{"id":40450,"date":"2025-02-25T16:51:48","date_gmt":"2025-02-25T21:51:48","guid":{"rendered":"https:\/\/www.saratoga.com\/saratogabusinessjournal\/?p=40450"},"modified":"2025-02-25T16:51:48","modified_gmt":"2025-02-25T21:51:48","slug":"discover-saratoga-strategy-for-boosting-tourism-with-major-events-and-celebrations","status":"publish","type":"post","link":"https:\/\/www.saratoga.com\/saratogabusinessjournal\/2025\/02\/discover-saratoga-strategy-for-boosting-tourism-with-major-events-and-celebrations\/","title":{"rendered":"Discover Saratoga Strategy For Boosting Tourism With Major Events And Celebrations"},"content":{"rendered":"<figure id=\"attachment_35705\" aria-describedby=\"caption-attachment-35705\" style=\"width: 195px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-35705\" src=\"https:\/\/www.saratoga.com\/saratogabusinessjournal\/wp-content\/uploads\/sites\/48\/2021\/01\/eco-outlook-leggeri-c-195x300.jpg\" alt=\"\" width=\"195\" height=\"300\" srcset=\"https:\/\/www.saratoga.com\/saratogabusinessjournal\/wp-content\/uploads\/sites\/48\/2021\/01\/eco-outlook-leggeri-c-195x300.jpg 195w, https:\/\/www.saratoga.com\/saratogabusinessjournal\/wp-content\/uploads\/sites\/48\/2021\/01\/eco-outlook-leggeri-c.jpg 480w\" sizes=\"auto, (max-width: 195px) 100vw, 195px\" \/><figcaption id=\"caption-attachment-35705\" class=\"wp-caption-text\">Darryl Leggieri is the president of Discover Saratoga.<br \/>Courtesy Discover Saratoga<\/figcaption><\/figure>\n<p>By Paul Post<\/p>\n<p>Major, but short-lived events could have far-reaching impacts that promote tourism for years to come.<\/p>\n<p>Discover Saratoga is doing everything possible to capitalize on them.<\/p>\n<p>The Belmont Stakes is returning to the Spa Oval this summer along with an extended racing season, and numerous activities are planned for America\u2019s 250th birthday celebration next year, in addition to observances for the 1777 Battles of Saratoga, a major turning point in the American Revolution.<\/p>\n<p>\u201cAll of the amazing attributes we have in Saratoga County are what people are looking for, but we can never just rely on that,\u201d said Darryl Leggieri, Discover Saratoga president. \u201cWe have to keep getting the word out and make sure that people know about us. We don\u2019t want to be the best kept secret in upstate New York.\u201d<\/p>\n<p>\u201cWe must always be innovating to stay competitive,\u201d he said. \u201cOur main competition comes from popular destinations in the Northeast. We compete by highlighting Saratoga\u2019s unique attractions, vibrant history, amazing art scene, world class events and leveraging digital marketing partnerships to reach a broader audience.\u201d<\/p>\n<p>The 539-member, non-profit Discover Saratoga\u2019s mission is driving economic growth by promoting Saratoga County as a premier destination for leisure travel, meetings, conventions and events \u2013 specifically geared toward tourism and hospitality.<\/p>\n<p>Members have access to sales and marketing opportunities targeting event planners and visitors including guests attending weddings, City Center conventions and exhibits. They can also take part in Discover Saratoga events, digital marketing programs and cross-selling to other members.<\/p>\n<p><span class=\"Apple-converted-space\"><span class=\"\"><b><span class=\"s1\"><span class=\"s2\"><!--more--><\/span><\/span><\/b><\/span><\/span>Saratoga County designated Discover Saratoga as it official tourism promotion agency last year. Most of Discover Saratoga\u2019s $2.7 million budget \u2013 from membership dues, city occupancy tax and county funds \u2013 is spent on marketing and promotional activities to attract visitors.