{"id":40799,"date":"2025-07-21T16:13:32","date_gmt":"2025-07-21T20:13:32","guid":{"rendered":"https:\/\/www.saratoga.com\/saratogabusinessjournal\/?p=40799"},"modified":"2025-07-25T08:40:48","modified_gmt":"2025-07-25T12:40:48","slug":"luxury-eyewear-personalized-style-frameology-celebrates-one-year-in-saratoga","status":"publish","type":"post","link":"https:\/\/www.saratoga.com\/saratogabusinessjournal\/2025\/07\/luxury-eyewear-personalized-style-frameology-celebrates-one-year-in-saratoga\/","title":{"rendered":"Luxury Eyewear, Personalized Style: Frameology Celebrates One Year In Saratoga"},"content":{"rendered":"<figure id=\"attachment_40800\" aria-describedby=\"caption-attachment-40800\" style=\"width: 225px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-40800\" src=\"https:\/\/www.saratoga.com\/saratogabusinessjournal\/wp-content\/uploads\/sites\/48\/2025\/07\/frameology-1v-225x300.png\" alt=\"\" width=\"225\" height=\"300\" srcset=\"https:\/\/www.saratoga.com\/saratogabusinessjournal\/wp-content\/uploads\/sites\/48\/2025\/07\/frameology-1v-225x300.png 225w, https:\/\/www.saratoga.com\/saratogabusinessjournal\/wp-content\/uploads\/sites\/48\/2025\/07\/frameology-1v.png 750w\" sizes=\"auto, (max-width: 225px) 100vw, 225px\" \/><figcaption id=\"caption-attachment-40800\" class=\"wp-caption-text\">Frameology Optical offers luxury eyewear with personalized service at 426 Maple Street.<br \/>Courtesy Saratoga Business Journal<\/figcaption><\/figure>\n<p>By Susan Elise Campbell<\/p>\n<p>Frameology is reaching its one-year milestone as an optical shop for \u201cpeople who love eyewear and want to stand out,\u201d said co-owner and on-site optician Amanda Twohig, LDO.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>Twohig has been in the business of fitting clients with frames or contact lenses for 25 years. Her father was an ophthalmologist in Utica and she worked in his office growing up, she said.<\/p>\n<p>\u201cI met Stacey Daniel through the industry,\u201d said Twohig. \u201cDaniel owns two Frameology shops in Syracuse where I worked before relocating to Saratoga about a year ago.\u201d<\/p>\n<p>Her family still resides in western New York and her husband\u2019s is in Massachusetts. She said, \u201cSaratoga is in between, and we have always loved it here.\u201d<\/p>\n<p>Soon she told Daniel, \u201cwe need Frameology in this community.\u201d A new partnership was formed.<\/p>\n<p>\u201cFrameology sells high quality, high fashion brands of eyeglass frames that have unique DNA as to bold colors and distinctive shapes,\u201d Twohig said.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>She shopped for space on Broadway among its boutiques and special shops but settled on 426 Maple Avenue for the store\u2019s location. The ample parking, extra interior space, and beautiful natural lighting at Maple Avenue influenced the business co-owner\u2019s final decision, she said.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>\u201cWhen purchasing this kind of eyewear, it may take two to four visits,\u201d she said. \u201cOften clients want their family members of friends to come in and we give them the space and time to see their selection before committing.\u201d<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p><span class=\"Apple-converted-space\"><span class=\"\"><b><span class=\"s1\"><span class=\"s2\"><!--more--><\/span><\/span><\/b><\/span><\/span>\u201cFrames start at $300 and can cost up to $800, which is an investment,\u201d Twohig said. Some frames are hand-made or hand-painted or made out of unusual but sustainable materials. All are the products of independent manufacturers, so clients purchase \u201ca fashion statement rather than a conveyor belt accessory.\u201d<\/p>\n<p>\u201cThe optical word is in the control of big insurance businesses that own frame companies,\u201d she said. \u201cThat is why eyeglasses generally all look the same.\u201d <span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>Clients often tell Twohig that they \u201chate picking out eyeglasses, but have to.\u201d<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>\u201cWe have fun finding something that speaks to them,\u201d she said.<\/p>\n<p>Twohig said that she has always enjoyed \u201cthe luxury side of the business.\u201d Luxury eyewear is higher priced for a reason: they are made differently and last longer.<\/p>\n<p>\u201cLower quality frames can lose their shape and become ill-fitting,\u201d she said.<\/p>\n<p>Mass-produced frames are injection molded, whereas the European manufacturers featured at Frameology start with a block of acetate and carve out the frames. This is why they hold their shape, she said.<\/p>\n<p>\u201cOur frames last forever,\u201d she said.<\/p>\n<p>The combination of quality materials and the hands-on way they are manufactured, painted and polished add craftsmanship and make luxury eyewear \u201cluxe,\u201d said Twohig.<\/p>\n<p>Personalized service at Frameology means sharing expertise with every client and making sure they are getting the best fit from a flattering frame, according to Twohig.<\/p>\n<p>\u201cI like to allow people to try on frames on their own, but also make suggestions,\u201d she said.<\/p>\n<p>Frame options of their choice may be too big or the lenses are not spaced correctly for their eyes, or the bridge may be ill-fitting, she said.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>\u201cThe fact is, most people don\u2019t know what\u2019s best. With their glasses are off, they can\u2019t see what they are doing,\u201d said Twohig. \u201cSo our clients rely on their optician to help them.\u201d<\/p>\n<p>\u201cIt\u2019s not only about fitting a pair of glasses, but also about making people feel good,\u201d she said.