{"id":39894,"date":"2024-07-16T15:11:03","date_gmt":"2024-07-16T19:11:03","guid":{"rendered":"https:\/\/www.saratoga.com\/saratogabusinessjournal\/?p=39894"},"modified":"2024-07-16T15:11:03","modified_gmt":"2024-07-16T19:11:03","slug":"a-new-concession-stand-at-saratoga-lake-serves-up-ugly-comfort-food-selections","status":"publish","type":"post","link":"https:\/\/www.saratoga.com\/saratogabusinessjournal\/2024\/07\/a-new-concession-stand-at-saratoga-lake-serves-up-ugly-comfort-food-selections\/","title":{"rendered":"A New Concession Stand At Saratoga Lake Serves Up \u2018Ugly\u2019 Comfort Food Selections"},"content":{"rendered":"<figure id=\"attachment_39895\" aria-describedby=\"caption-attachment-39895\" style=\"width: 1000px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-39895\" src=\"https:\/\/www.saratoga.com\/saratogabusinessjournal\/wp-content\/uploads\/sites\/48\/2024\/07\/uglyicecream-h.png\" alt=\"\" width=\"1000\" height=\"717\" srcset=\"https:\/\/www.saratoga.com\/saratogabusinessjournal\/wp-content\/uploads\/sites\/48\/2024\/07\/uglyicecream-h.png 1000w, https:\/\/www.saratoga.com\/saratogabusinessjournal\/wp-content\/uploads\/sites\/48\/2024\/07\/uglyicecream-h-300x215.png 300w, https:\/\/www.saratoga.com\/saratogabusinessjournal\/wp-content\/uploads\/sites\/48\/2024\/07\/uglyicecream-h-768x551.png 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><figcaption id=\"caption-attachment-39895\" class=\"wp-caption-text\">Ugly Ice Cream operates out of this pavilion, which is owned by the Town of Stillwater, at Brown\u2019s Beach on Saratoga Lake.<br \/>Courtesy of Ugly Ice Cream<\/figcaption><\/figure>\n<p>By Jill Nagy<\/p>\n<p>Those who enjoy those lazy-hazy-crazy days of summer often indulge in a cooling dip in the water followed by a delectable frozen treat.<\/p>\n<p>That\u2019s exactly what visitors to Brown\u2019s Beach on Saratoga Lake can enjoy. Following a swim they can order their choice of ice cream &#8230; even if it\u2019s ugly.<\/p>\n<p>Ugly Ice Cream, a new concession stand that will operate through the summer, is the brainchild of entrepreneurs Ariel Pagan and brothers Joe and John Starr.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>The name comes from Pagan\u2019s two other businesses, the Ugly Rooster Cafes, one located in Malta and the other in Mechanicville. Pagan, a culinary school graduate and experienced pastry chef, opened the first Ugly Rooster in 2009 and expanded later with the second location.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>The Starr brothers are semi-retired home builders. They founded StarrBuilt Custom Homes in 2005 and now focus on speciality projects through StarrBuilt Residential Installation as well as real estate.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p><span class=\"Apple-converted-space\"><span class=\"\"><b><span class=\"s1\"><span class=\"s2\"><!--more--><\/span><\/span><\/b><\/span><\/span>The impetus for starting the business came when Pagan saw that there wasn\u2019t an ice cream shop or snack bar located on the lake. He contacted the Starr brothers and they came on board.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>To date, there are only three basic flavors of ice cream &#8212; chocolate, vanilla and strawberry. There is also dairy-free ice cream in rotating flavors such as pineapple, orange and mango. Pagan is in the process of creating new flavors and toppings.<\/p>\n<p>The concept for the \u201cugly\u201d part of the culinary experience at Brown\u2019s Beach comes from the name of Pagan\u2019s two other business locations. For example, diners can order the tater tots as \u201cugly,\u201d which means that Pagan\u2019s homemade meat sauce, onions, and cheese sauce \u201cgets slapped on top,\u201d according to a spokesperson.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>The pavilion in which the business operates already existed and is owned by the Town of Stillwater. However, the entrepreneurs did build all the branded signage around the pavilion.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>\u201cLocal artists and designers were tremendously helpful in creating the signage. Joe\u2019s brother is a designer and helped plan the signage and structural aspects of things,\u201d said the spokesperson. \u201cCamelot Print and Copy in Latham was also a very helpful partner in the process.\u201d<\/p>\n<p>There is also Saratoga Lake merchandise, which was designed and hand illustrated by a local artist. Stickers, sweat shirts, tee-shirts, and tank tops touting the lake are currently available for sale.