<\/p>\n<p>\u201cOur sales team works in tandem with the hotels in our city and county to fill up future years with convention business,\u201d Leggieri said. \u201cSo we\u2019re booking out into 2026 and beyond. It takes a while to book larger conventions because they need the space. They have to book two or three years out. We try to understand the rotation of a lot of the New York state associations and corporate groups that have their meetings throughout the state. We try to communicate with them to plan ahead for future years. That\u2019s really important.\u201d<\/p>\n<p><span class=\"Apple-converted-space\">\u00a0 \u00a0 \u00a0 <\/span>Saratoga Springs City Center, with capacity for up to 2,000 people, hosts a diverse and wide variety of events from a recent New York State Nurses Association conference to Comic Con, which attracts thousands of people dressed up as fictional superheroes.<\/p>\n<p><span class=\"Apple-converted-space\">\u00a0 \u00a0 \u00a0 <\/span>\u201cThat conference space is so important,\u201d Leggieri said. \u201cEven if a specific hotel didn\u2019t book the conference others hotels will reap the benefit. It\u2019s a win-win for the entire community when we land major conferences.\u201d<\/p>\n<p>Last year\u2019s Belmont Stakes generated priceless exposure and worldwide publicity for Saratoga County, and it\u2019s coming back for a second year while work on Belmont Park\u2019s massive renovation continues in New York City.<\/p>\n<p>\u201cThis temporary opportunity is something we have to take advantage of for future tourism dollars,\u201d Leggieri said. \u201cThe vignettes about Saratoga Springs that Fox Sports broadcast to the world last year was immeasurable. That\u2019s PR you just can\u2019t buy. We will continue to reap the benefits of that in terms of tourism and community investment.\u201d<\/p>\n<p>\u201cWe had folks who came to the Belmont that were so blown away by our county and Saratoga Springs that they asked, \u2018How can we invest in your community?\u2019 They want to bring business here because they loved it so much,\u201d he said.<\/p>\n<p>There will be even more opportunities to enjoy Saratoga racing this year. An additional fifth day has been added to the Belmont Stakes festival (June 4-8) and the July 4th Racing Festival (July 3-6) is being shifted from Aqueduct to Saratoga for one year.<\/p>\n<p>\u201cThe Belmont broke attendance records,\u201d Leggieri said. \u201cWe\u2019re already seeing increased demand at our hotels. People are making reservations for the extended festival. It\u2019s widely popular. Many people came to Saratoga Springs for the first time last year and fell in love with it. It just speaks to how well run the event was and what horse racing means to our community. We put on a show, people loved it and they\u2019re coming back.\u201d<\/p>\n<p>The same type of energy and effort is being put into plans for America\u2019s 250th birthday next year.<\/p>\n<p>The Revolutionary War began 250 years ago this spring when Patriots fired the \u201cShot Heard Round the World\u201d at the North Bridge in Concord, Mass. on April 19, 1775. The British defeat in the September and October 1777 Battles of Saratoga was a major turning point in the war, by convincing France to join America\u2019s fight for independence.<\/p>\n<p>The Saratoga County 250th Commission was formed in 2021 to highlight the county\u2019s role in the war. Many events have already been held and many more are planned. (See: www.saratoga250.com).<\/p>\n<p>\u201cThe goal is to educate, promote and preserve Saratoga\u2019s revolutionary legacy for another generation,\u201d Leggieri said. \u201cIt will appeal to families, and both casual and serious history enthusiasts with relatable stores about people in the Battles of Saratoga, with everything from video to events with living historians depicting diverse points of view in the struggle for American Independence. It\u2019s developed for a 21st century audience.\u201d<\/p>\n<p>A largescale battle re-enactment and numerous other events are planned for multiple sites throughout the county on Columbus Day Weekend 2027.