{"id":41023,"date":"2025-10-20T14:43:05","date_gmt":"2025-10-20T18:43:05","guid":{"rendered":"https:\/\/www.saratoga.com\/saratogabusinessjournal\/?p=41023"},"modified":"2025-10-20T14:43:05","modified_gmt":"2025-10-20T18:43:05","slug":"business-report-despite-the-advantages-keep-a-watchful-eye-on-ai","status":"publish","type":"post","link":"https:\/\/www.saratoga.com\/saratogabusinessjournal\/2025\/10\/business-report-despite-the-advantages-keep-a-watchful-eye-on-ai\/","title":{"rendered":"Business Report: Despite the Advantages, Keep a Watchful Eye on AI"},"content":{"rendered":"<figure id=\"attachment_41024\" aria-describedby=\"caption-attachment-41024\" style=\"width: 211px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-41024\" src=\"https:\/\/www.saratoga.com\/saratogabusinessjournal\/wp-content\/uploads\/sites\/48\/2025\/10\/chris-conklin-capital-bank-211x300.png\" alt=\"\" width=\"211\" height=\"300\" srcset=\"https:\/\/www.saratoga.com\/saratogabusinessjournal\/wp-content\/uploads\/sites\/48\/2025\/10\/chris-conklin-capital-bank-211x300.png 211w, https:\/\/www.saratoga.com\/saratogabusinessjournal\/wp-content\/uploads\/sites\/48\/2025\/10\/chris-conklin-capital-bank.png 527w\" sizes=\"auto, (max-width: 211px) 100vw, 211px\" \/><figcaption id=\"caption-attachment-41024\" class=\"wp-caption-text\">Christopher Conklin, Vice President and Chief Information Security Officer at Capital Bank.<br \/>Courtesy Capital Bank<\/figcaption><\/figure>\n<p>By Christopher Conklin<br \/>\nVice President, Chief Information Security Officer<br \/>\n<i>Capital Bank, a division of Chemung Canal Trust Company<\/i><i><\/i><\/p>\n<p>Cybersecurity Awareness Month is here once again.<span class=\"Apple-converted-space\">\u00a0 <\/span>Most organizations with an existing awareness program will likely focus on password complexity, phishing and social media concerns.<span class=\"Apple-converted-space\">\u00a0 <\/span>These topics continue to be the foundation of a good cyber security program.<span class=\"Apple-converted-space\">\u00a0 <\/span>However, the sudden influx in the popularity of artificial intelligence (AI) has changed the game for cyber security due to the evolution of AI-born cyber-attacks.<span class=\"Apple-converted-space\">\u00a0 <\/span>AI has gained prominence due to its ability to solve problems, reduce workloads and enhance customer experience.<span class=\"Apple-converted-space\">\u00a0 <\/span>Opposite those benefits, artificial intelligence has concerns related to privacy issues, misinformation and enhancing existing cybersecurity threats.<span class=\"Apple-converted-space\">\u00a0 <\/span>Related to existing threats, adversaries have learned to effectively weaponize AI to attack organizations.<span class=\"Apple-converted-space\">\u00a0 <\/span>To better understand the threats, we first need to examine the benefits of utilizing AI. <span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>Businesses today face a variety of challenges such as cost control, eroding customer confidence, and political and economic volatility, to name just a few.<span class=\"Apple-converted-space\">\u00a0 <\/span>AI can change the way businesses address those issues.<span class=\"Apple-converted-space\">\u00a0 <\/span>An article published last year by the Harvard Business Review indicated that more than 70 percent of U.S. businesses have already begun to utilize AI in some form.<span class=\"Apple-converted-space\">\u00a0 <\/span>A common benefit of using AI is streamlining repetitive or mundane tasks such as data entry or customer support, which then frees up staff for more valuable tasks.<span class=\"Apple-converted-space\">\u00a0 <\/span>AI can also provide analytical tools to process vast amounts of data and deliver actionable results for decision making.<span class=\"Apple-converted-space\">\u00a0 <\/span>AI chatbots and virtual assistants can help provide 24\/7 support by answering common questions, thereby improving response times and enhancing customer satisfaction. <span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>Situations regarding volatility can be addressed by using AI to analyze data from various sources such news feeds, economic indicators, financial reports.<span class=\"Apple-converted-space\">\u00a0 <\/span>The result is an analysis that could alert the business to potential warning signs.<span class=\"Apple-converted-space\">\u00a0 <\/span>Forbes Magazine published an article in May further articulating the position that AI can assist leaders\u2019 approaches to volatility.<span class=\"Apple-converted-space\">\u00a0 <\/span>In it, the author cites that AI has the potential, if used correctly, to stay ahead of the challenges.<span class=\"Apple-converted-space\">\u00a0 <\/span>While these benefits can help organizations, the use of AI comes with some concerns.<\/p>\n<p><span class=\"Apple-converted-space\"><span class=\"\"><b><span class=\"s1\"><span class=\"s2\"><!--more--><\/span><\/span><\/b><\/span><\/span>There exist several concerns regarding the utilization of AI.<span class=\"Apple-converted-space\">\u00a0 <\/span>Some of those include data leakage\/privacy issues, lack of oversight, deepfakes and adversarial cyber-attacks.<span class=\"Apple-converted-space\">\u00a0 <\/span>The key element in the previously mentioned benefits is the access to data that\u2019s required for an AI platform.<span class=\"Apple-converted-space\">\u00a0 <\/span>It\u2019s that access that generally creates the concern of data leakage for businesses.