<\/p>\n<p>\u201cWe wanted people to be able to buy Ugly Ice Cream merch but wanted to rep the lake as well,\u201d said the spokesperson.<\/p>\n<p>To officially launch the business the Saratoga County Chamber of Commerce officiated at a ribbon cutting.<\/p>\n<p>Although located at the entrance to Brown\u2019s Beach, Ugly Ice Cream can be accessed without paying admission to the beach. It is open from 11.a.m. to 10 p.m. daily, whether the beach is open or not.<\/p>\n<p>The address is 511 Route 9P in Saratoga Springs.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Jill Nagy Those who enjoy those lazy-hazy-crazy days of summer often indulge in a cooling dip in the water followed by a delectable frozen treat. That\u2019s exactly what visitors to Brown\u2019s Beach on Saratoga Lake can enjoy. Following a swim they can order their choice of ice cream &#8230; even if it\u2019s ugly. Ugly [&hellip;]<\/p>\n","protected":false},"author":89,"featured_media":39895,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-39894","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>A New Concession Stand At Saratoga Lake Serves Up \u2018Ugly\u2019 Comfort Food Selections - Saratoga Business Journal<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.saratoga.com\/saratogabusinessjournal\/2024\/07\/a-new-concession-stand-at-saratoga-lake-serves-up-ugly-comfort-food-selections\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"A New Concession Stand At Saratoga Lake Serves Up \u2018Ugly\u2019 Comfort Food Selections - Saratoga Business Journal\" \/>\r\n<meta property=\"og:description\" content=\"By Jill Nagy Those who enjoy those lazy-hazy-crazy days of summer often indulge in a cooling dip in the water followed by a delectable frozen treat. That\u2019s exactly what visitors to Brown\u2019s Beach on Saratoga Lake can enjoy. Following a swim they can order their choice of ice cream &#8230; even if it\u2019s ugly. Ugly [&hellip;]\" \/>\r\n<meta property=\"og:url\" content=\"https:\/\/www.saratoga.com\/saratogabusinessjournal\/2024\/07\/a-new-concession-stand-at-saratoga-lake-serves-up-ugly-comfort-food-selections\/\" \/>\r\n<meta property=\"og:site_name\" content=\"Saratoga Business Journal\" \/>\r\n<meta property=\"article:published_time\" content=\"2024-07-16T19:11:03+00:00\" \/>\r\n<meta property=\"og:image\" content=\"https:\/\/www.saratoga.com\/saratogabusinessjournal\/wp-content\/uploads\/sites\/48\/2024\/07\/uglyicecream-h.png\" \/>\r\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\r\n\t<meta property=\"og:image:height\" content=\"717\" \/>\r\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\r\n<meta name=\"author\" content=\"Jake Van Ness\" \/>\r\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\r\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jake Van Ness\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\r\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.saratoga.com\\\/saratogabusinessjournal\\\/2024\\\/07\\\/a-new-concession-stand-at-saratoga-lake-serves-up-ugly-comfort-food-selections\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.saratoga.com\\\/saratogabusinessjournal\\\/2024\\\/07\\\/a-new-concession-stand-at-saratoga-lake-serves-up-ugly-comfort-food-selections\\\/\"},\"author\":{\"name\":\"Jake Van Ness\",\"@id\":\"https:\\\/\\\/www.saratoga.com\\\/saratogabusinessjournal\\\/#\\\/schema\\\/person\\\/a11ec438b5f0e57f1156754ba3931b86\"},\"headline\":\"A New Concession Stand At Saratoga Lake Serves Up \u2018Ugly\u2019 Comfort Food Selections\",\"datePublished\":\"2024-07-16T19:11:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.saratoga.com\\\/saratogabusinessjournal\\\/2024\\\/07\\\/a-new-concession-stand-at-saratoga-lake-serves-up-ugly-comfort-food-selections\\\/\"},\"wordCount\":524,\"image\":{\"@id\":\"https:\\\/\\\/www.saratoga.com\\\/saratogabusinessjournal\\\/2024\\\/07\\\/a-new-concession-stand-at-saratoga-lake-serves-up-ugly-comfort-food-selections\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.saratoga.com\\\/saratogabusinessjournal\\\/wp-content\\\/uploads\\\/sites\\\/48\\\/2024\\\/07\\\/uglyicecream-h.png\",\"articleSection\":[\"Business News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.saratoga.com\\\/saratogabusinessjournal\\\/2024\\\/07\\\/a-new-concession-stand-at-saratoga-lake-serves-up-ugly-comfort-food-selections\\\/\",\"url\":\"https:\\\/\\\/www.saratoga.com\\\/saratogabusinessjournal\\\/2024\\\/07\\\/a-new-concession-stand-at-saratoga-lake-serves-up-ugly-comfort-food-selections\\\/\",\"name\":\"A New Concession Stand At Saratoga Lake Serves Up \u2018Ugly\u2019 Comfort Food Selections - 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