{"id":39875,"date":"2024-07-16T14:42:44","date_gmt":"2024-07-16T18:42:44","guid":{"rendered":"https:\/\/www.saratoga.com\/saratogabusinessjournal\/?p=39875"},"modified":"2024-07-16T14:42:44","modified_gmt":"2024-07-16T18:42:44","slug":"area-copier-printer-retailers-adapt-to-the-digital-age-with-cutting-edge-technology","status":"publish","type":"post","link":"https:\/\/www.saratoga.com\/saratogabusinessjournal\/2024\/07\/area-copier-printer-retailers-adapt-to-the-digital-age-with-cutting-edge-technology\/","title":{"rendered":"Area Copier\/Printer Retailers Adapt To The Digital Age With Cutting-Edge Technology"},"content":{"rendered":"
\"\"
Tim Seeley Jr now operates Seeley Office Systems, which was founded by his parents.
Courtesy of Seeley Office Systems<\/figcaption><\/figure>\n

By Paul Post<\/p>\n

The Digital Age has greatly reduced the need for thick, costly paper documents such as annual reports and quarterly financial statements, which can be delivered electronically.<\/p>\n

And there\u2019s much less need for office copying because many people work from home following the COVID pandemic.<\/p>\n

But two well-known local printing companies continue to thrive by adapting, diversifying and renewing efforts to provide high-quality customer service with cutting-edge products and equipment.<\/p>\n

\u201cIn the past people would share a large printer in the office. Now their print needs are at home where you don\u2019t have ready access to the office printer,\u201d said Rick Gallup, owner-president-founder of Hudson Falls-based Document Solutions of the North Country. \u201cWhat\u2019s new and exciting there is the changes in inkjet technology. Years ago an inkjet printer was something you put in your home, it was slow and kind of expensive to operate. Now the newer ones have the ability to do things that most typical laser-type office copiers can do in terms of speed — 40 to 50 pages per minute or more — and reliability.\u201d<\/p>\n

\u201cThey\u2019re also more affordable because there\u2019s very few parts,\u201d he said. \u201cTypical laser printers have components like drums, fusers and transfer belts while an inkjet printer doesn\u2019t. They have just ink. So they tend to be more reliable than a laser device. We\u2019re really excited about that product and think it\u2019s going to do well for us.\u201d<\/p>\n

\u201cA home-based printer is more efficient and cost effective,\u201d Gallup said. \u201cThese devices connect to the cloud, which is obviously important because when working from home you use the cloud for everything.\u201d<\/p>\n

Founded almost 30 years ago, Document Solutions is the area\u2019s largest Xerox dealer with clients ranging from small business to large manufacturers, non-profits and school districts. For many years it dealt strictly in Xerox before expanding several years ago to include Epson, which makes the new-style inkjet printers.<\/p>\n

\u201cWe sell supplies for virtually any brand of printer whether you buy it from us or not,\u201d Gallup said.<\/p>\n

Recently, the firm started a second related business, Express Pack N Ship, at the same location (3316 Route 4, Hudson Falls) in an effort to provide a more complete line of services to meet customers\u2019 needs.<\/p>\n

<\/span><\/span><\/b><\/span><\/span><\/p>\n

\"\"
Rick Gallup, president of Document Solutions in Hudson Falls, the largest Xerox dealer in the area.
Courtesy of Document Solutions<\/figcaption><\/figure>\n

Glens Falls-based Seeley Office Systems is a Konica Minolta dealer covering an area from Albany north to the Canadian border.<\/p>\n

\u201cA lot has changed in the last three or four years, but the need for copy, print and scan is still in full demand,\u201d said Tim Seeley, Jr., the firm\u2019s president of client relations. \u201cIn many ways we\u2019re in a high technology business, but we\u2019ve discovered that people really appreciate our simplified approach to doing business.\u201d<\/p>\n

The company, which has 18 employees, was started 43 years ago by his parents, Tim Sr. and Maryann, who are still fully engaged in its operation.<\/p>\n