<span class=\"Apple-converted-space\">\u00a0 <\/span>For an AI model to be effective it needs access to large amounts of data, including sensitive organizational data. <span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>Consider a use case where a healthcare provider uploads patient information into an AI tool to diagnose or recommend treatment based on a vast set of already collected patient data and outcomes.<span class=\"Apple-converted-space\">\u00a0 <\/span>If that AI tool is not properly protected, that patient information could be exposed to the Internet.<span class=\"Apple-converted-space\">\u00a0 <\/span>Another possible scenario could be a financial institution looking to improve their credit-risk forecasting or channel optimization.<span class=\"Apple-converted-space\">\u00a0 <\/span>To be successful, the AI tool would need access to a large amount of internal data, some of which could be considered confidential.<span class=\"Apple-converted-space\">\u00a0 <\/span>The leaking of this data could potentially expose an organization\u2019s strategic planning efforts or sensitive details relating to client data. <span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>The risk of data leakage then leads us to the concern of lack of oversight with AI in an organization.<span class=\"Apple-converted-space\">\u00a0 <\/span>Most vendors offering an AI-based platform don\u2019t provide details as to how exactly the model works.<span class=\"Apple-converted-space\">\u00a0 <\/span>Many see this as protecting their platform, but it often leaves organizations not knowing how the model works.<span class=\"Apple-converted-space\">\u00a0 <\/span>The concept of a deepfake is another growing concern.<span class=\"Apple-converted-space\">\u00a0 <\/span>It seems like a week doesn\u2019t go by where there\u2019s a story or posting regarding a deepfake being used.<span class=\"Apple-converted-space\">\u00a0 <\/span>More concerning, threat adversaries have found ways to use AI tools to impersonate executives or create fake voice mail messages. <span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>A popular use of a deep fake is impersonating an executive to transfer large amounts of money to an outside account.<span class=\"Apple-converted-space\">\u00a0 <\/span>Adversaries are also using AI to create better phishing emails, more potent malware and bypass mechanisms for human-verification tools.<span class=\"Apple-converted-space\">\u00a0 <\/span>If we take a closer look at phishing, we know in the past that most phishing emails often contained poor grammar or misspelled words.<span class=\"Apple-converted-space\">\u00a0 <\/span>With AI tools, that\u2019s no longer the case.<span class=\"Apple-converted-space\">\u00a0 <\/span>AI-enhanced phishing attempts are extremely convincing and often appear to be from legitimate senders.<\/p>\n<p>Artificial Intelligence is neither good nor bad.<span class=\"Apple-converted-space\">\u00a0 <\/span>Organizations should weigh the value of utilizing AI and be on the lookout for when it is being used against them.<span class=\"Apple-converted-space\">\u00a0 <\/span>As a first step, business leaders should ensure a governance mechanism is in place to evaluate when and how AI-based platforms are being used.<span class=\"Apple-converted-space\">\u00a0 <\/span>Further, organizations opting to use AI to solve business problems should have a clear goal in mind for what they want to achieve.<span class=\"Apple-converted-space\">\u00a0 <\/span>With a clear goal in mind, organizations can then ensure the proper controls are in place to protect limited amounts of data used by AI tools. Focusing on governance and oversight can help combat privacy and data leakage concerns. <span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>An important step is to train employees in the appropriate use of artificial intelligence.<span class=\"Apple-converted-space\">\u00a0 <\/span>Employees need to understand the possible benefits and pitfalls.<span class=\"Apple-converted-space\">\u00a0 <\/span>Another consideration to be mindful of relates to contracts with vendors providing AI solutions.<span class=\"Apple-converted-space\">\u00a0 <\/span>Organizations should ensure appropriate language is included in the contract to protect sensitive business data and outline consequences should that data be exposed impermissibly. <span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>Whether a business chooses to adopt an artificial intelligence platform or not, the threat of AI being used against them remains.<span class=\"Apple-converted-space\">\u00a0 <\/span>Organizations should update their educational efforts to include spotting AI-enhanced emails or other social engineering techniques.<span class=\"Apple-converted-space\">\u00a0 <\/span>Some educational tips to include are looking for an unusual tone in the message or unexpected requests (i.e. the purchase of gift cards).<span class=\"Apple-converted-space\">\u00a0 <\/span>With the consideration of benefits and threats in mind, businesses are better poised to safely and effectively utilize artificial intelligence solutions to achieve business goals.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Christopher Conklin Vice President, Chief Information Security Officer Capital Bank, a division of Chemung Canal Trust Company Cybersecurity Awareness Month is here once again.\u00a0 Most organizations with an existing awareness program will likely focus on password complexity, phishing and social media concerns.\u00a0 These topics continue to be the foundation of a good cyber security [&hellip;]<\/p>\n","protected":false},"author":89,"featured_media":41024,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-41023","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-reports"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - 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