<\/p>\n<p>Frameology does not do eye exams or accept vision insurance, so Twohig has more time to spend on clients rather than on paperwork. However, she will fill out and send in a claim for reimbursement to clients.<\/p>\n<p>\u201cThey can also purchase frames from us and have an in-network company do the lenses,\u201d she said. \u201cThey can easily contact the insurance company in advance so they know what to expect. There\u2019s nothing to be scared of.\u201d<\/p>\n<p>This business model also allows Frameology to offer a very wide selection of frame options from all over the world.<\/p>\n<p>\u201cWe have all of the optical industry at our disposal,\u201d said Twohig. These can come from Italy, Belgium, France, Spain, Japan, Denmark, or anywhere where quality products are crafted.<\/p>\n<p>Twohig said she has been \u201cbrought to tears by the amount of support\u201d she has been getting in Saratoga and \u201cloves the feeling of being a small business owner.\u201d<\/p>\n<p>\u201cThe sense of community here warms my heart,\u201d she said. \u201cIt\u2019s like nothing I have experienced before.\u201d<\/p>\n<p>Twohig may be announcing a one-year anniversary celebration event through her client newsletter, the Saratoga Chamber\u2019s social media page, and Frameology Saratoga Facebook and Instagram posts. <span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>She is also hosting a small collection of two trending brands at her shop on September 19th.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>\u201cIt will be fun to come in, meet the reps, and take a look at their newest styles,\u201d said Twohig.<\/p>\n<p>Learn more at frameologyoptical.com.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Susan Elise Campbell Frameology is reaching its one-year milestone as an optical shop for \u201cpeople who love eyewear and want to stand out,\u201d said co-owner and on-site optician Amanda Twohig, LDO.\u00a0 Twohig has been in the business of fitting clients with frames or contact lenses for 25 years. Her father was an ophthalmologist in [&hellip;]<\/p>\n","protected":false},"author":89,"featured_media":40825,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-40799","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>Luxury Eyewear, Personalized Style: Frameology Celebrates One Year In Saratoga - Saratoga Business Journal<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.saratoga.com\/saratogabusinessjournal\/2025\/07\/luxury-eyewear-personalized-style-frameology-celebrates-one-year-in-saratoga\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Luxury Eyewear, Personalized Style: Frameology Celebrates One Year In Saratoga - Saratoga Business Journal\" \/>\r\n<meta property=\"og:description\" content=\"By Susan Elise Campbell Frameology is reaching its one-year milestone as an optical shop for \u201cpeople who love eyewear and want to stand out,\u201d said co-owner and on-site optician Amanda Twohig, LDO.\u00a0 Twohig has been in the business of fitting clients with frames or contact lenses for 25 years. Her father was an ophthalmologist in [&hellip;]\" \/>\r\n<meta property=\"og:url\" content=\"https:\/\/www.saratoga.com\/saratogabusinessjournal\/2025\/07\/luxury-eyewear-personalized-style-frameology-celebrates-one-year-in-saratoga\/\" \/>\r\n<meta property=\"og:site_name\" content=\"Saratoga Business Journal\" \/>\r\n<meta property=\"article:published_time\" content=\"2025-07-21T20:13:32+00:00\" \/>\r\n<meta property=\"article:modified_time\" content=\"2025-07-25T12:40:48+00:00\" \/>\r\n<meta property=\"og:image\" content=\"https:\/\/www.saratoga.com\/saratogabusinessjournal\/wp-content\/uploads\/sites\/48\/2025\/07\/frameology-fi.png\" \/>\r\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\r\n\t<meta property=\"og:image:height\" content=\"750\" \/>\r\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\r\n<meta name=\"author\" content=\"Jake Van Ness\" \/>\r\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\r\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jake Van Ness\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\r\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.saratoga.com\\\/saratogabusinessjournal\\\/2025\\\/07\\\/luxury-eyewear-personalized-style-frameology-celebrates-one-year-in-saratoga\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.saratoga.com\\\/saratogabusinessjournal\\\/2025\\\/07\\\/luxury-eyewear-personalized-style-frameology-celebrates-one-year-in-saratoga\\\/\"},\"author\":{\"name\":\"Jake Van Ness\",\"@id\":\"https:\\\/\\\/www.saratoga.com\\\/saratogabusinessjournal\\\/#\\\/schema\\\/person\\\/a11ec438b5f0e57f1156754ba3931b86\"},\"headline\":\"Luxury Eyewear, Personalized Style: Frameology Celebrates One Year In Saratoga\",\"datePublished\":\"2025-07-21T20:13:32+00:00\",\"dateModified\":\"2025-07-25T12:40:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.saratoga.com\\\/saratogabusinessjournal\\\/2025\\\/07\\\/luxury-eyewear-personalized-style-frameology-celebrates-one-year-in-saratoga\\\/\"},\"wordCount\":840,\"image\":{\"@id\":\"https:\\\/\\\/www.saratoga.com\\\/saratogabusinessjournal\\\/2025\\\/07\\\/luxury-eyewear-personalized-style-frameology-celebrates-one-year-in-saratoga\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.saratoga.com\\\/saratogabusinessjournal\\\/wp-content\\\/uploads\\\/sites\\\/48\\\/2025\\\/07\\\/frameology-fi.png\",\"articleSection\":[\"Business News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.saratoga.com\\\/saratogabusinessjournal\\\/2025\\\/07\\\/luxury-eyewear-personalized-style-frameology-celebrates-one-year-in-saratoga\\\/\",\"url\":\"https:\\\/\\\/www.saratoga.com\\\/saratogabusinessjournal\\\/2025\\\/07\\\/luxury-eyewear-personalized-style-frameology-celebrates-one-year-in-saratoga\\\/\",\"name\":\"Luxury Eyewear, Personalized Style: Frameology Celebrates One Year In Saratoga - 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