Tim Jr. is part of a second-generation succession team that includes his sister, Victoria Foster (vice president of administration) and their first cousins, Brian Seeley (vice president, operations) and Kurt Seeley (vice president, sales).<\/p>\n

Tim Jr. said color production printing is the fastest growing segment of the company\u2019s business, up 15 percent-20 percent year over year.<\/p>\n

\u201cWe sell digital production equipment to traditional commercial print shops, your every day mom-and-pop print centers, also to places that have specialty printing and then schools,\u201d he said.<\/p>\n

However, Seeley deals in printers and copiers.<\/p>\n

\u201cWe look at the whole account and try to capture that,\u201d Tim Jr. said. \u201cThe biggest thing we do is pair software with our copiers. The software becomes like an added component to copiers and their functionality and allows medium to large enterprises to manage their entire fleet and get a better handle on who\u2019s doing what and where it\u2019s going.\u201d<\/p>\n

In addition to equipment and service, the most significant change at Seeley Office Systems is the recent adoption and strict adherence to a company philosophy based on four main pillars — strong manufacturer relationships, company culture, client appreciation and community engagement.<\/p>\n

\u201cThat defines how we operate as a company and what we attribute most of our success to,\u201d Tim Jr. said.<\/p>\n

Maintaining strong relationships with manufacturers has been key to the company\u2019s growth by meeting their expectations and utilizing their partnership.\u00a0<\/span><\/p>\n

\u201cThey\u2019re the reason we\u2019re able to do everything,\u201d Seeley Jr. said. \u201cIf we have a good relationship with them it directly leads to client happiness. There\u2019s a total correlation.\u201d<\/p>\n

The firm also puts a high value on company culture.<\/p>\n

\u201cThe average tenure at our company is well over 10 years and we\u2019re attracting a lot of new people into our business employment-wise,\u201d Tim Jr. said. \u201cWe realize that creating an environment where employees are happy leads to customers being taken care of well. We want employees to be part of the vision about where we\u2019re headed as a company.\u201d<\/p>\n

But client appreciation is equally important.<\/p>\n

\u201cIt\u2019s real easy in the midst of growing to get lost with who you\u2019re servicing and just focus on new business,\u201d Tim Jr. said. \u201cWe make saying thank-you a priority to our clients two to three times per year with customer appreciation events in addition to having strong account support.\u201d<\/p>\n

A recent customer appreciation event at Saratoga Auto Museum was a \u201cgreat way to get in touch with clients and just build relationships,\u201d Tim Jr. said. \u201cThat\u2019s all supported by our relationship to manufacturers because they help us hold the event.\u201d<\/p>\n

With regard to community engagement, Seeley\u2019s is a major contributor, with time and financial resources, to a wide variety of area non-profits. \u201cWe think one of the foundations to our growth is giving back,\u201d Tim Jr. said.<\/p>\n","protected":false},"excerpt":{"rendered":"

By Paul Post The Digital Age has greatly reduced the need for thick, costly paper documents such as annual reports and quarterly financial statements, which can be delivered electronically. And there\u2019s much less need for office copying because many people work from home following the COVID pandemic. But two well-known local printing companies continue to […]<\/p>\n","protected":false},"author":89,"featured_media":39876,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38],"tags":[],"class_list":["post-39875","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-office-technology-e-commerce"],"yoast_head":"\r\nArea Copier\/Printer Retailers Adapt To The Digital Age With Cutting-Edge Technology - Saratoga Business Journal<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.saratoga.com\/saratogabusinessjournal\/2024\/07\/area-copier-printer-retailers-adapt-to-the-digital-age-with-cutting-edge-technology\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Area Copier\/Printer Retailers Adapt To The Digital Age With Cutting-Edge Technology - Saratoga Business Journal\" \/>\r\n<meta property=\"og:description\" content=\"By Paul Post The Digital Age has greatly reduced the need for thick, costly paper documents such as annual reports and quarterly financial statements, which can be delivered electronically. 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