but its owner, John Nemjo, said it is still the same business, same owner, same quality outdoor gear, and same knowledgable staff. The store needed a new name because Nemjo sold the old one, along with several [&hellip;]\" \/>\r\n<meta property=\"og:url\" content=\"https:\/\/www.saratoga.com\/saratogabusinessjournal\/2023\/12\/the-former-mountainman-outdoor-supply-company-is-rebranded-as-saratoga-outdoors\/\" \/>\r\n<meta property=\"og:site_name\" content=\"Saratoga Business Journal\" \/>\r\n<meta property=\"article:published_time\" content=\"2023-12-18T21:39:10+00:00\" \/>\r\n<meta property=\"og:image\" content=\"https:\/\/www.saratoga.com\/saratogabusinessjournal\/wp-content\/uploads\/sites\/48\/2023\/12\/mountainman-img_0840-sm.jpg\" \/>\r\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\r\n\t<meta property=\"og:image:height\" content=\"743\" \/>\r\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\r\n<meta name=\"author\" content=\"Jake Van Ness\" \/>\r\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\r\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jake Van Ness\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\r\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.saratoga.com\\\/saratogabusinessjournal\\\/2023\\\/12\\\/the-former-mountainman-outdoor-supply-company-is-rebranded-as-saratoga-outdoors\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.saratoga.com\\\/saratogabusinessjournal\\\/2023\\\/12\\\/the-former-mountainman-outdoor-supply-company-is-rebranded-as-saratoga-outdoors\\\/\"},\"author\":{\"name\":\"Jake Van Ness\",\"@id\":\"https:\\\/\\\/www.saratoga.com\\\/saratogabusinessjournal\\\/#\\\/schema\\\/person\\\/a11ec438b5f0e57f1156754ba3931b86\"},\"headline\":\"The Former Mountainman Outdoor Supply Company Is Rebranded As Saratoga Outdoors\",\"datePublished\":\"2023-12-18T21:39:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.saratoga.com\\\/saratogabusinessjournal\\\/2023\\\/12\\\/the-former-mountainman-outdoor-supply-company-is-rebranded-as-saratoga-outdoors\\\/\"},\"wordCount\":515,\"image\":{\"@id\":\"https:\\\/\\\/www.saratoga.com\\\/saratogabusinessjournal\\\/2023\\\/12\\\/the-former-mountainman-outdoor-supply-company-is-rebranded-as-saratoga-outdoors\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.saratoga.com\\\/saratogabusinessjournal\\\/wp-content\\\/uploads\\\/sites\\\/48\\\/2023\\\/12\\\/mountainman-img_0840-sm.jpg\",\"articleSection\":[\"Business News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.saratoga.com\\\/saratogabusinessjournal\\\/2023\\\/12\\\/the-former-mountainman-outdoor-supply-company-is-rebranded-as-saratoga-outdoors\\\/\",\"url\":\"https:\\\/\\\/www.saratoga.com\\\/saratogabusinessjournal\\\/2023\\\/12\\\/the-former-mountainman-outdoor-supply-company-is-rebranded-as-saratoga-outdoors\\\/\",\"name\":\"The Former Mountainman Outdoor Supply Company Is Rebranded As Saratoga Outdoors - Saratoga Business Journal\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.saratoga.com\\\/saratogabusinessjournal\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.saratoga.com\\\/saratogabusinessjournal\\\/2023\\\/12\\\/the-former-mountainman-outdoor-supply-company-is-rebranded-as-saratoga-outdoors\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.saratoga.com\\\/saratogabusinessjournal\\\/2023\\\/12\\\/the-former-mountainman-outdoor-supply-company-is-rebranded-as-saratoga-outdoors\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.saratoga.com\\\/saratogabusinessjournal\\\/wp-content\\\/uploads\\\/sites\\\/48\\\/2023\\\/12\\\/mountainman-img_0840-sm.jpg\",\"datePublished\":\"2023-12-18T21:39:10+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.saratoga.com\\\/saratogabusinessjournal\\\/#\\\/schema\\\/person\\\/a11ec438b5f0e57f1156754ba3931b86\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.saratoga.com\\\/saratogabusinessjournal\\\/2023\\\/12\\\/the-former-mountainman-outdoor-supply-company-is-rebranded-as-saratoga-outdoors\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.saratoga.com\\\/saratogabusinessjournal\\\/2023\\\/12\\\/the-former-mountainman-outdoor-supply-company-is-rebranded-as-saratoga-outdoors\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.saratoga.com\\\/saratogabusinessjournal\\\/2023\\\/12\\\/the-former-mountainman-outdoor-supply-company-is-rebranded-as-saratoga-outdoors\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.saratoga.com\\\/saratogabusinessjournal\\\/wp-content\\\/uploads\\\/sites\\\/48\\\/2023\\\/12\\\/mountainman-img_0840-sm.jpg\",\"contentUrl\":\"https:\\\/\\\/www.saratoga.com\\\/saratogabusinessjournal\\\/wp-content\\\/uploads\\\/sites\\\/48\\\/2023\\\/12\\\/mountainman-img_0840-sm.jpg\",\"width\":1200,\"height\":743,\"caption\":\"While Mountainman has changed its name to Saratoga Outdoors, it still offers the same extensive selection of quality outdoor gear it has since it\u2019s founding in 1993.