<\/p>\n<p>\u201cHeritage tourism is alive and well in our destination,\u201d Leggieri said. \u201cIt\u2019s a great time of year for folks to visit the area with fall foliage, apple picking and a little bit of history.\u201d<\/p>\n<p>Discover Saratoga also operates the Saratoga Springs Heritage Area Visitor Center on lower Broadway. High-tech informational kiosks have been placed there and at the City Center to help people make the most of their visit to Saratoga County.<\/p>\n<p>\u201cThey\u2019re looking at maps, where to eat, what to do, all the information that\u2019s really a mirror image of our website and mobile app,\u201d Leggieri said. \u201cIt\u2019s a seamless way for visitors to explore our county. There\u2019s nothing better than seeing families gather around a kiosk to plan their day. It\u2019s super rewarding.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Paul Post Major, but short-lived events could have far-reaching impacts that promote tourism for years to come. Discover Saratoga is doing everything possible to capitalize on them. The Belmont Stakes is returning to the Spa Oval this summer along with an extended racing season, and numerous activities are planned for America\u2019s 250th birthday celebration [&hellip;]<\/p>\n","protected":false},"author":89,"featured_media":35705,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-40450","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>Discover Saratoga Strategy For Boosting Tourism With Major Events And Celebrations - Saratoga Business Journal<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.saratoga.com\/saratogabusinessjournal\/2025\/02\/discover-saratoga-strategy-for-boosting-tourism-with-major-events-and-celebrations\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Discover Saratoga Strategy For Boosting Tourism With Major Events And Celebrations - Saratoga Business Journal\" \/>\r\n<meta property=\"og:description\" content=\"By Paul Post Major, but short-lived events could have far-reaching impacts that promote tourism for years to come. Discover Saratoga is doing everything possible to capitalize on them. The Belmont Stakes is returning to the Spa Oval this summer along with an extended racing season, and numerous activities are planned for America\u2019s 250th birthday celebration [&hellip;]\" \/>\r\n<meta property=\"og:url\" content=\"https:\/\/www.saratoga.com\/saratogabusinessjournal\/2025\/02\/discover-saratoga-strategy-for-boosting-tourism-with-major-events-and-celebrations\/\" \/>\r\n<meta property=\"og:site_name\" content=\"Saratoga Business Journal\" \/>\r\n<meta property=\"article:published_time\" content=\"2025-02-25T21:51:48+00:00\" \/>\r\n<meta property=\"og:image\" content=\"https:\/\/www.saratoga.com\/saratogabusinessjournal\/wp-content\/uploads\/sites\/48\/2021\/01\/eco-outlook-leggeri-c.jpg\" \/>\r\n\t<meta property=\"og:image:width\" content=\"480\" \/>\r\n\t<meta property=\"og:image:height\" content=\"740\" \/>\r\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\r\n<meta name=\"author\" content=\"Jake Van Ness\" \/>\r\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\r\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jake Van Ness\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\r\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.saratoga.com\\\/saratogabusinessjournal\\\/2025\\\/02\\\/discover-saratoga-strategy-for-boosting-tourism-with-major-events-and-celebrations\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.saratoga.com\\\/saratogabusinessjournal\\\/2025\\\/02\\\/discover-saratoga-strategy-for-boosting-tourism-with-major-events-and-celebrations\\\/\"},\"author\":{\"name\":\"Jake Van Ness\",\"@id\":\"https:\\\/\\\/www.saratoga.com\\\/saratogabusinessjournal\\\/#\\\/schema\\\/person\\\/a11ec438b5f0e57f1156754ba3931b86\"},\"headline\":\"Discover Saratoga Strategy For Boosting Tourism With Major Events And