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.saratoga.com\\\/saratogabusinessjournal\\\/2023\\\/12\\\/the-former-mountainman-outdoor-supply-company-is-rebranded-as-saratoga-outdoors\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.saratoga.com\\\/saratogabusinessjournal\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Former Mountainman Outdoor Supply Company Is Rebranded As Saratoga Outdoors\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.saratoga.com\\\/saratogabusinessjournal\\\/#website\",\"url\":\"https:\\\/\\\/www.saratoga.com\\\/saratogabusinessjournal\\\/\",\"name\":\"Saratoga Business Journal\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.saratoga.com\\\/saratogabusinessjournal\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.saratoga.com\\\/saratogabusinessjournal\\\/#\\\/schema\\\/person\\\/a11ec438b5f0e57f1156754ba3931b86\",\"name\":\"Jake Van Ness\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0d74f7533bd2ebb3908a187893d5eafbf1ee7752b11715c976372134cbea918d?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0d74f7533bd2ebb3908a187893d5eafbf1ee7752b11715c976372134cbea918d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0d74f7533bd2ebb3908a187893d5eafbf1ee7752b11715c976372134cbea918d?s=96&d=mm&r=g\",\"caption\":\"Jake Van Ness\"},\"url\":\"https:\\\/\\\/www.saratoga.com\\\/saratogabusinessjournal\\\/author\\\/jakev\\\/\"}]}<\/script>\r\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Former Mountainman Outdoor Supply Company Is Rebranded As Saratoga Outdoors - Saratoga Business Journal","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.saratoga.com\/saratogabusinessjournal\/2023\/12\/the-former-mountainman-outdoor-supply-company-is-rebranded-as-saratoga-outdoors\/","og_locale":"en_US","og_type":"article","og_title":"The Former Mountainman Outdoor Supply Company Is Rebranded As Saratoga Outdoors - Saratoga Business Journal","og_description":"By Jill Nagy The former Mountainman Outdoor Supply Company on Broadway in Saratoga Springs is now Saratoga Outdoors, but its owner, John Nemjo, said it is still the same business, same owner, same quality outdoor gear, and same knowledgable staff. The store needed a new name because Nemjo sold the old one, along with several [&hellip;]","og_url":"https:\/\/www.saratoga.com\/saratogabusinessjournal\/2023\/12\/the-former-mountainman-outdoor-supply-company-is-rebranded-as-saratoga-outdoors\/","og_site_name":"Saratoga Business Journal","article_published_time":"2023-12-18T21:39:10+00:00","og_image":[{"width":1200,"height":743,"url":"https:\/\/www.saratoga.com\/saratogabusinessjournal\/wp-content\/uploads\/sites\/48\/2023\/12\/mountainman-img_0840-sm.jpg","type":"image\/jpeg"}],"author":"Jake Van Ness","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Jake Van Ness","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.saratoga.com\/saratogabusinessjournal\/2023\/12\/the-former-mountainman-outdoor-supply-company-is-rebranded-as-saratoga-outdoors\/#article","isPartOf":{"@id":"https:\/\/www.saratoga.com\/saratogabusinessjournal\/2023\/12\/the-former-mountainman-outdoor-supply-company-is-rebranded-as-saratoga-outdoors\/"},"author":{"name":"Jake Van Ness","@id":"https:\/\/www.saratoga.com\/saratogabusinessjournal\/#\/schema\/person\/a11ec438b5f0e57f1156754ba3931b86"},"headline":"The Former Mountainman Outdoor Supply Company Is Rebranded As Saratoga Outdoors","datePublished":"2023-12-18T21:39:10+00:00","mainEntityOfPage":{"@id":"https:\/\/www.saratoga.com\/saratogabusinessjournal\/2023\/12\/the-former-mountainman-outdoor-supply-company-is-rebranded-as-saratoga-outdoors\/"},"wordCount":515,"image":{"@id":"https:\/\/www.saratoga.com\/saratogabusinessjournal\/2023\/12\/the-former-mountainman-outdoor-supply-company-is-rebranded-as-saratoga-outdoors\/#primaryimage"},"thumbnailUrl":"https:\/\/www.saratoga.com\/saratogabusinessjournal\/wp-content\/uploads\/sites\/48\/2023\/12\/mountainman-img_0840-sm.jpg","articleSection":["Business News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.saratoga.com\/saratogabusinessjournal\/2023\/12\/the-former-mountainman-outdoor-supply-company-is-rebranded-as-saratoga-outdoors\/","url":"https:\/\/www.saratoga.com\/saratogabusinessjournal\/2023\/12\/the-former-mountainman-outdoor-supply-company-is-rebranded-as-saratoga-outdoors\/","name":"The Former Mountainman Outdoor Supply Company Is Rebranded As Saratoga Outdoors - Saratoga Business Journal","isPartOf":{"@id":"https:\/\/www.saratoga.com\/saratogabusinessjournal\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.saratoga.com\/saratogabusinessjournal\/2023\/12\/the-former-mountainman-outdoor-supply-company-is-rebranded-as-saratoga-outdoors\/#primaryimage"},"image":{"@id":"https:\/\/www.saratoga.com\/saratogabusinessjournal\/2023\/12\/the-former-mountainman-outdoor-supply-company-is-rebranded-as-saratoga-outdoors\/#primaryimage"},"thumbnailUrl":"https:\/\/www.saratoga.com\/saratogabusinessjournal\/wp-content\/uploads\/sites\/48\/2023\/12\/mountainman-img_0840-sm.jpg","datePublished":"2023-12-18T21:39:10+00:00","author":{"@id":"https:\/\/www.saratoga.com\/saratogabusinessjournal\/#\/schema\/person\/a11ec438b5f0e57f1156754ba3931b86"},"breadcrumb":{"@id":"https:\/\/www.saratoga.com\/saratogabusinessjournal\/2023\/12\/the-former-mountainman-outdoor-supply-company-is-rebranded-as-saratoga-outdoors\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.saratoga.com\/saratogabusinessjournal\/2023\/12\/the-former-mountainman-outdoor-supply-company-is-rebranded-as-saratoga-outdoors\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.saratoga.com\/saratogabusinessjournal\/2023\/12\/the-former-mountainman-outdoor-supply-company-is-rebranded-as-saratoga-outdoors\/#primaryimage","url":"https:\/\/www.saratoga.com\/saratogabusinessjournal\/wp-content\/uploads\/sites\/48\/2023\/12\/mountainman-img_0840-sm.jpg","contentUrl":"https:\/\/www.saratoga.com\/saratogabusinessjournal\/wp-content\/uploads\/sites\/48\/2023\/12\/mountainman-img_0840-sm.jpg","width":1200,"height":743,"caption":"While Mountainman has changed its name to Saratoga Outdoors, it still offers the same extensive selection of quality outdoor gear it has since it\u2019s founding in 1993."},{"@type":"BreadcrumbList","@id":"https:\/\/www.saratoga.com\/saratogabusinessjournal\/2023\/12\/the-former-mountainman-outdoor-supply-company-is-rebranded-as-saratoga-outdoors\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.saratoga.com\/saratogabusinessjournal\/"},{"@type":"ListItem","position":2,"name":"The Former Mountainman Outdoor Supply Company Is Rebranded As Saratoga Outdoors"}]},{"@type":"WebSite","@id":"https:\/\/www.saratoga.com\/saratogabusinessjournal\/#website","url":"https:\/\/www.saratoga.com\/saratogabusinessjournal\/","name":"Saratoga Business Journal","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.saratoga.com\/saratogabusinessjournal\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.saratoga.com\/saratogabusinessjournal\/#\/schema\/person\/a11ec438b5f0e57f1156754ba3931b86","name":"Jake Van Ness","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/0d74f7533bd2ebb3908a187893d5eafbf1ee7752b11715c976372134cbea918d?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/0d74f7533bd2ebb3908a187893d5eafbf1ee7752b11715c976372134cbea918d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0d74f7533bd2ebb3908a187893d5eafbf1ee7752b11715c976372134cbea918d?s=96&d=mm&r=g","caption":"Jake Van Ness"},"url":"https:\/\/www.saratoga.com\/saratogabusinessjournal\/author\/jakev\/"}]}},"_links":{"self":[{"href":"https:\/\/www.saratoga.com\/saratogabusinessjournal\/wp-json\/wp\/v2\/posts\/39274","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saratoga.com\/saratogabusinessjournal\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saratoga.com\/saratogabusinessjournal\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saratoga.com\/saratogabusinessjournal\/wp-json\/wp\/v2\/users\/89"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saratoga.com\/saratogabusinessjournal\/wp-json\/wp\/v2\/comments?post=39274"}],"version-history":[{"count":1,"href":"https:\/\/www.saratoga.com\/saratogabusinessjournal\/wp-json\/wp\/v2\/posts\/39274\/revisions"}],"predecessor-version":[{"id":39276,"href":"https:\/\/www.saratoga.com\/saratogabusinessjournal\/wp-json\/wp\/v2\/posts\/39274\/revisions\/39276"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.saratoga.com\/saratogabusinessjournal\/wp-json\/wp\/v2\/media\/39275"}],"wp:attachment":[{"href":"https:\/\/www.saratoga.com\/saratogabusinessjournal\/wp-json\/wp\/v2\/media?parent=39274"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saratoga.com\/saratogabusinessjournal\/wp-json\/wp\/v2\/categories?post=39274"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saratoga.com\/saratogabusinessjournal\/wp-json\/wp\/v2\/tags?post=39274"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}