Celebrations\",\"datePublished\":\"2025-02-25T21:51:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.saratoga.com\\\/saratogabusinessjournal\\\/2025\\\/02\\\/discover-saratoga-strategy-for-boosting-tourism-with-major-events-and-celebrations\\\/\"},\"wordCount\":1073,\"image\":{\"@id\":\"https:\\\/\\\/www.saratoga.com\\\/saratogabusinessjournal\\\/2025\\\/02\\\/discover-saratoga-strategy-for-boosting-tourism-with-major-events-and-celebrations\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.saratoga.com\\\/saratogabusinessjournal\\\/wp-content\\\/uploads\\\/sites\\\/48\\\/2021\\\/01\\\/eco-outlook-leggeri-c.jpg\",\"articleSection\":[\"Business News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.saratoga.com\\\/saratogabusinessjournal\\\/2025\\\/02\\\/discover-saratoga-strategy-for-boosting-tourism-with-major-events-and-celebrations\\\/\",\"url\":\"https:\\\/\\\/www.saratoga.com\\\/saratogabusinessjournal\\\/2025\\\/02\\\/discover-saratoga-strategy-for-boosting-tourism-with-major-events-and-celebrations\\\/\",\"name\":\"Discover Saratoga Strategy For Boosting Tourism With Major Events And Celebrations - Saratoga Business Journal\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.saratoga.com\\\/saratogabusinessjournal\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.saratoga.com\\\/saratogabusinessjournal\\\/2025\\\/02\\\/discover-saratoga-strategy-for-boosting-tourism-with-major-events-and-celebrations\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.saratoga.com\\\/saratogabusinessjournal\\\/2025\\\/02\\\/discover-saratoga-strategy-for-boosting-tourism-with-major-events-and-celebrations\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.saratoga.com\\\/saratogabusinessjournal\\\/wp-content\\\/uploads\\\/sites\\\/48\\\/2021\\\/01\\\/eco-outlook-leggeri-c.jpg\",\"datePublished\":\"2025-02-25T21:51:48+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.saratoga.com\\\/saratogabusinessjournal\\\/#\\\/schema\\\/person\\\/a11ec438b5f0e57f1156754ba3931b86\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.saratoga.com\\\/saratogabusinessjournal\\\/2025\\\/02\\\/discover-saratoga-strategy-for-boosting-tourism-with-major-events-and-celebrations\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.saratoga.com\\\/saratogabusinessjournal\\\/2025\\\/02\\\/discover-saratoga-strategy-for-boosting-tourism-with-major-events-and-celebrations\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.saratoga.com\\\/saratogabusinessjournal\\\/2025\\\/02\\\/discover-saratoga-strategy-for-boosting-tourism-with-major-events-and-celebrations\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.saratoga.com\\\/saratogabusinessjournal\\\/wp-content\\\/uploads\\\/sites\\\/48\\\/2021\\\/01\\\/eco-outlook-leggeri-c.jpg\",\"contentUrl\":\"https:\\\/\\\/www.saratoga.com\\\/saratogabusinessjournal\\\/wp-content\\\/uploads\\\/sites\\\/48\\\/2021\\\/01\\\/eco-outlook-leggeri-c.jpg\",\"width\":480,\"height\":740,\"caption\":\"Darryl Leggieri is the president of Discover Saratoga. Courtesy Discover Saratoga\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.saratoga.com\\\/saratogabusinessjournal\\\/2025\\\/02\\\/discover-saratoga-strategy-for-boosting-tourism-with-major-events-and-celebrations\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.saratoga.com\\\/saratogabusinessjournal\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Discover Saratoga Strategy For Boosting Tourism With Major Events And Celebrations\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.saratoga.com\\\/saratogabusinessjournal\\\/#website\",\"url\":\"https:\\\/\\\/www.saratoga.com\\\/saratogabusinessjournal\\\/\",\"name\":\"Saratoga Business Journal\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.saratoga.com\\\/saratogabusinessjournal\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.saratoga.com\\\/saratogabusinessjournal\\\/#\\\/schema\\\/person\\\/a11ec438b5f0e57f1156754ba3931b86\",\"name\":\"Jake Van Ness\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0d74f7533bd2ebb3908a187893d5eafbf1ee7752b11715c976372134cbea918d?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0d74f7533bd2ebb3908a187893d5eafbf1ee7752b11715c976372134cbea918d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0d74f7533bd2ebb3908a187893d5eafbf1ee7752b11715c976372134cbea918d?s=96&d=mm&r=g\",\"caption\":\"Jake Van Ness\"},\"url\":\"https:\\\/\\\/www.saratoga.com\\\/saratogabusinessjournal\\\/author\\\/jakev\\\/\"}]}<\/script>\r\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Discover Saratoga Strategy For Boosting Tourism With Major Events And Celebrations - Saratoga Business Journal","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.saratoga.com\/saratogabusinessjournal\/2025\/02\/discover-saratoga-strategy-for-boosting-tourism-with-major-events-and-celebrations\/","og_locale":"en_US","og_type":"article","og_title":"Discover Saratoga Strategy For Boosting Tourism With Major Events And Celebrations - Saratoga Business Journal","og_description":"By Paul Post Major, but short-lived events could have far-reaching impacts that promote tourism for years to come. Discover Saratoga is doing everything possible to capitalize on them. The Belmont Stakes is returning to the Spa Oval this summer along with an extended racing season, and numerous activities are planned for America\u2019s 250th birthday celebration [&hellip;]","og_url":"https:\/\/www.saratoga.com\/saratogabusinessjournal\/2025\/02\/discover-saratoga-strategy-for-boosting-tourism-with-major-events-and-celebrations\/","og_site_name":"Saratoga Business Journal","article_published_time":"2025-02-25T21:51:48+00:00","og_image":[{"width":480,"height":740,"url":"https:\/\/www.saratoga.com\/saratogabusinessjournal\/wp-content\/uploads\/sites\/48\/2021\/01\/eco-outlook-leggeri-c.jpg","type":"image\/jpeg"}],"author":"Jake Van Ness","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Jake Van Ness","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.saratoga.com\/saratogabusinessjournal\/2025\/02\/discover-saratoga-strategy-for-boosting-tourism-with-major-events-and-celebrations\/#article","isPartOf":{"@id":"https:\/\/www.saratoga.com\/saratogabusinessjournal\/2025\/02\/discover-saratoga-strategy-for-boosting-tourism-with-major-events-and-celebrations\/"},"author":{"name":"Jake Van Ness","@id":"https:\/\/www.saratoga.com\/saratogabusinessjournal\/#\/schema\/person\/a11ec438b5f0e57f1156754ba3931b86"},"headline":"Discover Saratoga Strategy For Boosting Tourism With Major Events And Celebrations","datePublished":"2025-02-25T21:51:48+00:00","mainEntityOfPage":{"@id":"https:\/\/www.saratoga.com\/saratogabusinessjournal\/2025\/02\/discover-saratoga-strategy-for-boosting-tourism-with-major-events-and-celebrations\/"},"wordCount":1073,"image":{"@id":"https:\/\/www.saratoga.com\/saratogabusinessjournal\/2025\/02\/discover-saratoga-strategy-for-boosting-tourism-with-major-events-and-celebrations\/#primaryimage"},"thumbnailUrl":"https:\/\/www.saratoga.com\/saratogabusinessjournal\/wp-content\/uploads\/sites\/48\/2021\/01\/eco-outlook-leggeri-c.jpg","articleSection":["Business News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.saratoga.com\/saratogabusinessjournal\/2025\/02\/discover-saratoga-strategy-for-boosting-tourism-with-major-events-and-celebrations\/","url":"https:\/\/www.saratoga.com\/saratogabusinessjournal\/2025\/02\/discover-saratoga-strategy-for-boosting-tourism-with-major-events-and-celebrations\/","name":"Discover Saratoga Strategy For Boosting Tourism With Major Events And Celebrations - Saratoga Business Journal","isPartOf":{"@id":"https:\/\/www.saratoga.com\/saratogabusinessjournal\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.saratoga.com\/saratogabusinessjournal\/2025\/02\/discover-saratoga-strategy-for-boosting-tourism-with-major-events-and-celebrations\/#primaryimage"},"image":{"@id":"https:\/\/www.saratoga.com\/saratogabusinessjournal\/2025\/02\/discover-saratoga-strategy-for-boosting-tourism-with-major-events-and-celebrations\/#primaryimage"},"thumbnailUrl":"https:\/\/www.saratoga.com\/saratogabusinessjournal\/wp-content\/uploads\/sites\/48\/2021\/01\/eco-outlook-leggeri-c.jpg","datePublished":"2025-02-25T21:51:48+00:00","author":{"@id":"https:\/\/www.saratoga.com\/saratogabusinessjournal\/#\/schema\/person\/a11ec438b5f0e57f1156754ba3931b86"},"breadcrumb":{"@id":"https:\/\/www.saratoga.com\/saratogabusinessjournal\/2025\/02\/discover-saratoga-strategy-for-boosting-tourism-with-major-events-and-celebrations\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.saratoga.com\/saratogabusinessjournal\/2025\/02\/discover-saratoga-strategy-for-boosting-tourism-with-major-events-and-celebrations\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.saratoga.com\/saratogabusinessjournal\/2025\/02\/discover-saratoga-strategy-for-boosting-tourism-with-major-events-and-celebrations\/#primaryimage","url":"https:\/\/www.saratoga.com\/saratogabusinessjournal\/wp-content\/uploads\/sites\/48\/2021\/01\/eco-outlook-leggeri-c.jpg","contentUrl":"https:\/\/www.saratoga.com\/saratogabusinessjournal\/wp-content\/uploads\/sites\/48\/2021\/01\/eco-outlook-leggeri-c.jpg","width":480,"height":740,"caption":"Darryl Leggieri is the president of Discover Saratoga. Courtesy Discover Saratoga"},{"@type":"BreadcrumbList","@id":"https:\/\/www.saratoga.com\/saratogabusinessjournal\/2025\/02\/discover-saratoga-strategy-for-boosting-tourism-with-major-events-and-celebrations\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.saratoga.com\/saratogabusinessjournal\/"},{"@type":"ListItem","position":2,"name":"Discover Saratoga Strategy For Boosting Tourism With Major Events And Celebrations"}]},{"@type":"WebSite","@id":"https:\/\/www.saratoga.com\/saratogabusinessjournal\/#website","url":"https:\/\/www.saratoga.com\/saratogabusinessjournal\/","name":"Saratoga Business Journal","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.saratoga.com\/saratogabusinessjournal\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.saratoga.com\/saratogabusinessjournal\/#\/schema\/person\/a11ec438b5f0e57f1156754ba3931b86","name":"Jake Van Ness","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/0d74f7533bd2ebb3908a187893d5eafbf1ee7752b11715c976372134cbea918d?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/0d74f7533bd2ebb3908a187893d5eafbf1ee7752b11715c976372134cbea918d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0d74f7533bd2ebb3908a187893d5eafbf1ee7752b11715c976372134cbea918d?s=96&d=mm&r=g","caption":"Jake Van Ness"},"url":"https:\/\/www.saratoga.com\/saratogabusinessjournal\/author\/jakev\/"}]}},"_links":{"self":[{"href":"https:\/\/www.saratoga.com\/saratogabusinessjournal\/wp-json\/wp\/v2\/posts\/40450","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saratoga.com\/saratogabusinessjournal\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saratoga.com\/saratogabusinessjournal\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saratoga.com\/saratogabusinessjournal\/wp-json\/wp\/v2\/users\/89"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saratoga.com\/saratogabusinessjournal\/wp-json\/wp\/v2\/comments?post=40450"}],"version-history":[{"count":1,"href":"https:\/\/www.saratoga.com\/saratogabusinessjournal\/wp-json\/wp\/v2\/posts\/40450\/revisions"}],"predecessor-version":[{"id":40451,"href":"https:\/\/www.saratoga.com\/saratogabusinessjournal\/wp-json\/wp\/v2\/posts\/40450\/revisions\/40451"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.saratoga.com\/saratogabusinessjournal\/wp-json\/wp\/v2\/media\/35705"}],"wp:attachment":[{"href":"https:\/\/www.saratoga.com\/saratogabusinessjournal\/wp-json\/wp\/v2\/media?parent=40450"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saratoga.com\/saratogabusinessjournal\/wp-json\/wp\/v2\/categories?post=40450"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saratoga.com\/saratogabusinessjournal\/wp-json\/wp\/v2\/tags?post=40450"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}